Get Your Ticket Effective zero-volume keyword research and why it’s important
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MarkWilliamsCook1Follow
Apr. 7, 2022•0 likes•1,692 views
Get Your Ticket Effective zero-volume keyword research and why it’s important
Apr. 7, 2022•0 likes•1,692 views
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In this talk, Mark will explain why Google’s algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.
MarkWilliamsCook1Follow
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Get Your Ticket Effective zero-volume keyword research and why it’s important
- 1. Effective zero-volume keyword research and why it’s important Mark Williams-Cook Candour | AlsoAsked.com slideshare.net/MarkWilliamsCook @thetafferboy
- 4. Can you overlay search volume? #BrightonSEO | @thetafferboy
- 5. Can you overlay search volume? Please add MSVs #BrightonSEO | @thetafferboy
- 6. Can you overlay search volume? Please add MSVs When will volumes be added? #BrightonSEO | @thetafferboy
- 7. NO Can you overlay search volume? Please add MSVs When will volumes be added? #BrightonSEO | @thetafferboy
- 10. I ran a poll of digital marketers Why do we use keyword volume? #BrightonSEO | @thetafferboy
- 12. Deciding what to write about #BrightonSEO | @thetafferboy
- 14. Because clients like it #BrightonSEO | @thetafferboy
- 16. #BrightonSEO | @thetafferboy Forecasting on high volume terms results in strategic fixation
- 17. #BrightonSEO | @thetafferboy Hardest to rank for The search demand curve (again)
- 18. #BrightonSEO | @thetafferboy The search demand curve (again) 70-80% of searches
- 19. Ben Gomes SVP Search & Assistant, Google (2017) 15% of searches we see every day are new. #BrightonSEO | @thetafferboy The search demand curve (again)
- 20. Betting on the minority of keywords #BrightonSEO | @thetafferboy
- 21. #BrightonSEO | @thetafferboy Forecasting Excluding zero volume searches can get you into tactical loops
- 22. What to write? #BrightonSEO | @thetafferboy
- 23. “” #BrightonSEO | @thetafferboy Content creation We chose not to write about it because it has no monthly searches https://ahrefs.com/blog/keyword-search-volume/ “
- 24. #BrightonSEO | @thetafferboy Content creation buy blue running shoes
- 25. #BrightonSEO | @thetafferboy Content creation buy blue running shoes 0 searches per month
- 26. #BrightonSEO | @thetafferboy Content creation buy blue running shoes 0 searches per month • buy blue running shoes uk • buy blue running shoes online • blue running shoes buy online • buy running shoes uk buy online
- 27. #BrightonSEO | @thetafferboy Content creation buy blue running shoes 0 searches per month • buy blue running shoes uk • buy blue running shoes online • blue running shoes buy online • buy running shoes uk buy online All the same search intent!
- 28. #BrightonSEO | @thetafferboy Intent volume is more useful than search volume Content creation
- 29. A real example #BrightonSEO | @thetafferboy
- 30. #BrightonSEO | @thetafferboy Content creation The invited player is running a different client version
- 31. #BrightonSEO | @thetafferboy Content creation The invited player is running a different client version 0 searches per month
- 32. #BrightonSEO | @thetafferboy Content creation 260 words of top-tier content
- 33. #BrightonSEO | @thetafferboy Content creation 711 clicks over 12 months
- 35. #BrightonSEO | @thetafferboy Content creation If you can manage 1 article per week: 18,842 clicks first year
- 36. #BrightonSEO | @thetafferboy If you can manage 1 article per week: 18,842 clicks first year 39,672 clicks per year onwards Content creation
- 37. #BrightonSEO | @thetafferboy I don’t believe you, continue.
