Global medical devices survey 2013 2014


Published on has announced the addition of the "Global Medical Devices Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry" research report to their offering. For more information visit:

Published in: Business, Health & Medicine
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Global medical devices survey 2013 2014

  1. 1. Category : Medical Devices All logos and Images mentioned on this slide belong to their respective owners.
  2. 2. Introduction to Report  Launch Date: July 4, 2013  Number of Pages: 142  Geography Coverage: Global  Available Format: PDF Price For Single User License: USD 2,000 Price For Site License: USD 4,000 Price For Global User License: USD 6,000 Delivery Time: Within 24 Hours (During Working Days)
  3. 3. About the Report This report analyzes how medical devices industry supplier companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013-2014 and current size of the marketing and advertising budgets of global medical devices industry suppliers and how their spending will change, providing an insight into global marketing behaviour.
  4. 4. Research Findings The projected average size of the global annual marketing budget for supplier companies in the medical devices industry in 2012 was US$1.7 million, but this decreased to US$725,000 in 2013. An analysis of revenue growth expectations by senior level respondents reveals that 48% are 'more optimistic' about their company's revenue growth in 2013. MandA is driven by the need for favourable product development and commercial product performance, a surge in demand for more sophisticated medical equipment, high patient expectations, stringent legislation, and rising living standards. Survey results indicate that the top five developed countries expected to generate the most demand for the medical device industry in 2013 are Singapore, Taiwan and Hong Kong, the US, the UK, Germany, and South Korea.
  5. 5. Key Features and Benefits Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions. Drive revenues by understanding future product investment areas and key growth regions. Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business. Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer's changing needs. Secure stronger customer relationships by understanding the behaviour and changing strategies of industry buyers.
  6. 6. Key Market Issues According to the medical device industry respondents, China, India, Brazil, Russia, and Eastern Europe are expected to offer the most industry growth opportunities in 2013. 'Market uncertainty', 'responding to pricing pressure', and 'regulatory change' are the leading business concerns for the global medical devices industry in 2013. 'Online content sites and portals' was highlighted as a key investment area by 37% of supplier respondents, while 35% of respondents projected strong investment growth in 'corporate and brand websites'. Overall, 'competitor and market intelligence research', 'customer intelligence and analytics', and 'business performance management solutions' were identified as the marketing and sales solutions that most respondents expected to invest in during 2013.
  7. 7. Topics Covered in Report 1. Global Medical Devices Industry Dynamics 2. Global Medical Devices Market Growth Outlook 3. Threats and Opportunities for the Medical Devices Industry 4. Global Medical Devices Industry Suppliers' Marketing Expenditure Activity 5. Marketing and Sales Behaviors and Strategies in the Global Medical Devices Industry For more details regarding Report coverage see the last slide All logos and Images mentioned on this slide belong to their respective owners.
  8. 8. Company Coverage (Partial List) For more details regarding company coverage and TOC see the last slide All logos and Images mentioned on this slide belong to their respective owners.
  9. 9. Custom Research:  Are you an industry professional, entrepreneur, venture capitalist, investors and organization, then let us know your specific research requirements. Our goal is to cater to your requirements be it for a custom market research project, syndicated research report on a specific market or industry sector, newsletter creation, case study development or anything else related to marketing research. For Any Customization Related query Visit IdeaCenter @
  10. 10. How To Buy This Report? Visit following URL to see Table of Content and purchase this publication: obal-medical-devices-survey-2013-2014-market-trends- marketing-spend-and-sales About Market Research Reports, Inc. Market Research Reports provides a customized set of reports from reputed Publishers, built on the intelligence available within organizations and leverages on our motto of “Intelligence Redefined”. Contact : Amitava Sen Email : Phone: +1 302-703-7787 (USA) +91-8762746600 (India)