How to Use Craigslist and Classified Ads

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Watch recorded webinar at http://learn.marketleader.com/display/learning/Use+Craigslist+and+Classifieds+to+Grow+Your+Real+Estate+Business

Craigslist is visited by millions every day, and it's crucial for every agent who wants to attract online buyers and sellers. We'll show you how to use Craigslist, eBay Classifieds, and other sites to grow your business now.

You'll learn:

Top classifieds sites every agent should use,
Craigslist basics—how to get started fast,
Strategies for generating free online leads, and
Quick tips for posting on Craigslist.

Published in: Real Estate, Business, Technology
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  • real estate up 70%.
  • Barney Stinson says
  • real estate up 70%.
  • Work on it over time like a lego project coming together
    Blogging – create your keywords NOW and then it will take no time to put together a blog once you understand the rules
    Work on it each day – post 2-3 a week.
    Use other days to plan out the blog, gather information, etc

    15-30 minutes a day to write a blog or gather terms
    OR
    1 hour – 1:30 once a week to get it all done and then control the promotion of each blog
  • I will share these ideas with everyone after the call.
    COMPLETE THE SURVEY!
  • Once you create an account
  • I will share these ideas with everyone after the call.
    COMPLETE THE SURVEY!
  • Nancy’s strength is in marketing herself and being aware of the needs of other to the degree that clients look for her and they connect with her on a personal level.

    Choose your topic
    Research keywords for all the local areas you cover
    Find which areas are “low” competition
    Choose phrases for your website page
    Create a keyword list for your reference
    Incorporate keywords into your website content
  • Pam martin has made customizations to her website and has had people call her the very next day asking her to list their house based on those customizations.
  • Kris:
    Open presentation
    Introduce herself

