Few customer segmentation models deliver on their promise. We have all seen those glossy market segmentation studies - pages and pages of detail - sitting on a shelf because the work could not be converted into an actionable strategy.
As marketing and business intelligence professionals strive to make data more productive, investments in customer segmentation need to work harder and become even more actionable than before.
In our latest webinar, Making Customer Segments Matter, Leslie Wilson, Principal in our Analytics practice discusses:
- 5 critical questions to answer when implementing a customer segmentation scheme
- Leading best practices from our experience completing actionable segmentations with clients
- A detailed case study of one of our most successful programs