LinkedIn API Possibilities

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Details of how Brands can utilize LinkedIn API's to create engaging brand experiences, including some practial examples.

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LinkedIn API Possibilities

  1. 1. API PossibilitiesRavi AyyalaMarketing Solutions Consultant, LinkedIn
  2. 2. LinkedIn APIs … what are they?Profile Company Desktop Sites & AppsGroups Newsfeed APIsLinkedIn Data Mobile Sites & Apps 2
  3. 3. Combining LinkedIn data …• Name • Company• Job Title Name• Company • Company Size• Industry • Industry• Location • Products &• Experience Services• Education • Followers• Groups Profile Company • Company Joined Updates … …• Group Name • Status• Discussions Updates• Authors • Authors• Likes Groups Newsfeed • Likes• Shares • Shares• Follows • Follows• Comments • Comments … … Complete list at http://developer.linkedin.com/documents/profile-fields 3
  4. 4. with other data … Google Maps data Hilton data LinkedIn data 4
  5. 5. To create engaging brand experiences Profile dataAd, InMail, Status update Allow access to Personalised app LinkedIn profile Refer ShareMessage to selected Status update to connections Connection list 1st connections 5
  6. 6. Things you can do …• Product Finder• Product Promoter• Advisor Finder• Profile Analyser• Event Promoter• Social Content Hub• Matching Engine• Many more … 6
  7. 7. Product Finder … 7
  8. 8. The IE Master Finder www.ie.edu/business-school ES Objective Increase brand and product awareness via useful tool Solution Provide potential students with personalized degree suggestions User Journey  Sign In with LinkedIn (on IE Homepage)  Answer 3 questions  See personalized suggestions on ideal Masters degree  Share with network and contact IE reps via pre- populated form
  9. 9. Product Promoter … 9
  10. 10. Awaken Your Creativity with Galaxy Note II www.creativewithgalaxynote2.com EMEA & APAC Objectives Promote the Note II in an engaging way to professionals in 7 markets Solution API-based competition microsite showcasing Note II features in 5 languages and optimised across desktop, tablet, mobile User Journey  Landing page with 5 key Note II features, vote tally, and comments  Vote/comment on favourite feature, best comments win devices (5 per market)  Share via LinkedIn and other social channels
  11. 11. Advisor Finder … 11
  12. 12. Find an Advisor www.ameripriseadvisors.com US Objective Tap LinkedIn connections to make advisor referrals Solution Enable prospective clients to tap their LinkedIn network to find an Ameriprise financial advisor User Journey  Sign In with LinkedIn (on Ameriprise Find An Advisor page)  See personalized list of financial advisors in network (and see how user is connected to them)  Easily connect with advisors and share tool with network
  13. 13. Profile Analyser … 13
  14. 14. How Passionate Are You? www.passievoorwerken.nl NL Objective Generate product awareness via personalized video and profile infographic Solution Draw parallel between user’s passion (in this case, passion for career) and the Clio. Incentivise participation via time with celebrity User Journey  Sign In with LinkedIn  View personalised video that weaves LinkedIn profile data into Clio movie  View, download, share video and/or profile infographic
  15. 15. Event Promoter … 15
  16. 16. Dell Innovation Live Event www.dellinnovation.com/fr FR Objective Promote live event and generate leads Solution Enable members to easily register for, participate in, and share a live event User Journey  Register for live event via LinkedIn Sign In  Invite connections to event, share event with connections, comment during event  Contact Dell via pre- populated contact form
  17. 17. Social Content Hub … 17
  18. 18. Amazing Data www.lesclesdelavaleur.fr FR Objectives Reach CMOs in an innovative way (via data- driven leisure content) Solution Content hub to publish and promote leisure content specially created around data hooks from IBM User Journey  View specially created data-based leisure content  Sign in with LinkedIn for higher relevance  Easily share content with 1st connections
  19. 19. Matching Engine … 19
  20. 20. Cambridge Cluster Map www.camclustermap.com UK
  21. 21. Performance reports available …• KPIs are tracked and reported via real-time online dashboard• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc. 21
  22. 22. Next steps … Open API is NOT for commercial usage For commercial usage, only 2 options: 1. Get an Exception for your creative agency 2. Engage one of our Certified Partners (CDP) These options come with: – Legal clearance – Higher limits – Direct support 22

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