  • How to Use Craigslist and Classified Ads

    1. 1. www.marketleader.com How to use Craigslist and classifieds Host: Shannon Shimabukuro Market Leader Trainer
    2. 2. www.marketleader.com Agenda • Top Classified Sites • How Consumers Find You • Posting Tips to Be Awesome • Bonus: Hidden Lead Bait • Q and A: Live Chat
    3. 3. www.marketleader.com Most popular classified sites
    4. 4. www.marketleader.com Over 50 BILLION page views per month 60 MILLION users in US per month 10th place overall in the United States
    5. 5. www.marketleader.com HOW CONSUMERS FIND YOU
    6. 6. www.marketleader.com Craigslist
    7. 7. www.marketleader.com Ads- Real Estate for Sale
    8. 8. www.marketleader.com Ads- Real Estate for Sale
    9. 9. “New” Craigslist Rules
    10. 10. www.marketleader.com These don’t work…
    11. 11. www.marketleader.com
    12. 12. www.marketleader.com
    13. 13. • Post in all 3 sections! Be Awesome tip #1
    14. 14. Links are active in the “Events” section! Be Awesome Tip #2
    15. 15. Use Craigslist to get on Google! That’s right--Page 1!!!! Be Awesome tip #3
    16. 16. www.marketleader.com • Classifieds are for me if… I have TIME; I need leads NOW; short-term is okay • #1 Classifieds site is Craigslist (15 Billion page views monthly!) • “New” Craigslist rules: Focus on 1 property only • 3 ways to be awesome: 1. Post in 3 sections: “For Sale”; “Gigs” (as an Event); “Services” 2. Event posts can contain live links 3. Use Craigslist to get on Google Recap Classifieds
    17. 17. www.marketleader.com Posting on Craigslist 101
    18. 18. www.marketleader.com 1. Create an account Before you post:
    19. 19. www.marketleader.com AD HEADLINE 1. Create an account 2. Have some good ad headlines in your back pocket Before you post:
    20. 20. www.marketleader.com Anything that makes your target buyer CLICK! Tip #1: Don’t look desperate: “GOING FAST FAST FAST!!!!” Tip #2: Do appeal to your target buyer: “A Master Chef kitchen…” Tip #3: Appeal to vanity: “Have a [yard ]you can be proud of…” Tip #4: Imply exisiting consensus: “Who else wants…” Tip #5: Have your cake and eat it too: “Now you can retreat to Napa every night with this home built for wine drinkers! What is a good ad headline?
    21. 21. www.marketleader.com Your Turn! What are examples of great ad headlines?
    22. 22. www.marketleader.com 1. Create an account 2. Have some good ad headlines in your back pocket 1. Fill out the survey and download all the suggestions after the class on learn.marketleader.com Before you post:
    23. 23. www.marketleader.com 1. Create an account 2. Have some good ad headlines in your back pocket 3. Open up your Market Leader Craigslist posting tool Before you post:
    24. 24. www.marketleader.com
    25. 25. www.marketleader.com Post on Craigslist 101: Post to classifieds
    26. 26. www.marketleader.com Housing Offered
    27. 27. www.marketleader.com Real Estate – by broker
    28. 28. www.marketleader.com NEW: Review Guidelines
    29. 29. www.marketleader.com Narrow your area
    30. 30. www.marketleader.com
    31. 31. www.marketleader.com
    32. 32. www.marketleader.com
    33. 33. www.marketleader.com Edit the body and change these 2 sentences:
    34. 34. www.marketleader.com
    35. 35. www.marketleader.com Map location
    36. 36. www.marketleader.com Add images (up to 24!)
    37. 37. www.marketleader.com Publish!
    38. 38. www.marketleader.com Final Ad!
    39. 39. www.marketleader.com View Stats
    40. 40. www.marketleader.com Want to know a secret?
    41. 41. www.marketleader.com Final Ad!
    42. 42. www.marketleader.com Property Page with BAIT!
    43. 43. www.marketleader.com Your Turn! What are some places you could use this “bait” link?
    44. 44. www.marketleader.com • Before you post: – Create an account – Have sample ad headlines handy – Open your Market Leader Craigslist posting tool • Posting tips: – Include contact info in top screen – Change the 2 “offending sentences” • “Learn more about this property and see more photos by visiting our site.“ • “Simply copy and paste the link below into your address bar” • Bait Link: – Think of other blogs, websites, etc you could use the “bait link” Recap Classifieds
    45. 45. www.marketleader.com EBAY CLASSIFIEDS
    46. 46. www.marketleader.com Fun Facts: Renamed from “Kijiji” in 2010 #1 Classified site in Canada 11 Million unique visitors monthly worldwide 1 Billion page views monthly
    47. 47. www.marketleader.com eBay Classifieds: A better user experience
    48. 48. www.marketleader.com Listing Results
    49. 49. www.marketleader.com Listing Results
    50. 50. www.marketleader.com
    51. 51. www.marketleader.com
    52. 52. www.marketleader.com Post to social media
    53. 53. www.marketleader.com
    54. 54. www.marketleader.com • Before you post: – Create an account – Consider linking to your Facebook account to display your profile photo • Posting tips: – Use catchy and creative ad headlines – CAN use the description from your ML posting tool, but you must edit it to remove the HTML – Use high-quality photos Recap Classifieds
    55. 55. www.marketleader.com eBay Classifieds • Ads are active for 60 days and not eligible to be reposted until right before it expires. • Can post up to 25 unique ads/day – (different homes) • Links are not “clickable” • No HTML allowed Craigslist • Ads are active for 7*-45 days • Can renew a post after 48 hours (to bring to top) • Can repost after expires • Links are not clickable Posting Rules for Craigslist and eBay * Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, LA, NYC, Orange Co, Philadelphia,Phoenix, Portland, Sacramento, San Diego, Seattle, SF Bay, South FL, and Washington DC
    56. 56.  User-friendly  Consumer traffic  Ease of re-posting?  Ease of posting multiple ads?  Live links  Social media integration • eBay Classifieds! (Better layout and search experience) • Craigslist • Craigslist • eBay Classifieds • Craigslist (allows this only in the events section) • eBay Classifieds Who wins?
    57. 57. www.marketleader.com • Get Listings (or permission to market other’s listings) • Create accounts on Craigslist and eBay Classifieds • Keep monitoring Craigslist for more changes • Post regularly • Fill out the post class survey Homework
    58. 58. www.marketleader.com • Improve your website’s Google ranking • Get calls directly from your website • Create compelling custom pages Don’t miss Pam Martin!! Wednesday, 5/21 at 10:00am Pacific, 1:00pm Eastern To Register: Learn.MarketLeader.com
    59. 59. www.marketleader.com Want More? • Class Notes: Fill out post-class survey • Customer Support: 1-877-450-0088 • Visit Learn.MarketLeader.com: – Power Hour Recordings & Handouts – Short Tutorials
    60. 60. www.marketleader.com How to use Craigslist and classified ads! Market Leader Power Hour Thank you for joining us!

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