Effectively Using Twitter And Creating Twestivals   Speaker: Mark Van Baale
Mark Van Baale’s Bio <ul><li>Education Chairperson for Social Media Club Kansas City </li></ul><ul><li>Helped organize 2 K...
Presentation Agenda <ul><li>Effectively Using Twitter </li></ul><ul><li>- What is Twitter? </li></ul><ul><li>- Why should ...
Presentation Agenda <ul><li>Kansas City Twestivals </li></ul><ul><li>- What is a Twestival? </li></ul><ul><li>- How Kansas...
What is <ul><li>Twitter is a website where you can leave messages of up to 140 characters long for other people to read.  ...
Why should I use <ul><li>Use it to connect with people/facilitating conversations </li></ul><ul><li>At a conference or eve...
Growth Stats
How Mark got started on  <ul><li>Signed up for Twitter in August 2008 </li></ul><ul><li>Twitter handle: @markvanbaale </li...
How do you get started on  <ul><li>Go to Twitter.com, select Sign up now </li></ul><ul><li>Set up your Username (the name ...
What should I write about on <ul><li>You may want to spend a few days reading what people tweet about </li></ul><ul><li>Li...
How to connect with others on <ul><li>Contact your best friends and closest colleagues yourself and find out if they are o...
Training available on  <ul><li>Free beginner’s class on learning how to use Twitter to be held on Nov. 11 in Lawrence.  </...
What is Twestival? <ul><li>A Twestival or Twitter-Festival is a global series of events organized by volunteers around the...
How did Kansas City get involved? <ul><li>Someone mentioned on Twitter about Twestival and if anyone was interested in doi...
2 nd  Kansas City Twestival <ul><li>I led the charge with a few others to start discussing the idea of doing another Twest...
Mark’s contact info <ul><li>Twitter:  http://twitter.com/markvanbaale </li></ul><ul><li>LinkedIn:  http://www.linkedin.com...
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Effectively Using Twitter And Creating Twestivals

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Presentation I gave to the Kansas City Web Professionals group on October 28, 2009.

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Effectively Using Twitter And Creating Twestivals

