Why do you need a Corporate Vision? What will it do for you?

1. Benefits of a
Corporate Vision

2. Creating a Corporate Vision requires a careful
balance between the head and the heart,
between practicality and creativity.
A well-designed Corporate Vision will draw
your business toward an exciting future.
It will inspire you, it will set a course for your
future, and it will energize you into action.
Here are some of the benefits of a
Corporate Vision:

3. 1. It will become your primary
business planning tool
Keeping your goals consistently
in front of your organization will
help ensure that plans and
strategies all move in the same
direction.

4. 2. It will become your primary
business decision-making tool
By providing focus and direction it
will keep your business from
going in non-productive or
irrelevant directions.

5. 3. It will reduce the number and
magnitude of emergencies
affecting your business
By keeping an eye on the future,
you will have a much greater
chance of heading off or avoiding
potential problems.

6. 4. It will free your business from
the chains of mediocrity
By continuously drawing it toward
an inspiring and challenging
future, a corporate vision will
encourage and enforce
excellence.

7. 5. It will increase the income
generated by your business
By unifying the focus of your
business, you will have all of the
oars pulling in the same direction.

8. 6. It will increase the value of
your business
The simple existence of a
Corporate Vision Statement shows
potential investors that your
business has a solid foundation.

9. If your initial reaction is that it all seems
like too much work, you’re not alone.
Every good thing that you do for your
business from this day forward will
build on the solid foundation that you
have started here. Keep forging ahead
and your business will continue to
grow…

10. Mark Wardell is President & Founder of Wardell
International , an advisory group that helps business
owners plan and execute the growth of their companies. The
author of seven business books, Mark also writes regularly
for several national & international business publications.
Email him at mark@wardell.biz.