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Understanding Consumer Trends and Drivers of Behavior in the German Ice Cream Market

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Market Research Reports, Inc. has announced the addition of “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Ice Cream Market” research report to their offering. See more at- http://mrr.cm/ZPF

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Understanding Consumer Trends and Drivers of Behavior in the German Ice Cream Market

  1. 1. www.MarketResearchReports.com Category : Food & Beverages All logos and Images mentioned on this slide belong to their respective owners.
  2. 2. www.MarketResearchReports.com Introduction to Report  Launch Date: July 4, 2014  Number of Pages: 56  Geography Coverage: Germany  Available Format: PDF Price For Single User License: USD 6,320 Price For Site License: USD 12,640 Price For Global User License: USD 18,960 Delivery Time: Within 24 Hours (During Working Days)
  3. 3. www.MarketResearchReports.com About the Report Understanding Consumer Trends and Drivers of Behavior in the German Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
  4. 4. www.MarketResearchReports.com Get access to: Key consumer demographic groups driving consumption within the German market. The figures showcase the number of times consumers of specific ages and genders consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall) Market value and volumes over 2008-2018 for Germany and nine other countries, to give a global context The degree of influence that the 20 key consumer trends identified by Publisher have on Ice Cream consumption volumes, with granular analysis on the extent that the degree of influences varies between gender and age group
  5. 5. www.MarketResearchReports.com Key Findings: Over half of ice cream consumption in Germany is driven by the pursuit of indulgence German consumers are not driven to seek healthier ice cream offerings, fearing a sacrifice in taste German consumers look to ice cream to help them relax German consumers seek value, but are willing to pay more for indulgence There will be rising demand for 'kidult' products, as well as ice cream targeted at Older Consumers The majority of German consumers will not buy products for ethical attributes alone
  6. 6. www.MarketResearchReports.com Report Coverage 1. Definitions 2. Market context 3. Demographic cohort consumption patterns 4. Consumer trend analysis 5. Innovation examples 6. Recommended actions 7. Appendix For more details regarding Report coverage see the last slide All logos and Images mentioned on this slide belong to their respective owners.
  7. 7. www.MarketResearchReports.com Company Coverage: 1. Cremissimo 2. General Mills 3. Kara 4. La Disfida 5. Magnum 6. Melicena 7. Nestle USA 8. Omega (ZHG) 9. Rio-2 10. RandR Ice Creams 11. Unilever For more details regarding Report coverage see the last slide All logos and Images mentioned on this slide belong to their respective owners.
  8. 8. www.MarketResearchReports.com Custom Research:  Are you an industry professional, entrepreneur, venture capitalist, investors and organization, then let us know your specific research requirements. Our goal is to cater to your requirements be it for a custom market research project, syndicated research report on a specific market or industry sector, newsletter creation, case study development or anything else related to marketing research. For Any Customization Related query Visit IdeaCenter @ http://www.marketresearchreports.com/idea-center
  9. 9. www.MarketResearchReports.com How To Buy This Report? Visit following URL to see Table of Content and purchase this publication: http://mrr.cm/ZPF About Market Research Reports, Inc. Market Research Reports provides a customized set of reports from reputed Publishers, built on the intelligence available within organizations and leverages on our motto of “Intelligence Redefined”. Contact : Amitava Sen Email : info@marketresearchreports.com Phone: +1 302-703-7787 (USA) +91-8762746600 (India)

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