Trends and Developments in the Haircare Sector in the US


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Market Research Reports, Inc. has announced the addition of “Market Focus - Trends and Developments in the Haircare Sector in the US” research report to their offering. See more visit-

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Trends and Developments in the Haircare Sector in the US

  1. 1. Category : Consumer & Retail All logos and Images mentioned on this slide belong to their respective owners.
  2. 2. Introduction to Report  Launch Date: February 28, 2014  Number of Pages: 42  Geography Coverage: United States  Available Format: PDF Price For Single User License: USD 1,328 Price For Site User License: USD 2,656 Price For Global User License: USD 3,984 Delivery Time: Within 24 Hours (During Working Days)
  3. 3. About the Report This report provides a concise overview of the Haircare market in the US. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.
  4. 4. Research Findings The growing desire to look young and beautiful amongst men and women will drive demand for Haircare products in the country. Demand for hair care products in the US is driven by the individual needs of consumers, such as the dryness of hair and scalp. At the same time product quality is increasing important. This page examines the influence of the third and fourth leading trends in the US Haircare sector. Consumers are increasingly looking for natural and organic haircare products made up of Herbal extracts, bioactive ingredients and less synthetic chemical use. The positioning of these products as being better quality and effective due to their naturalness should be highlighted in the promotional activities.
  5. 5. Research Findings Continues Major Haircare packaging trends include unconventional bottle shapes, bright and unexpected colors and alternative shapes in both primary and secondary packaging. Meanwhile the demand for Box Outers will increase as a result of increasing usage of Hair Colorants. Packaging plays a significant role in making products stand out on the shelf and in influencing Haircare purchases. Rigid plastics is the most commonly used packaging type used by major selling categories, especially for conditioners and shampoos, primarily because of low material cost, and easy to handle advantage over glass containers.
  6. 6. Key Features and Benefits Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Haircare sector in the US. Key growth categories are highlighted by analyzing the market dynamics of five Haircare categories: Conditioner, Hair Colorants, Perms and Relaxers, Shampoo, Styling Agents. Market shares are provided for the leading brands across the Conditioner, Hair Colorants, Perms and Relaxers, Shampoo, Styling Agents categories. An overview of packaging trends in the US Haircare sector is provided, including primary packaging material and type, packaging closures, and outer packaging. Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Haircare sector.
  7. 7. Report Coverage Country context Consumer Overview Sector Analysis Brands and Private Labels Packaging Insight Future Outlook- Key trends in the US Haircare sector Data Appendix and Summary Methodology
  8. 8. Company Coverage 1. Vogue International. 2. The Procter and Gamble Company 3. Unilever PLC 4. L'Oreal S.A. 5. The Procter and Gamble Company 6. Combe Incorporated 7. Ogilvie For more details regarding Report coverage see the last slide All logos and Images mentioned on this slide belong to their respective owners.
  9. 9. Custom Research:  Are you an industry professional, entrepreneur, venture capitalist, investors and organization, then let us know your specific research requirements. Our goal is to cater to your requirements be it for a custom market research project, syndicated research report on a specific market or industry sector, newsletter creation, case study development or anything else related to marketing research. For Any Customization Related query Visit IdeaCenter @
  10. 10. How To Buy This Report? Visit following URL to see Table of Content and purchase this publication: About Market Research Reports, Inc. Market Research Reports provides a customized set of reports from reputed Publishers, built on the intelligence available within organizations and leverages on our motto of “Intelligence Redefined”. Contact : Amitava Sen Email : Phone: +1 302-703-7787 (USA) +91-8762746600 (India)