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A customer shouldn't just be for Christmas. If you are a business owner and you're not communicating regularly with your customers by email, maybe you should. Customer loyalty, repeat business, referrals, cross-sells and website visitors are just some of the benefits available. These slides will help you review whether email is right for your business. It also summarises the main steps to set-up email marketing, from capturing email addresses, gathering ideas about what to write, and the technical set-up plus tips for regular broadcasts.