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Blah blah blah. Blah blah blah blah? Blah! blah blah blah. Blah blah blah. Blah blah blah blah?<br />Integrating Tradition...
Let’s just get the plug over with…<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
Traditional VSDigital<br />Offline<br />Old-school<br />Direct Mail<br />Sales<br />Advertising<br />TV<br />Radio<br />Br...
The reality is…<br /><ul><li>Marketers reported an average improvement of close to 50% for personalized multichannel campa...
62% of online campaigns are seeing an increase in return on investment when combined with offline marketing such as direct...
A few keys for <br />successful integration<br /><ul><li>Strong call-to action and relevant offer.
Clear visual connection between channels.
Drive prospects to respond online.
Measure activity using campaign specific landing pages.</li></ul>Integrating Traditional & Digital Marketing For Maximum I...
Landing Pages<br />A landing page, sometimes known as a lead capture page, is the webpage that appears when a potential cu...
Types of Landing Pages<br />Squeeze Page - www.YourWebsite.com/offer<br />General URL - www.CampaignURL.com<br />Customize...
ONE campaign, MANY landing pages<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
Integrating Traditional & Digital Marketing For Maximum Impact<br />
6 Reason’s Why Your Website Homepage is NOT a Landing Page<br />No CLEAR call-to-action<br />No visual connection<br />No ...
Print Advertising<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
Integrating Traditional & Digital Marketing For Maximum Impact<br />
Integrating Traditional & Digital Marketing For Maximum Impact<br />
Television<br />www.shamwow.com/tv1364<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
Billboards<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
Direct Mail… a few more stats<br /><ul><li>78% of ONLINE consumers have provided a company with mailing address informatio...
75% of 25 to 34-year-olds have made a purchase resulting from direct mail.
62% of 18 to 24-year-olds are also most likely to be influenced by direct mail.
42% of direct mail recipients prefer to respond online.
25% of direct mail recipients will only respond online.</li></ul>Integrating Traditional & Digital Marketing For Maximum I...
Direct Mail that includes Personalized URLs usually sees a boost in response rate of 3 to 5 TIMES!<br />Integrating Tradit...
Personalized URL<br />Update Profile Page<br />Thank You Page<br />Integrating Traditional & Digital Marketing For Maximum...
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Integrating Traditional & Digital Marketing for Maximum Impact Presentation

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Online or offline? Traditional or digital? Email or direct mail? This is a hot marketing debate that's been going on since the internet and email were in their infancy many years ago.

Whether it's email, direct mail, social media, television, radio, telemarketing, online video, websites, SEO or whatever, many experts have and will continue to argue about why you should choose them and their medium over all the others.

But the reality is... you don't have to choose one or the other! By combining BOTH ONLINE & OFFLINE marketing channels, you will get better results and a higher ROI than using either one by itself.

Join me (Aaron Corson) for a webinar and discussion about how to Integrate Traditional and Digital Marketing for Maximum Impact.

In this webinar you will:

* See powerful examples of marketing campaigns that have successfully integrated online and offline.
* Learn best practices to connect ALL of your traditional marketing efforts with digital ones.
* Hear critical statistics that support the integration of the old and new mediums.
* Discover why measurability and flexibility are keys to successful integrated campaigns.
* Gain valuable advice you can implement immediately after the seminar is over.
* Discuss your thoughts and hear other's thoughts on what they think the most effective mediums are.

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Integrating Traditional & Digital Marketing for Maximum Impact Presentation

  1. 1. Blah blah blah. Blah blah blah blah? Blah! blah blah blah. Blah blah blah. Blah blah blah blah?<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />Aaron Corson<br />VP MarketPath<br />
  2. 2. Let’s just get the plug over with…<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
  3. 3. Traditional VSDigital<br />Offline<br />Old-school<br />Direct Mail<br />Sales<br />Advertising<br />TV<br />Radio<br />Brochure<br />Online<br />New-school<br />Email<br />Social Media<br />SEO & PPC<br />Video<br />Podcast<br />Website<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
  4. 4. The reality is…<br /><ul><li>Marketers reported an average improvement of close to 50% for personalized multichannel campaigns over traditional campaigns.
  5. 5. 62% of online campaigns are seeing an increase in return on investment when combined with offline marketing such as direct mail.</li></ul>Integrating Traditional & Digital Marketing For Maximum Impact<br />
  6. 6. A few keys for <br />successful integration<br /><ul><li>Strong call-to action and relevant offer.
  7. 7. Clear visual connection between channels.
  8. 8. Drive prospects to respond online.
  9. 9. Measure activity using campaign specific landing pages.</li></ul>Integrating Traditional & Digital Marketing For Maximum Impact<br />
  10. 10. Landing Pages<br />A landing page, sometimes known as a lead capture page, is the webpage that appears when a potential customer clicks on an advertisement. The page will usually display sales copy that is a logical extension of the advertisement or link.<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
  11. 11. Types of Landing Pages<br />Squeeze Page - www.YourWebsite.com/offer<br />General URL - www.CampaignURL.com<br />Customized URL - www.CampaignURL.com/Facebook<br />Personalized URL – JohnSmith.CampaignURL.com<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
  12. 12. ONE campaign, MANY landing pages<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
  13. 13. Integrating Traditional & Digital Marketing For Maximum Impact<br />
  14. 14. 6 Reason’s Why Your Website Homepage is NOT a Landing Page<br />No CLEAR call-to-action<br />No visual connection<br />No easy data collection<br />Can’t measure traffic source<br />Conversion rate will be MUCH lower<br />It can’t be customized or personalized<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
  15. 15. Print Advertising<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
  16. 16. Integrating Traditional & Digital Marketing For Maximum Impact<br />
  17. 17. Integrating Traditional & Digital Marketing For Maximum Impact<br />
  18. 18. Television<br />www.shamwow.com/tv1364<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
  19. 19. Billboards<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
  20. 20. Direct Mail… a few more stats<br /><ul><li>78% of ONLINE consumers have provided a company with mailing address information to receive direct mail messages.
  21. 21. 75% of 25 to 34-year-olds have made a purchase resulting from direct mail.
  22. 22. 62% of 18 to 24-year-olds are also most likely to be influenced by direct mail.
  23. 23. 42% of direct mail recipients prefer to respond online.
  24. 24. 25% of direct mail recipients will only respond online.</li></ul>Integrating Traditional & Digital Marketing For Maximum Impact<br />
  25. 25. Direct Mail that includes Personalized URLs usually sees a boost in response rate of 3 to 5 TIMES!<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
  26. 26. Personalized URL<br />Update Profile Page<br />Thank You Page<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />Survey Page<br />Welcome Page<br />
  27. 27. Integrating Traditional & Digital Marketing For Maximum Impact<br />
  28. 28. Emerging Technologies<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
  29. 29. QR Codes<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
  30. 30. Integrating Traditional & Digital Marketing For Maximum Impact<br />
  31. 31. Augmented Reality<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
  32. 32. Integrating Traditional & Digital Marketing For Maximum Impact<br />
  33. 33. Let’s wrap it up…<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />Use offers to drive prospect to respond online<br />Use landing pages to measure the effectiveness your campaign and ideally each channel you use.<br />Maintain a visual connection to create an experience that’s consistent across channels.<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />
  34. 34. Questions?<br />Contact Me<br />Aaron@MarketPathOnline.com<br />www.MarketPathOnline.com<br />www.Twitter.com/MarketPathAC<br />www.LinkedIn.com/in/AaronCorson<br />www.Facebook.com/Aaron.Corson<br />314-485-9778<br />Integrating Traditional & Digital Marketing For Maximum Impact<br />

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