Breakthroughs in Financial Services Marketing: Innovative Strategies for Growing Your Business in Today’s Marketplace

3,211 views

Published on

Published in: Business
1 Comment
2 Likes
Statistics
Notes
  • A video with commentary of this presentation is at http://www.slideshare.net/MarketPathAC/breakthroughs-in-financial-services-marketing-innovative-strategies-for-growing-your-business-in-todays-marketplace-video
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
3,211
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
102
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Breakthroughs in Financial Services Marketing: Innovative Strategies for Growing Your Business in Today’s Marketplace

  1. 1. Breakthroughs in Financial Services Marketing Innovative strategies for growing your business in today’s marketplace
  2. 2. Mike Corson President [email_address] 314-432-7774
  3. 3. <ul><li>A division of NJC Printing </li></ul><ul><li>38 years of experience </li></ul><ul><li>Provider of personalized marketing materials, online ordering solutions and integrated direct marketing services </li></ul><ul><li>Current and previous Financial Services clients include: </li></ul>Your PATH to Superior Marketing Results
  4. 4. The Perfect Storm…
  5. 5. <ul><li>Your products and services have become a commodity </li></ul><ul><li>Your clients and prospects have many more choices </li></ul><ul><li>Increased competition </li></ul><ul><li>Overhead increases leading to declines in margins </li></ul><ul><li>More difficult to express your unique value proposition </li></ul>
  6. 6. “ The number of financial advisors has increased by over 25% in the last 5 years and is predicted to increase another 41% in the next 10 years”
  7. 7. How will YOU stand out?
  8. 8. You’ve failed to attract younger clients
  9. 9. Can you afford to spend 60% of your time on client contact activities?
  10. 10. How will YOU navigate these turbulent waters?
  11. 11. The Breakthrough: Integrated Marketing
  12. 12. Flagstone Mortgage Over 10% response rate $7 million in new revenue
  13. 13. Charter Bank $15 million in new investments $8 million in refinances TENFOLD increase in 7 months
  14. 14. Heritage Funds 10X higher response rate Improved ROI by 500% vs. traditional 400X greater customer lifetime value
  15. 16. Personalized Web Address JohnDoe.LWCBank.com
  16. 19. The following lead has been generated on LWCBanc.com: John Doe My Company 123 My Street My City, Missouri 65432 [email_address] 555-555-5555 Survey data 1. How would you rate your current investment portfolio approach? Moderate 2. What is your total investment portfolio value (all sources)? More than $500,000 3. What is the best time to contact you? Afternoon The following lead has been generated on LWCBanc.com: John Doe My Company 123 My Street My City, Missouri 65432 [email_address] 555-555-5555 Survey data 1. How would you rate your current investment portfolio approach? Moderate
  17. 20. Are you there for them? “ 42% of direct mail recipients prefer to respond online!” – The DMA
  18. 21. Integrated Marketing creates a unique, personalized direct marketing experience
  19. 22. “ If it’s important enough for your agency to make the effort to develop a personalized Web link, then it’s reasonable to think you will also be the type of trusted advisor potential clients want to help protect their lifestyle.” Tom Baker American Agent & Broker Magazine Full Article at http://www.allbusiness.com/marketing-advertising/marketing-advertising/11472197-1.html
  20. 23. Personalized Direct Mail Online Campaign Tracking Dashboard Personalized Response Websites Automated Email Messages
  21. 24. It’s all about ROI
  22. 25. Over 85% of traditional marketing campaigns are unable to accurately measure ROI
  23. 26. Sample ROI Calculation
  24. 27. Getting Started 5 steps to prepare for your first Integrated Marketing Campaign
  25. 28. 1. Determine your objectives.
  26. 29. 2. Choose your target audience.
  27. 30. 3. Leverage your experience.
  28. 31. 4. Create an “Irresistible Offer”.
  29. 32. 5. Think outside of the box!
  30. 33. Choosing a Partner What to look for when choosing a Integrated Marketing Campaign Provider
  31. 34. <ul><li>Past Industry Experience </li></ul><ul><li>One Stop Shop </li></ul><ul><li>Tracking Tools </li></ul><ul><li>Strong Guarantee </li></ul><ul><li>Provides Testimonials </li></ul><ul><li>Easy To Work With </li></ul>
  32. 35. Mike Corson President [email_address] 314-432-7774

×