A simple    presentation    about email     marketingsubscriber acquisition
Presentationfrom Markedu’sEmail MarketingDay @Your DeskGet Markedu’s Event Alert to be notified about» the free Email Mark...
There is a difference     between knowing the path         and walking the path
My observations- Too much distraction- Not enough focus on now(production vs. Objective focus)- Marketers indifferent abou...
When you feel how depressingly        slowly you climb,  its well to remember that
Things Take Timeand often 3-5 times longer than           expected
So let’s focus on somethingthat can be done now with          no excuses
No sexon thefirstdate
Cheapest acquisition channel95% of visitors leave quicklyFact: You have 8 seconds to engage                               ...
Step 2 (after entering email on frontpage)                             We will keep you informed                          ...
16
17
Your home work:1. Is acquiring more email permissionsa priority you organization?2. Check your home page3. Is your sign-up...
A Walk-in-the-ParkUnderstand how to lead your web visitors to sign-up
The Walk in the Park1. Clearly defined navigation paths to sign-up2. Your MWR’s – Most Wanted Responses lives   alongside ...
Text and banner links from allarticles/pages leading to the sign-upform                                        21
Integrate call to actionsBanner and text links are on the same web-page   A                                      B        ...
The amateurs copy writing tip• Still in top 10 most powerful words  – Free, Easy, Save, New, Proven, Results, Guarantee• S...
T: twitter.com/michaelleanderM: +45 27 28 29 53E: leander@michaelleander.com
Presentationfrom Markedu’sEmail MarketingDay @Your DeskGet Markedu’s Event Alert to be notified about» the free Email Mark...
Some simple rules to followFresh start here  –       Define your MWR’s  –       Define the ideal flow (from          homep...
Acquire more email subscribers on your website by Michael Leander
Acquire more email subscribers on your website by Michael Leander
Acquire more email subscribers on your website by Michael Leander
Acquire more email subscribers on your website by Michael Leander
Acquire more email subscribers on your website by Michael Leander
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Acquire more email subscribers on your website by Michael Leander

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From Markedu's Email Marketing Day at your Desk, Michael Leander presented 3 things you can do right now to leverage existing web traffic to generate more email marketing subscribers / opt-ins

A surprisingly large number of organizations do poorly at attracting web site visitors to subscribe to email communication. In this session you will hear about.

How to use your existing website to attract more subscribers
How to integrate newsletter sign-up call to actions effectively

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Acquire more email subscribers on your website by Michael Leander

  1. 1. A simple presentation about email marketingsubscriber acquisition
  2. 2. Presentationfrom Markedu’sEmail MarketingDay @Your DeskGet Markedu’s Event Alert to be notified about» the free Email Marketing Day @Your Desk» the free Social Media Marketing Day @Your Desk» the free Direct Marketing Day @Your Desk» See webinars here
  3. 3. There is a difference between knowing the path and walking the path
  4. 4. My observations- Too much distraction- Not enough focus on now(production vs. Objective focus)- Marketers indifferent about thefundamentals and too focused onnew & interesting ”stuff”- If the going gets tough, an averagemarketer ”gets going”
  5. 5. When you feel how depressingly slowly you climb, its well to remember that
  6. 6. Things Take Timeand often 3-5 times longer than expected
  7. 7. So let’s focus on somethingthat can be done now with no excuses
  8. 8. No sexon thefirstdate
  9. 9. Cheapest acquisition channel95% of visitors leave quicklyFact: You have 8 seconds to engage 12
  10. 10. Step 2 (after entering email on frontpage) We will keep you informed regularly about exclusive offers and highlights on Jungstil.de Subscribe or opt-out 15
  11. 11. 16
  12. 12. 17
  13. 13. Your home work:1. Is acquiring more email permissionsa priority you organization?2. Check your home page3. Is your sign-up to email messageprominently displayed4. If not, check how you can implement5. If yes, how can you improveconversions? 18
  14. 14. A Walk-in-the-ParkUnderstand how to lead your web visitors to sign-up
  15. 15. The Walk in the Park1. Clearly defined navigation paths to sign-up2. Your MWR’s – Most Wanted Responses lives alongside (f.ex. Buy vs. Sign up to email)3. Be a guide to help your visitors go from A to Z4. Implement call to actions consistently5. Measure the effect and re-do if results are poor6. Remember No Sex on the First Date
  16. 16. Text and banner links from allarticles/pages leading to the sign-upform 21
  17. 17. Integrate call to actionsBanner and text links are on the same web-page A B 15% 85% Which produced more sign-ups – the banner or the text link?
  18. 18. The amateurs copy writing tip• Still in top 10 most powerful words – Free, Easy, Save, New, Proven, Results, Guarantee• Still an effective way to start a sentence – Most people.... (most people prefer this) – Other people like you (also bought this) – Listen (listen to this and see how much..)• Still most underutilized yet highly effective – This offer expires on this date – Only 17 left
  19. 19. T: twitter.com/michaelleanderM: +45 27 28 29 53E: leander@michaelleander.com
  20. 20. Presentationfrom Markedu’sEmail MarketingDay @Your DeskGet Markedu’s Event Alert to be notified about» the free Email Marketing Day @Your Desk» the free Social Media Marketing Day @Your Desk» the free Direct Marketing Day @Your Desk» See webinars here
  21. 21. Some simple rules to followFresh start here – Define your MWR’s – Define the ideal flow (from homepage to action) – Re-write your call to actions on every single page – Think about the visitors buying process • When the visitor is here, which other questions may the visitor have at this point? • What would be helpful to know in order to be able to make a decision to act at this point?

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