Thanks for your interest in my brand. Youre now in my onlinedatabase. No, I won’t ask for your   email to send you the news
The client• Top 6 automotive brand in Romania• +30 000 unique monthly visitors on sitebut: only 5000 persons in newsletter...
The brief> 30 % of clients/ prospects        … to be targeted by             New product launches             Special of...
The solution Increase communication                  Increase   database for clients&             communication        pro...
What is Google remarketing?Every time a person enters asection on your site Googlesticks him a label that youdecide:      ...
What is Google remarketing?For 18 months you can use this database- to target your message on Google network:         - By...
Newsletter Transformed into Call-to-            Action Ads                             Brochure                           ...
Landing Pages
Results (2011) Email newsletters        Remarketing 1140 clients             210 000 potential clients 4200 prospects     ...
ConclusionsRemarketing Advantages           Remarketing DisadvantagesNon – intrusive advertising      Not perceived as one...
Thank you!razvan@results.rohttp://ro.linkedin.com/in/razvancapatina
Upcoming SlideShare
Loading in …5
×

IDMD Online: "Thank's for your interest in my brand. You're now in my online database. No, I won’t ask for your email to send you the news” - Razvan Capatina

846 views

Published on

Remarketing tools

Speaker: Razvan Capatina from Business Results, Romania, Member of ARMAD

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
846
On SlideShare
0
From Embeds
0
Number of Embeds
124
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

IDMD Online: "Thank's for your interest in my brand. You're now in my online database. No, I won’t ask for your email to send you the news” - Razvan Capatina

  1. 1. Thanks for your interest in my brand. Youre now in my onlinedatabase. No, I won’t ask for your email to send you the news
  2. 2. The client• Top 6 automotive brand in Romania• +30 000 unique monthly visitors on sitebut: only 5000 persons in newsletter database: – 1000 clients – 4000 prospectsThe facts• Less than 10% of clients…• …and less of 5% of the prospects receive news due to Poor data collection - dealer lack of motivation Client/prospect fear of spamming
  3. 3. The brief> 30 % of clients/ prospects … to be targeted by  New product launches  Special offers  Test-drive invitations
  4. 4. The solution Increase communication Increase database for clients& communication prospects database for clients& prospects by OR byasking more of them to give using Google to target us the data for classic them newsletters
  5. 5. What is Google remarketing?Every time a person enters asection on your site Googlesticks him a label that youdecide: Site visitorGeneral VisitorSpecific brand visitorProspectClient…....You name it Prospect
  6. 6. What is Google remarketing?For 18 months you can use this database- to target your message on Google network: - By text ads - By image ads- To use specific operation as in a classical database (intersection,concatenate, exclusion, de-duplicate)
  7. 7. Newsletter Transformed into Call-to- Action Ads Brochure download Test-drive invitation
  8. 8. Landing Pages
  9. 9. Results (2011) Email newsletters Remarketing 1140 clients 210 000 potential clients 4200 prospects from which 15 000 considered hot (e.g. car configuration)12 email waves 7 Remarketing campaigns285 brochure downloads 1312 brochure downloads39 test-drives 332 test-drives
  10. 10. ConclusionsRemarketing Advantages Remarketing DisadvantagesNon – intrusive advertising Not perceived as one-to-one communicationRelevant targeting based oninterest No personalization for the messageDatabase capabilitiesCost effective (pay per click)
  11. 11. Thank you!razvan@results.rohttp://ro.linkedin.com/in/razvancapatina

×