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Email marketing which images to test by Jordie van Rijn at Email Marketing Day by Markedu

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How to test which images get you the best results?

In this session from the Email Marketing day at Your Desk, Jordie van Rijn gives you an inspiring view on how you can test which image will produce the highest response.

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Email marketing which images to test by Jordie van Rijn at Email Marketing Day by Markedu

  1. 1. How to test which images get you the best results? Jordie van Rijn- Email day at your desk Oktober 2011
  2. 2. Presentationfrom Markedu’sEmail MarketingDay @Your DeskGet Markedu’s Event Alert to be notified about» the free Email Marketing Day @Your Desk» the free Social Media Marketing Day @Your Desk» the free Direct Marketing Day @Your Desk» See webinars here
  3. 3. Independent E-mail Marketing consultant Trainer & Speaker www.emailmonday.com www.emailvendorselection.com Twitter: @jvanrijn Mail: jvrijn@emailmonday.comJordie van Rijn jvrijn@emailmonday.com
  4. 4. TodayResourcesWhat are your images?What images to test?Optimization designDynamic images & test caseFree stuff jvrijn@emailmonday.com
  5. 5. Bang for Buck Put your resources to work! © Emailmonday, Reproduction prohibited before previous consent jvrijn@emailmonday.com
  6. 6. What are your images?  jvrijn@emailmonday.com
  7. 7. What are your images? jvrijn@emailmonday.com
  8. 8. Alt texts Use of Alt-texts in dutch Travel sector 2011 Yes: 32%No: 68% Always check with images off Keep alt texts short Use them as a CTA jvrijn@emailmonday.com
  9. 9. What are your images? Logo Navigation Header Caption Hero shot Button Products Banner Social buttons jvrijn@emailmonday.com
  10. 10. Typical testing Higher Conversion Change Offers Other Call to Actions Change Productimages Send with different productimages Use best productimages Re-test jvrijn@emailmonday.com
  11. 11. Optimization Design Set Goals Form a theory Create the message Run the test Make improvements Re-test jvrijn@emailmonday.com
  12. 12. jvrijn@emailmonday.com
  13. 13. Optimization Design Focus your theories here Re- usability Potention for Impact jvrijn@emailmonday.com
  14. 14. What to test? Buttons & CTAs Offers Navigation Product images Image vs cleanGo where the action and the attention is. jvrijn@emailmonday.com
  15. 15. Heatmaps and predicted attention Clicks don’t say everything You cant click what you don’t see Big before small Warm colors before cold People before products Human faces; eyes cannot be ignoredStrong: Curves, lines and action indicators Moving pictures Skin texture Pictures: attentionwizard.com / eyetools.com jvrijn@emailmonday.com
  16. 16. 1 2 3 jvrijn@emailmonday.com
  17. 17. How dynamic image testing works A Winner! A/B/C B C jvrijn@emailmonday.com
  18. 18. Our test jvrijn@emailmonday.com
  19. 19. Place your betsHere are our three offer candidates. Which one is best? Germany Portugal Italy jvrijn@emailmonday.com
  20. 20. We have a Winner! 5% 4%Click-through rate 3% 2% 1% 0% 6028 unique views 38.590 unique views jvrijn@emailmonday.com
  21. 21. jvrijn@emailmonday.com
  22. 22. Sweet Tips Go for high contrasting links and buttons Add click indicators Wording counts Watch out with hero shots and people Often less is more jvrijn@emailmonday.com
  23. 23. Presentationfrom Markedu’sEmail MarketingDay @Your DeskGet Markedu’s Event Alert to be notified about» the free Email Marketing Day @Your Desk» the free Social Media Marketing Day @Your Desk» the free Direct Marketing Day @Your Desk» See webinars here
  24. 24. Thank you for your attention Free stuff: Get testing! with the Why-paper http://www.emailtestbox.com/whitepaper Get a 50,- off your first test coupon Mail me: jvanrijn@emailmonday.com Jordie van Rijn Any questions: www.emailmonday.com jvrijn@emailmonday.com

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