European Business Traveler Survey 2013

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‘Flat-screen televisions’ are a major amenity that European business travelers expect in their choice of hotels, and hotels are providing the best in modern technology to satisfy guests. In April 2013, UK property investment company Criterion Capital selected an online collaborations platform by Aconex to develop the London trocadero pod-style hotel.

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European Business Traveler Survey 2013

  1. 1. www.MarketResearchReports.com Category : Business & Travel All logos and Images mentioned on this slide belong to their respective owners.
  2. 2. www.MarketResearchReports.com Introduction to Report  Number of Pages: 120  Geography Coverage: Europe  Available Format: PDF Price For Single User License: USD 2,000 Price For Site License: USD 4,000 Price For Global User License: USD 6,000 Delivery Time: Within 24 Hours (During Working Days)
  3. 3. www.MarketResearchReports.com About the Report This report benchmarks the types of hotels business travelers choose and identifies preferred modes and channels of hotel selection. The report also examines new technology, green initiatives and socially responsible measures that appeal to business travelers and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel.
  4. 4. www.MarketResearchReports.com Research Findings According to report survey overall, 91% of European business traveler respondents from Europe consider „Wi-Fi Technology‟ as a key technological feature they look for when selecting a hotel.
  5. 5. www.MarketResearchReports.com Key Findings of the Survey  Overall, 46% of survey respondents expect to visit „midscale‟ hotels over the next 12 months.  In total, 53% of respondents selected „company recommendation‟ as the preferred method of hotel selection, while 45% selected „online search‟ and 27% selected „same one as before‟.  For a hotel to be considered green, respondents consider „low-energy light bulbs‟, „dual-flush toilets and „reduced use of plastic materials‟ to be the main sustainability facilities hotels should adopt.  Survey results show that „wireless email‟ and „view and manage room reservations online‟ are important mobile technology features for European business travelers.  Survey results indicate that „early check-in and late check-out facility‟, „reduced room tariffs for frequent visitors‟ and „room upgrades‟ are the most attractive promotional offers for business travelers.
  6. 6. www.MarketResearchReports.com The Report Offers  In depth analysis of the hotel visits and expenditure statistics within the European business traveler sector.  An overview of the trends in business travel including expected hotel types, finest destinations, preferred methods of hotel selection and the key channels of research for hotel information.  A segmented breakdown of the technological features which European business travelers feel are the most influential when deciding on a hotel.  An insight into the expectations of both the green initiatives from hotels and the key technological initiatives.
  7. 7. www.MarketResearchReports.com Target Audience  Travel and Tourism companies.  Suppliers to Travel and Tourism companies.  Contractor research organizations.  Trade body, academia or other industry observers.  Companies involved at any stage in the manufacturing, procurement and marketing process.  Marketing and advertising agencies.
  8. 8. www.MarketResearchReports.com Reason to Buy 1. Effectively examine European business traveler perceptions on the average length of stay in a hotel, changes in hotel accommodation expenditure and determine business growth opportunities. 2. Identify popular hotel types, preferred modes of hotel selection and key channels for research to channel marketing resources for improved return on investment. 3. Explore European business traveler affinity towards green certifications and sustainability initiatives and successfully implement them into hotel operations. 4. Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales. 5. Identify key features of business hotels which influence frequent visits and formulate marketing strategies to win business. For more details regarding Report coverage see the last slide All logos and Images mentioned on this slide belong to their respective owners.
  9. 9. www.MarketResearchReports.com Company Coverage (Partial List) For more details regarding company coverage and TOC see the last slide All logos and Images mentioned on this slide belong to their respective owners.
  10. 10. www.MarketResearchReports.com Related Research Reports:  Global Hotel Industry Survey 2013: Emerging Trends in Technology, Sustainability, Health and Wellness Tourism.  Global Hotel Industry Survey 2013: Technology Initiatives and Investment Decisions.  Global Hotel Industry Survey 2013: Emerging Trends in Technology, Sustainability, Health and Wellness Tourism.  Global Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services.
  11. 11. www.MarketResearchReports.com Custom Research:  Are you an industry professional, entrepreneur, venture capitalist, investors and organization, then let us know your specific research requirements. Our goal is to cater to your requirements be it for a custom market research project, syndicated research report on a specific market or industry sector, newsletter creation, case study development or anything else related to marketing research. For Any Customization Related query Visit IdeaCenter @ http://www.marketresearchreports.com/idea-center
  12. 12. www.MarketResearchReports.com How To Buy This Report? Visit following URL to see Table of Content and purchase this publication: http://www.marketresearchreports.com/timetric/europe an-business-traveler-survey-2013-hotel- accommodation-selection-criteria-and-customer About Market Research Reports, Inc. Market Research Reports provides a customized set of reports from reputed Publishers, built on the intelligence available within organizations and leverages on our motto of “Intelligence Redefined”. Contact : Amitava Sen Email : amitava@marketresearchreports.com Phone: +1 302-703-7787 (USA) +91-8762746600 (India)

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