Carved   IN  WOOD Insights  for   new   Marketing  GOALS 10
Start  building   and  using  BUYER PERSONAS,  and  choose  which  CUSTOMER your  business  will  primaraly  serve. Dare  ...
Develop   A  Target Audience   based  CUSTOMER JOURNEY,  and  get  insights   on  their RITUALS. That’s  where   you  wann...
Stop  regarding   the  playing  field   as  ONLINE  and  OFFLINE,  but  rather  think  in MULTICHANNEL  engagement  strate...
Manage  the PROCES 4 Develop   a  skyrocketing CONTENT  strategy   and   let  automation  software  nurture  your  LEADS t...
Want  to SUPRISE 5 Create  PURPLE COWS  as  touch points  within   the  experience   of  your  CUSTOMER ,  to  leave a rem...
Focus  on DEVICES 6 Focus   on  the CONNECTED customer  and  start aligning your  business  on  the  INTERACTION between  ...
Deliver  on RELEVANCE 7 Always  Deliver   on   the  right TIME,  in the  right PLACE,  the  right MESSAGE,  to   the  righ...
Cultivate  the SUPERPROMOTOR 8 You’re as  credible   as  your CUSTOMERS say  you  are,  so  make social CRM  and  BUSINESS...
People  LOVE  to  hear a good story,  so  tap  into  your  companies  DNA and write  the  REMEMBERABLE story  of  your  bu...
Submerge  into SOCIAL 10 Submerge  into  the  SOCIAL world.  Listen , learn  and  INTERACT  to get  the  conversation  wit...
Carved   IN  WOOD  2012  by Mark de Greeff Go  FOR  it !
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Carved in Wood - New Marketing Goals 2012

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10 Insights for New Marketing Goals.

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Carved in Wood - New Marketing Goals 2012

  1. 1. Carved IN WOOD Insights for new Marketing GOALS 10
  2. 2. Start building and using BUYER PERSONAS, and choose which CUSTOMER your business will primaraly serve. Dare to CHOOSE 1
  3. 3. Develop A Target Audience based CUSTOMER JOURNEY, and get insights on their RITUALS. That’s where you wanne be . Know your CUSTOMER 2
  4. 4. Stop regarding the playing field as ONLINE and OFFLINE, but rather think in MULTICHANNEL engagement strategies. View as HOLISTIC 3
  5. 5. Manage the PROCES 4 Develop a skyrocketing CONTENT strategy and let automation software nurture your LEADS to prospects.
  6. 6. Want to SUPRISE 5 Create PURPLE COWS as touch points within the experience of your CUSTOMER , to leave a remarkable impression .
  7. 7. Focus on DEVICES 6 Focus on the CONNECTED customer and start aligning your business on the INTERACTION between the (mobile) screens .
  8. 8. Deliver on RELEVANCE 7 Always Deliver on the right TIME, in the right PLACE, the right MESSAGE, to the right recipiënt , the right proposition .
  9. 9. Cultivate the SUPERPROMOTOR 8 You’re as credible as your CUSTOMERS say you are, so make social CRM and BUSINESS reputation your top 1 priority.
  10. 10. People LOVE to hear a good story, so tap into your companies DNA and write the REMEMBERABLE story of your business, they can spread. Tell the STORY 9
  11. 11. Submerge into SOCIAL 10 Submerge into the SOCIAL world. Listen , learn and INTERACT to get the conversation with the audience STARTED.
  12. 12. Carved IN WOOD 2012 by Mark de Greeff Go FOR it !

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