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For 14-16 year olds, the last thing on their mind is choosing what they want to be when they grow up. But the requirements are constantly getting harder, and now teenagers have to think about what they want to become even when choosing high school. On what basis do they then choose? And how do we make them listen?
- Project done for Maritime Forum, responsible for recruitement within the Norwegian Shipping Industry
- Aim is to tell school children more about this industry and engage them to learn more by getting our program in as a subject in schools.
- Varied target audiences aiming both at teachers and children.
Speaker: Iris Basic from Bouvet Advertising, Norway, Member of NORDMA