This presentation takes values from the laminated place at reception to where it belongs: at the heart of the organisation

1. VALUES UNDERPIN
A PURPOSE DRIVEN
ORGANISATION

3. To Ensure Values Are Embraced & Embedded
• Show a willingness to put the interests of others above themselves
• Commit to safeguard the future even amidst the pressures of the present
• Take accountability of one’s actions
• Provide rewards and recognition based on contribution, not power

4. Misplay

5. WE NEED
A VALUES
REVOLUTION

6. We Need A Values Revolution

7. TRUEL Values

8. MORAL
CONSISTENCE

9. Under Your Sphere Of Influence
• What standards do I regard as inviolable?
• Where am I unwilling to sacrifice my own integrity?
• What is my “moral signature”?
• What values do I want others to infer from my actions?

10. The 3 R’s

11. 1. Rediscover What Makes You Great
Questions that should be asked:
• What are my distinct physical assets?
• What made us famous / popular in the first place?
• What is our root strength?
• What is unique about our heritage or provenance?
• What principles or beliefs guide our behavior?
• What are we for? What are we against?
• What would we die for?
• What beliefs seem to be at the heart of the brand?

12. 2. Renounce What Makes You Bad

14. 2. Renounce What Makes You Bad
Questions that should be asked:
• Why is the paramount objective of business to make money
(rather than to enhance human well being in economically and efficient means)?
• Why are corporate leaders only accountable for their immediate effects
of their actions (and not for second or third tier consequences)?
• Why are executives evaluated and compensated primarily on short-term
earnings (rather than long-term value creation)?
• Why does big business feels it’s beefing up its social credentials by incorporating
pithy mission statements and fat CSR budgets (rather than an unshakeable desire
to do the right thing everytime)?
• Why do corporates only refer to customers and consumers (rather than all
those lives who are affected or impacted)?
• Why is a company’s brand built as a marketing concoction backed by
advertising dollars (rather than one which is co-created within and is
embedded through ripples not rockets)?

16. 3. Reclaim The Love

17. 3. Reclaim The Love
• Are your values emotional?
• Are they above the competitor norm?
• Are they credible and relevant for the organization?
• Are they something that all stakeholders would care about?
• Why are words like “love”, “devotion”, and “honor” so seldom used and
heard within the halls of corporate?
• Why are the ideals that matter most to human beings the ones that are
most notably absent from management speak?

18. LOVE