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Dr Grieger Market Research Germany


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Corporate Presentation of Dr. Grieger & Cie. Market Research Germany, Austria, Switzerland

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Dr Grieger Market Research Germany

  1. 1. Corporate Presentation G Dr. Grieger & Cie. Quantitative Research | Qualitative Research | Fieldwork Services | Mystery Shopping
  2. 2. Management Summary We are a market research firm for quantitative and qualitative market research located in Hamburg, Germany. We are supporting companies in all steps of their market research project in Germany, Austria and Switzerland: from design, data collection to data analysis. As a fieldwork company we are offering first class data collection in Germany, Austria and Switzerland. For quantitative research we are offering all common methods of data collection: CATI, CAPI, CAWI, paper and pencil For qualitative research we have a modern facility with skilled moderators in Hamburg. We are working objectively, customer-focused, goal-oriented and effectively. Our work is based on reliability, trust, professionalism and a high quality of assessment. Discretion and maintaining confidentiality is very important to us: Therefore, all information we receive from our clients remains confidential. 2 © 2009 Dr. Grieger & Cie. | Marktforschung
  3. 3. We collect quantitative data using all common methodologies. QUANTITATIVE RESEARCH GERMANY, AUSTRIA, SWITZERLAND In-home interviewing by phone / CATI In-office interviewing On-street interviewing In-store interviewing Mystery shopping mail surveys Analysis of public statistical data Market study face to face / CAPI Customer satisfaction surveys B2B interviews Recruitment and Online / CAWI interviewing of “difficult” target groups 3 © 2009 Dr. Grieger & Cie. | Marktforschung
  4. 4. We can conduct your qualitative research. QUALITATIVE FIELDWORK SERVICES Modern Studio in Hamburg, Germany* Group Discussions / Focus Groups Tasting tests Sensory research Price tests Advertisement tests Copy tests Explorative Personal Store simulation Studies Interviews Eye tracking 1 on 1 Sniff tests Image testing Product testing Brand testing Name tests In-Home / In-Office * Hamburg is Germanys second largest city! 4 © 2009 Dr. Grieger & Cie. | Marktforschung
  5. 5. We are offering all types or mystery research. TYPES OF MYSTERY RESEARCH Mystery Calling Mystery Service Check Mystery Research Mystery Promotion Check Mystery Store Check High class field of trained mystery shoppers 5 © 2009 Dr. Grieger & Cie. | Marktforschung
  6. 6. High quality is important to us throughout the whole process. QUALITY MANAGEMENT Recruiting Training Design Delivery Mystery shoppers Results are Mystery shoppers Questionnaires are have to elaborate checked for receive a detailed pre-tested by their motivation plausibility by two briefing for every experienced project upon registration project leaders. project. managers and (60% fail at this mystery shoppers. Data can be Additionally step) delivered in all mystery shoppers All mystery Mystery shoppers known formats. are trained research projects have to fill out a personally or by are designed and Results can be complex profile. phone. conducted with a delivered in a substantial focus All data provided is detailed chart on reliability, cross checked and report with in-depth validity and updated frequently. analysis representativeness. Mystery shoppers are evaluated after every project. 6 © 2009 Dr. Grieger & Cie. | Marktforschung
  7. 7. We can deliver your data results in a detailed chart report. OUR REPORTING You will receive meaningful charts instead of pure data that is hard to be interpreted. We are able to deliver a chart report in your individual corporate design. You can easily integrate the charts into your management presentations. Necessary measurements and actions can be derived easily. You can work with the results without problems. 7 © 2009 Dr. Grieger & Cie. | Marktforschung
  8. 8. Working with us is beneficial. BENEFITS OF WORKING WITH US We have a field of interviewers and mystery shoppers in Germany, Austria and Switzerland. 1 Our interviewers and mystery shoppers are very experienced due to many projects. 2 We have a modern research facility in Germanys second largest city. 3 We are experienced in recruiting difficult target groups. 4 We can set-up your fieldwork in short notice. 5 We are experienced in CATI data collection. 6 We have professional market research know-how. 7 8 © 2009 Dr. Grieger & Cie. | Marktforschung
  9. 9. G Dr. Grieger & Cie. Inhaber: Dr. Gunnar Grieger Papenhuder Str. 53 22087 Hamburg Germany +49-40-22 69 22 50 hallo[at] © 2009 Dr. Grieger & Cie. | Marktforschung Hamburg All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, 9 © 2009 Dr. Grieger & Cie. |photography, recording, or any information storage and retrieval system, without permission from Dr. Grieger & Cie. including Marktforschung