Successfully reported this slideshow.

The Social Ethos

2,308 views

Published on

This is an introduction to Ethos Social Media and it's philosophy and process around developing and implementing social media marketing strategies.

Published in: Business, Technology
  • Be the first to comment

The Social Ethos

  1. 1. The Social Ethos Character, Passion, Authenticity
  2. 2. Ethos is a greek word meaning “character”that is used to describe the guiding beliefs orideals that characterize a community, nationor idealogy.Ethos Social Media, LLC 2012
  3. 3. “If you cut off a spider’s head, it dies; but if you cut off astarfish’s leg, it grows a new one, and that leg can growinto an entirely new starfish. Traditional top-downorganizations are like spiders, but now starfishorganizations are changing the face of business and theworld.”The Starfish and the Spider: The Unstoppable Power ofLeaderless Organizations Ori Brafman and Rod A. Beckstrom Ethos Social Media, LLC 2012
  4. 4. Created to help organizations to overcome the obstacles in implementing social media successfully into their overall marketing strategy. Complement Energize EmpowerEthos Social Media, LLC 2012
  5. 5. Commandment 1 Thou shalt not create a Social Media Silo!Ethos Social Media, LLC 2012
  6. 6. The Good, the Bad & the Ugly Pros to Successful Plan Cons to “Sloppy” Plan Additional channels to Inconsistent and/or disseminate your conflicting messages. message. Mishandling negative Instant access to feedback or worse not marketplace w/ knowing about it. immediate feedback. The “it’s all about me” Interact with clients posts. personally. Missing opportunities to Leveraging brand let others sing praises. influencers and promoters.Ethos Social Media, LLC 2012
  7. 7. Commandment 2 Thou shalt not ignore criticism from constituents!Ethos Social Media, LLC 2012
  8. 8. The Good, the Bad & the Ugly Pros to Successful Plan Cons to “Sloppy” Plan Additional channels to Inconsistent and/or disseminate your conflicting messages. message. Mishandling negative Instant access to feedback or worse not marketplace w/ knowing about it. immediate feedback. The “it’s all about me” Interact with clients posts. personally. Missing opportunities to Leveraging brand let others sing praises. influencers and promoters.Ethos Social Media, LLC 2012
  9. 9. Commandment 3 Thou shalt distribute relevant content.Ethos Social Media, LLC 2012
  10. 10. The Good, the Bad & the Ugly Pros to Successful Plan Cons to “Sloppy” Plan Additional channels to Inconsistent and/or disseminate your conflicting messages. message. Mishandling negative Instant access to feedback or worse not marketplace w/ knowing about it. immediate feedback. The “it’s all about me” Interact with clients posts. personally. Missing opportunities to Leveraging brand let others sing praises. influencers and promoters.Ethos Social Media, LLC 2012
  11. 11. Ethos Planning Process 5 Steps to a Successful PlanEthos Social Media, LLC 2012
  12. 12. Identify existing marketing goals and strategies. Step 1Ethos Social Media, LLC 2012
  13. 13. Perform a Social Media Audit. Step 2Ethos Social Media, LLC 2012
  14. 14. Map the NEW Marketing Flow. Step 3Ethos Social Media, LLC 2012
  15. 15. Agree on the Social Media Objectives and create the Plan. Step 4Ethos Social Media, LLC 2012
  16. 16. Identify the who, what, where and how. Step 5Ethos Social Media, LLC 2012
  17. 17. Ethos Social Media, LLC 2012
  18. 18. Implementation Publish, Engage, Manage, AnalyzeEthos Social Media, LLC 2012
  19. 19. The Hub Approach Analyze Publish Manage EngageEthos Social Media, LLC 2012
  20. 20. PublishEthos Social Media, LLC 2012
  21. 21. EngageEthos Social Media, LLC 2012
  22. 22. EngageEthos Social Media, LLC 2012
  23. 23. ManageEthos Social Media, LLC 2012
  24. 24. AnalyzeEthos Social Media, LLC 2012
  25. 25. Contact EthosPlease feel free to contact us to schedule a free initial consultation and evaluation. /ethossocial @ethossocial www.ethossm.com mmarkw.ethos mark@ethossm.com phone 865.604.2686Ethos Social Media, LLC 2012

×