Report finds After a minor recovery in 2010 the pure juice market dipped again last year returning to its previous downward trend. Volumes stood at 22 bn litres. The 2% drop equated to almost 500 million litres. However, development in the majority of regions still remained positive.

1. Category : Food &
Beverages
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2. Introduction to Report
 Launch Date: 15th December, 2012
 Number of Pages: 630
 Geography Coverage: Global
 Available Format: PDF
 Price For Single User License: USD 15,900
 Price For Site User License: USD 15,900
Price For Global User License: USD 15,900
 Delivery Time: Within 24 Hours (During Working Days)
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3. Key Features and Benefits :
• Data includes juice consumption volumes (million
litres and litres per capita) from 2006 to 2011, with
forecasts to 2015.
• Percentage markets shares are provided for
segmentation data, packaging data and distribution
(2010 and 2011 actuals, plus 2012 forecasts).
• Leading companies' market shares for 2010 and
2011 are provided.
• A market valuation is provided for each country
and, where applicable, new products in 2011 are
identified by country.
• Supporting text includes commentary on current
and emerging trends, segmentation, packaging,
distribution, pricing/valuation and where
applicable, functional products and private label.
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4. Key Market Issues :
• The juice category has come under undeniable
pressure in recent years having suffered a
succession of contractions since 2007.
• Based on a country by country analysis report
predicts a slightly positive trend between 2012 and
2017 with annual grow running at around 1% over
this period
• Juice still outsells competing nectars but the gap is
continually tightening. Price (and product acidity
levels) tends to work in favor of nectars
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5. Key Highlights :
1. The global juice market witnessed by far the most
popular is orange flavor which has claimed a fairly
constant 46% of volume since 2007. Apple lies
second with 18%.
2. Almost half of all recorded juice volume is packed
in cartons but board is under constant competitive
threat especially from PET (polyethylene
terephthalate) whose share had climbed to 28% in
2011, up from just 18% in 2006, representing actual
volume growth of over 40%
3. Just under two thirds of volume is ambient juice.
Much of the remaining volume is made up of chilled
products.
4. Only around 1% is frozen. There has been very little
change in the status quo in more than five years.
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6. Key Highlights :
1. Ambient and frozen juices are generally cheaper
than chilled but the latter are often perceived as
providing better quality.
2. A steady 77% of juice volumes are sold through
retail outlets. The category's premium image means
it has a higher on-premise profile than nectars (at
just 19%) but pure juice still only retains a 23% on-
trade share indicating high take-home usage
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l-juice-report-2012
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