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Combining Your Online & <br />Offline Marketing Efforts<br />
Marketing Services, Tools & Resources to Help Businesses GROW<br />
Traditional vs. Digital<br />
The reality is…<br />
What is Integrated Marketing?<br />using both <br />ONLINE & OFFLINE<br />marketing to deliver a consistent<br /> message ...
A few keys concepts…<br />
Marketing “Channels”<br />
Integrated Marketing is DIRECT<br />
Consumers PREFER to Respond Online<br />
Landing Pages are the HUB<br />
Landing Page Examples…<br />
Why not just drive them to your Website?<br />
Visual Consistency Between Channels Is Critical<br />
Direct Mail<br />
Print Advertising<br />
Print Advertising<br />
Email<br />
Television<br />www.shamwow.com/tv13<br />
Billboards<br />
Determine Your Objective<br />
Create Your Offer<br />
Choose A Primary Channel<br />
Duplicate Your Message<br />
Launch Your Campaign<br />
Monitor & Measure<br />
Calculate ROI<br />
QR Codes: Integrating Offline with Mobile<br />
Integrating Social Media<br />
A Few Landing Page Tools<br />http://unbounce.com/<br />http://www.genius.com/<br />http://www.hubspot.com/<br />
Connect<br />
How Can We Help You?<br />www.MarketPathOnline.com/GROW<br />
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Combining Your Online & Offline Marketing Efforts

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Presentation for St. Louis Entrepreneurs Meetup Group on 3/24/11

Published in: Business, News & Politics
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Combining Your Online & Offline Marketing Efforts

  1. 1. Combining Your Online & <br />Offline Marketing Efforts<br />
  2. 2. Marketing Services, Tools & Resources to Help Businesses GROW<br />
  3. 3. Traditional vs. Digital<br />
  4. 4. The reality is…<br />
  5. 5. What is Integrated Marketing?<br />using both <br />ONLINE & OFFLINE<br />marketing to deliver a consistent<br /> message across multiple channels<br />
  6. 6. A few keys concepts…<br />
  7. 7. Marketing “Channels”<br />
  8. 8. Integrated Marketing is DIRECT<br />
  9. 9. Consumers PREFER to Respond Online<br />
  10. 10. Landing Pages are the HUB<br />
  11. 11. Landing Page Examples…<br />
  12. 12. Why not just drive them to your Website?<br />
  13. 13. Visual Consistency Between Channels Is Critical<br />
  14. 14. Direct Mail<br />
  15. 15. Print Advertising<br />
  16. 16. Print Advertising<br />
  17. 17. Email<br />
  18. 18. Television<br />www.shamwow.com/tv13<br />
  19. 19. Billboards<br />
  20. 20. Determine Your Objective<br />
  21. 21. Create Your Offer<br />
  22. 22. Choose A Primary Channel<br />
  23. 23. Duplicate Your Message<br />
  24. 24. Launch Your Campaign<br />
  25. 25. Monitor & Measure<br />
  26. 26. Calculate ROI<br />
  27. 27. QR Codes: Integrating Offline with Mobile<br />
  28. 28. Integrating Social Media<br />
  29. 29. A Few Landing Page Tools<br />http://unbounce.com/<br />http://www.genius.com/<br />http://www.hubspot.com/<br />
  30. 30. Connect<br />
  31. 31. How Can We Help You?<br />www.MarketPathOnline.com/GROW<br />

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