Short overview presentation of the LINK Methodology.

2. LINKING WORLDS: EXISTING FRAMEWORKS
Source: Seville, Don. Sustainable Food Lab for Linking World Conference.

3. “OUR GOAL is not to link the poorest
farmers to the most demand market
but to invest in moving farmers up and
to make markets more accessible?
Can we help companies Can we help farmers
source down a level? move up a level?
Can benefits trickle down? 1-2% are the commercial farmers
(2% of farmers account for 50% of maize sales)
Can they compete with 3-15% are regularly selling into markets
commercial?
Can we integrate VC with food 20-30% are occasionally connected to
security and local markets? markets and are food buyers
Low barrier cash crops, transition 40-50% are subsistence
strategies, basic agronomic producers, buy in food,
improvements? get most cash from off
farm work.
Source: Seville, Don. Sustainable Food Lab for Linking World Conference.

4. ELEMENTS FOR INCLUSIVE
BUSINESS MODELS
Capable farmers Willing buyers
(skills, capacity & (private sector
organization) policies)
Enabling environment
(public / donor policies)
NEW BUSINESS MODELS FOR
SUSTAINED TRADING RELATIONSHIPS
Adapted from www.regoverningmarkets.org by CIAT

5. THIS TOOLKIT IS DESIGNED TO
help a group of market chain actors and stakeholders:
Discover opportunities
Implement, validate Produce results that are
for innovation.
and evaluate equitable, viable, feasible
interventions that are , durable and inclusive.
inclusive of small-
holders. Facilitate a systematic
learning process.

6. the market on critical the existing the change the innovation test, adjust, i and measure
chain points in business strategy prototype mprove the results and
the chain model interventions impacts

8. THE PRODUCTION SIDE: THE MARKETING
comprises the set of comprises the
activities, mechanisms activities, mecha
and relationships for and relationshi
providing a good or selling that go
ervice, in other words service, or in
or creating value. The words for cap
partner network -- the value. Br
upply chain and its speakin
coordination – is a vitally production s
mportant source of associated with
competitive advantage. while the mar
side gene
revenues, th
marketing also e

9. ANALYZE THE EXISTING BUSINESS MODEL

11. The resolution of For farmers and Fair and One of the special New business The business
problems, in both their transparent challenges faced models promote axiom states that
the commercial and organizations, mark governance refers by small-scale innovation by you cannot manage
social performance et to the producers is the multiple actors what you do not
of new business linkages should establishment and lack of access to along the chain in measure. Our sixth
models requires all provide a stable enforcement of services such as products and new business
or most chain market with clear clear and finance, market services as well as model principle is
actors set shared quality, volume and consistent grades information, and the processes that to incorporate
goals price signals as and standards, best agronomic underpin both. tailored indicators
for collaboration. well as access to clear practices that could and monitoring
The development key services commitments to improve quality, Innovations should plans to assess the
of a systemic view (Principle 4). These buy and sell certain yields, food safety, be done ‘with’ health of the on-
of the chain linkages must volumes of certain and environment smallholder going trading
recognizes and contribution to grade products at performance. farmers, rather relationship as a
values the improved certain times, and than ‘for’ them. for-profit business
interdependence of livelihoods. For equitable Successful Inclusive access to and also its
the actors. buyers, solutions processes of risk solutions enable innovation provides effectiveness as a
Reaching and must provide a management. smallholders to a means to remain vehicle for
implementing consistent supply access credit, competitive in community
agreement often of safe, quality Mutually knowledge, dynamic markets, development.
involves products at a recognized technology, and build the
identifying one or competitive price. interdependency develop incentives commercial value Constant
more champions The achievement of between chain that of goods and monitoring of the
to lead the process. both producer and actors is key. encourage services; and, health of the
buyer goals in Shared producers to invest share innovation trading relationship
practice requires commercial risk in their own gains among reduces the risk the
the delivering social and insurance production based partners all of minor problems will
and commercial against failure are on market needs. which builds destroy the