  1. 1. Effectively Using Twitter And Creating Twestivals Speaker: Mark Van Baale
  2. 2. Mark Van Baale’s Bio <ul><li>Education Chairperson for Social Media Club Kansas City </li></ul><ul><li>Helped organize 2 Kansas City Twestivals that raised funds for charities </li></ul><ul><li>Passionate about helping others learn social media tools and connecting people </li></ul><ul><li>Involved in Marketing/Web Design industry for over 8 years </li></ul>
  3. 3. Presentation Agenda <ul><li>Effectively Using Twitter </li></ul><ul><li>- What is Twitter? </li></ul><ul><li>- Why should I consider using Twitter? </li></ul><ul><li>- Twitter statistics – growth #’s </li></ul><ul><li>- How Mark got started on Twitter/how he uses it </li></ul><ul><li>- How does one get started on Twitter? </li></ul><ul><li>- What should I write about? </li></ul><ul><li>- How can I connect with others? </li></ul><ul><li>- Training available for learning Twitter </li></ul>
  4. 4. Presentation Agenda <ul><li>Kansas City Twestivals </li></ul><ul><li>- What is a Twestival? </li></ul><ul><li>- How Kansas City got involved </li></ul><ul><li>- How we promoted KCTwestival? </li></ul><ul><li>- Results of KCTwestival 1 and 2 </li></ul>
  5. 5. What is <ul><li>Twitter is a website where you can leave messages of up to 140 characters long for other people to read. </li></ul><ul><li>Think of it as the online equivalent of sending mobile phone SMS messages </li></ul><ul><li>Messages instantly appear on your page in the form of a timeline </li></ul><ul><li>People can choose to “follow” you and your messages will show up in their timeline </li></ul><ul><li>Your messages can be “retweeted” or sent on to other people by your followers. Like a forward in e-mail </li></ul><ul><li>You can reply (@username) to your followers </li></ul><ul><li>You can also direct message (d username) your followers to send a private message </li></ul>
  6. 6. Why should I use <ul><li>Use it to connect with people/facilitating conversations </li></ul><ul><li>At a conference or event, “live-tweet” what speakers are sharing </li></ul><ul><li>Keep in touch with friends and family </li></ul><ul><li>Use as a rapidly updating search engine, powered by real people. </li></ul><ul><li>Tweet out links to your blog or website </li></ul><ul><li>Job networking tool (recruiters, companies use it to search for potential employees) </li></ul><ul><li>Getting the resources you need (recommendations on hotels to stay at, places to visit) </li></ul>
  7. 7. Growth Stats
  8. 8. How Mark got started on <ul><li>Signed up for Twitter in August 2008 </li></ul><ul><li>Twitter handle: @markvanbaale </li></ul><ul><li>Started connecting with people who I wanted to get to know from Social Media Club of KC </li></ul><ul><li>Eventually, started to find links/information I tweeted out to my followers </li></ul><ul><li>I use Twitter like an instant messenging/micro-blog tool </li></ul><ul><li>Use it today to talk to friends and connect with new people to learn from </li></ul><ul><li>Use it in events like Twestival, schedule tweetups </li></ul>
  9. 9. How do you get started on <ul><li>Go to Twitter.com, select Sign up now </li></ul><ul><li>Set up your Username (the name everyone will see when you send out tweets) </li></ul><ul><li>Go under “Settings” on your profile to the Picture tab to upload a photograph (makes it more personalized, people like to see who is behind the tweets) </li></ul><ul><li>Go under “Account”, add your website URL (if you have one), i.e. blog, company website </li></ul><ul><li>Also under “Account”, add your location and a one line bio about yourself </li></ul>
  10. 10. What should I write about on <ul><li>You may want to spend a few days reading what people tweet about </li></ul><ul><li>Links to interesting blog posts and webpages draw interest to your tweets </li></ul><ul><li>Perhaps tell people what you are doing that day </li></ul><ul><li>Rule of thumb: Don’t spam people </li></ul><ul><li>Contact your best friends and closest colleagues yourself and find out if they are on Twitter. </li></ul>
  11. 11. How to connect with others on <ul><li>Contact your best friends and closest colleagues yourself and find out if they are on Twitter. </li></ul><ul><li>If you have access to Lists, create lists of people to follow or get on lists created by others </li></ul><ul><li>Send out a tweet mentioning your location and ask if there are others in your area </li></ul><ul><li>Mention an interest/industry you are in </li></ul><ul><li>Schedule a Tweetup (Twitter + meetup) to meet new people </li></ul><ul><li>Attend a Tweetup ( http://www.lawrencetweetup.com ), events listed on ( http:// socialmediaclubkc.ning.com ) </li></ul>
  12. 12. Training available on <ul><li>Free beginner’s class on learning how to use Twitter to be held on Nov. 11 in Lawrence. </li></ul><ul><li>Go to http://www2.ljworld.com/learntotweet/ to register </li></ul><ul><li>Choice of one of two sessions beginning at 8:00 a.m. or 10 a.m. </li></ul>
  13. 13. What is Twestival? <ul><li>A Twestival or Twitter-Festival is a global series of events organized by volunteers around the world under short timescales, which bring people offline for a great cause.  </li></ul><ul><li>In September 2008, a group of London Twitter users hosted an event called  Harvest Twestival which drew a great response. Decided to take it global </li></ul><ul><li>The first Twestival Global was held in Feb. 2009. 200 cities participated. 100% of all proceeds went direct to charity: water. $250,000 was raised in total. </li></ul><ul><li>Twestival is run 100% by volunteers and independently from any not-for-profit. </li></ul><ul><li>Sponsors donate time/resources for event, usually held on one night worldwide </li></ul>
  14. 14. How did Kansas City get involved? <ul><li>Someone mentioned on Twitter about Twestival and if anyone was interested in doing one for Kansas City </li></ul><ul><li>A group of 3-4 met to discuss ideas/plans </li></ul><ul><li>This group reached out to the community for help/donation of resources </li></ul><ul><li>Used Twitter, Facebook, blogs to encourage donations and raise awareness of the event </li></ul><ul><li>Kansas City Twestival Global was held only 3 weeks after the first team meeting!! </li></ul><ul><li>We raised $3,700 total for charity: water </li></ul><ul><li>Kansas City was in top 15 of all cities in world for $ raised </li></ul>
  15. 15. 2 nd Kansas City Twestival <ul><li>I led the charge with a few others to start discussing the idea of doing another Twestival. </li></ul><ul><li>This time, the focus was on a local charity </li></ul><ul><li>Group of 15 volunteered time to help with planning </li></ul><ul><li>List of charities was selected and narrowed down to top six for community to vote on </li></ul><ul><li>Top six charities listed on a voting site where people could vote for a few weeks </li></ul><ul><li>Wayside Waifs was chosen as the local charity to support </li></ul><ul><li>Used Twitter, Facebook, blogs, video to encourage donations and raise awareness of the event </li></ul><ul><li>Kansas City Twestival Local held on September 11 </li></ul><ul><li>Everything was donated (food, beer, door prizes, etc.) </li></ul><ul><li>Raised $3,000 total without any corporate sponsors </li></ul>
  16. 16. Mark’s contact info <ul><li>Twitter: http://twitter.com/markvanbaale </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in/markvanbaale </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Blog: http://passiondrivers.wordpress.com </li></ul>

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