The pandemic made it tough for US colleges to recruit international students. But it won’t last. Therefore, it is important to have an international student recruitment strategy to attract international students to the college.

1. Tips to Recruit International Students at Your College
Mass Interact
info@massinteract.com
www.massinteract.com
(312) 257-2228
1375 E Woodfield Road, Suite 570 Schaumburg, IL
60173 United States

2. The pandemic made it tough for US colleges to
recruit international students. But it won’t last.
Therefore, it is important to have an international
student recruitment strategy to attract
international students to the college.
5 Tips to Recruit More International Students at Your College

3. Understanding Students Wants
 Use analytics for getting information about
website visitors.
 Make surveys for existing international students to
know what they like about the college.
5 Tips to Recruit More International Students at Your College

4. College Website Should Be Perfect
 Website is educational, easy to navigate, and appealing.
 Use simple language and format.
 Students can easily access information.
 Provide correct contact information for students.
 Include a chatbot on the website.
 Provide clear information.
 Website is mobile-friendly.
 Site should load fast.
5 Tips to Recruit More International Students at Your College

5. Use Visuals
 A smart international student recruitment strategy is using
visuals.
 Images, videos and virtual tours can help students make
informed decisions.
 College virtual tours will attract visitors and lessen the
bounce rate.
 Talk about the college’s culture and facilities.
 Existing international students can speak about why they like
the institution.
 Infographics can convey important stats.
 Can use memes.
5 Tips to Recruit More International Students at Your College

6. Do Promotions Actively
 Promote college through social media platforms and emails.
 Use images, videos or virtual tours.
 Create polls or surveys to encourage students to respond.
 Collect data to understand what marketing strategy to use.
 Social media buttons can be easily found and posts can be
easily shared.
5 Tips to Recruit More International Students at Your College

7. Prioritize SEO
 An excellent international student recruitment strategy is a
strong SEO strategy.
 Include keywords that international students use while
searching for colleges.
 Use long-tail keywords.
 Optimize alt tags, meta and image descriptions with right
keywords.
5 Tips to Recruit More International Students at Your College

8. Thank You
Mass Interact
Phone - (312) 257-2228
Email - info@massinteract.com
Website - https://www.massinteract.com
Address - 1375 E Woodfield Road, Suite 570 Schaumburg, IL 60173 - United States