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The Purpose Driven
Organisation
Purpo
Ma ers
“What kind of purpose
would merit the best
of everyone who
works here”
Moral
Imperative
“Has anyone
here got a heart?”
There are a few questions you can ask
1 Do you broaden the day-to-day scope of employee freedom
without minimizing the need of focus, discipline and order?
2 Do you promote the spirit of community rather than the
machinery of bureaucracy to bind people together?
3 Have you enlarged the sense of mission that people feel day
to day to justify extraordinary contribution?
“The why of your own
business is more
important than ever,
but how you get there
requires less logic and
planning, and more
giving up control.”
Tim Leberecht
An Organisation
On Purpose
A Skeptic May
Hypothesize
A Business
Romantic
Would
Contend
Lessons
Learnt
“We will create an
organisation based on
love instead of fear”
John Mackey
“Hard is soft
and soft is hard”
Tom Peters
Purpo
Ma ers

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The Purpose Driven Organisation: Finding Meaning Through Community & Mission