- 39. 0 to 1.3M visitors in 16 weeks #BrightonSEO | @thetafferboy
- 40. 500,000 pages of “zero volume” searches #BrightonSEO | @thetafferboy
- 42. 0 to 0.5M visitors in 12 weeks #BrightonSEO | @thetafferboy
- 44. 0 to 2M visitors in 12 weeks #BrightonSEO | @thetafferboy
- 45. https://jsvxc.com/scaling- content-with-ai/ read more #BrightonSEO | @thetafferboy
- 46. It works really well #BrightonSEO | @thetafferboy
- 47. Why does it work? #BrightonSEO | @thetafferboy
- 48. June 2019 #BrightonSEO | @thetafferboy Domain diversity
- 49. #BrightonSEO | @thetafferboy The problem Really specific longtail query
- 50. #BrightonSEO | @thetafferboy Really specific longtail query I don’t entirely understand what you’re asking for The problem
- 51. #BrightonSEO | @thetafferboy Really specific longtail query But these sites mention that and I really trust them! The problem
- 52. #BrightonSEO | @thetafferboy Domain diversity https://twitter.com/searchliaison/status/1136739062843432960
- 53. Google made an update that increases opportunity for ‘smaller’ sites to show up, especially for ‘longtail’ queries #BrightonSEO | @thetafferboy Domain diversity
- 54. Prabhakar Raghaven SVP, Google Very specific searches can be the hardest to get right. #BrightonSEO | @thetafferboy Domain diversity
- 58. Google made an update that helped it understand the nuance of queries, reducing reliance on other metrics. BERT
- 60. #BrightonSEO | @thetafferboy Estimated to affect 10% of US English queries BERT
- 61. #BrightonSEO | @thetafferboy Passage Indexing October 2020
- 63. #BrightonSEO | @thetafferboy Passage indexing
- 64. #BrightonSEO | @thetafferboy Google made an update that helped it understand long-form on-page content, reducing reliance on other metrics. Passage indexing
- 65. #BrightonSEO | @thetafferboy Estimated to affect 7% of queries globally Passage indexing
- 66. #BrightonSEO | @thetafferboy In summary Google’s ‘lens’ is now wider.
- 67. #BrightonSEO | @thetafferboy Tools & tactics
- 68. #BrightonSEO | @thetafferboy Tools and tactics Identify niche topic Explore intent within topic Beat the feature
- 69. AnswerThePublic.com Explore niche topics #BrightonSEO | @thetafferboy
- 73. #BrightonSEO | @thetafferboy • Help finishing jigsaw puzzles • Why play jigsaw puzzles? • Which jigsaw brand is best? • What is the jigsaw with the most pieces? AnswerThePublic.com
- 74. #BrightonSEO | @thetafferboy • Help finishing jigsaw puzzles • Why play jigsaw puzzles? • Which jigsaw brand is best? • What is the jigsaw with the most pieces? AnswerThePublic.com
- 75. #BrightonSEO | @thetafferboy AlsoAsked.com Explore intent within niche topics
- 76. #BrightonSEO | @thetafferboy AlsoAsked.com How To Maximise ‘People Also Ask’ SEO Opportunities https://www.semrush.com/blog/how-to-maximize-people-also-ask-seo-opportunities-study/
- 79. #BrightonSEO | @thetafferboy • Why play jigsaw puzzles? AlsoAsked.com
- 80. #BrightonSEO | @thetafferboy • Why play jigsaw puzzles? • What skills do jigsaws develop in adults? • How do jigsaws help childhood development? • Do jigsaw puzzles increase IQ? • Do jigsaw puzzles relax you? • Is doing jigsaw puzzles good for the brain? AlsoAsked.com
- 81. #BrightonSEO | @thetafferboy AlsoAsked.com Kim Kardashian
- 82. Google CSEs Beat the feature #BrightonSEO | @thetafferboy
- 83. #BrightonSEO | @thetafferboy Google CSEs
- 84. #BrightonSEO | @thetafferboy site:domain.com topic Google CSEs
- 85. #BrightonSEO | @thetafferboy site:reddit.com/subreddit “how do I” Google CSEs
- 86. #BrightonSEO | @thetafferboy Google CSEs
- 88. #BrightonSEO | @thetafferboy Google CSEs
- 89. #BrightonSEO | @thetafferboy Google CSEs
- 93. #BrightonSEO | @thetafferboy Include zero volume in your strategy and forecasting
- 94. #BrightonSEO | @thetafferboy Before you build the hub make the spokes
- 95. #BrightonSEO | @thetafferboy Automate real-time question discovery
- 96. Thank you! Mark Williams-Cook Candour | AlsoAsked.com slideshare.net/MarkWilliamsCook @thetafferboy