5 Things to Ensure Better Deliverability by Andrew Bonar at email Marketing Day Webinar


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5 Things to Ensure Better Deliverability

Presented by Andrew Bonar from Email Vision at Markedu's Email Marketing Day at Your Desk web seminar

There is a changing landscape when it comes to email marketing, a growing usage of mobile smart devices, a greater reliance on reputation, higher expectations from recipients and an inbox which is increasingly Being managed through smart filters. This session will cover 5 steps to increasing your deliverability and likelihood of having your message read.

Ensure that your email communication renders perfectly on mobile devices
Create a conversion from mobile device to browser that gets you what you want

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5 Things to Ensure Better Deliverability by Andrew Bonar at email Marketing Day Webinar

  1. 1. Presented by:Andrew Bonar
  2. 2. Presentationfrom Markedu’sEmail MarketingDay @Your DeskGet Markedu’s Event Alert to be notified about» the free Email Marketing Day @Your Desk» the free Social Media Marketing Day @Your Desk» the free Direct Marketing Day @Your Desk» See webinars here
  3. 3. Presented by Andrew BonarDelivered 4Billion Messagesin September 2011Over 12 years experience inthe field of email
  4. 4. List Managemen t Relevance & Permission Engagement Technical Setup Your Content & Message5 steps to successful inbox placement
  5. 5. 1 Only ever work with opt-in mailing lists. Confirm subscriptions from2 users Permission cannot be3 bought or sold
  6. 6. Ensure recipients are activeRemove hard bouncesRemove recurrent softbouncesRe-engage or removeinactives
  7. 7. Work with reputable partnersfor email deliveryEnsure SPF, DKIM & othertechnical aspects are correctConsider ReturnPath,Certified Sender Alliance &others
  8. 8. Manage expectationsSegment your listEnsure value (rememberwiifm)Encourage clicks & replies
  9. 9. Ignoring suggestionswill result in:• Poorly managed list• Downturn in reputation• Poor deliverability• Lower ROI
  10. 10. Permission– Confirmed opt-in mailing listList Management– Remove hard bounces, cleanup your soft bounces, re-engage or remove the in-activesTechnical Setup– Ensure SPF, DKIM, FeedbackLoops are all in place and correctRelevance & Engagement- Manage expectationsand target your sends with segmentationYour content & message- personalise, test andensure it works across platforms
  11. 11. I am happy to answer your questionsAndrew BonarDeliverability Director, EmailvisionDirect: +44 20 7554 4594Mobile: +44 7557 038 058Find me online::Twitter.com/andrewbonarFacebook.com/MrBonarhttp://emailexpert.org