Smar Tvt Credentialing Module

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Smar Tvt Credentialing Module

  1. 1. 7/6/10<br />1<br />
  2. 2. This Module is Brought to you by the Employability Experts at <br />SMART Holdings USA<br />SMARTvt.org<br />7/6/10<br />No living things were harmed in the creation of this presentation. However a large number of electrons were terribly inconvenienced.<br />8<br />7<br />6<br />5<br />4<br />3<br />2<br />1<br />START<br />SMARTvt.org Vermont 3.0 Innovation Jam<br />Slide Show<br />Created by Mike West October 2009<br />In theory there is no difference between theory and practice. In practice, there is.<br />
  3. 3. 7/6/10<br />3<br />Mark E. Renkert, Mcsl<br />www.smartvt.org<br />
  4. 4. 7/6/10<br />4<br />Mark E. Renkert, Mcsl<br />Retained Executive Search<br />Author: WhyWe Work<br />Journalist: WireServices<br />SubjectMatter Expert<br />Behavior and Employment<br />StrategicHuman Capital<br />LaborForceEconomics<br />Founder: SMART Holdings USA - SMARTvt<br />
  5. 5. 7/6/10<br />5<br />Why Credential ?<br />Credentialing is a method of Lay-off proofing your career, reinforcing your value to your employer, adding credibility to your productized offering, being able to justify higher fees and differentiating yourself from competition and remain engaged in on-going learning and boosting your employability by 80% and developing a Subject Matter Expertise (SME)<br />www.smartvt.org<br />
  6. 6. 7/6/10<br />6<br />Examples<br /><ul><li>Plumber who knows electro-mechanical assemblies.
  7. 7. Engineer who understands Business.
  8. 8. Expert is Dog Nutrition
  9. 9. Expert in Lean Six Sigma for Capacitor Companies
  10. 10. Failure Analysis Expert for Electro Systems
  11. 11. Labor Force Economics.</li></li></ul><li>7/6/10<br />7<br />Subject Matter Expertise<br /><ul><li>Layoff Proofing.
  12. 12. Productizing your offering to your employer or clients.
  13. 13. Concretizing your knowledge into the transformative process of becoming a SME – Subject Matter Expert.</li></li></ul><li>7/6/10<br />8<br />What is a Subject Matter Expert ? (SME)<br /><ul><li>Unique Measure of Knowledge applied in unique way to earn a living.
  14. 14. A skill applied in a unique way for a new application.
  15. 15. A differentiator recognized by Leaders
  16. 16. Proof of advanced learning
  17. 17. Evidence of Dedication and Applied Practice to a specific range of knowledge
  18. 18. Evidence of Advanced Theoretical and Applied Thought.</li></li></ul><li>7/6/10<br />9<br />How to Gain the Credentials<br /><ul><li>Tom Peters – Guru of Gurus says, “There Are No Experts”
  19. 19. This is your opportunity to become that expert.
  20. 20. Help Finding your SME – see me off-line</li></ul>.<br />
  21. 21. 7/6/10<br />10<br />Traditional Places People Start<br />
  22. 22. 7/6/10<br />11<br />…….sometimes we start here…..?<br /><ul><li>Ph.D.
  23. 23. JD
  24. 24. Masters
  25. 25. MBA
  26. 26. CPA
  27. 27. Counseling Roster</li></ul>And….<br /><ul><li>BA / BS.
  28. 28. AS
  29. 29. Professional Licenses
  30. 30. Certifications</li></li></ul><li>7/6/10<br />12<br />Unrelenting exploration + Productization = Subject Matter Expertise<br />Watch out for Dabbler Syndrome………<br />If you have the basics to establish credibility…..<br /><ul><li>A degree – you can then use simple inexpensive tools to launch yourself…
  31. 31. But you don’t need a degree – but all the paths require unrelenting pursuit of knowledge and excellence in the subject.
  32. 32. Non-traditional Example: Hoyle Tanner Aircraft PE – Best Airfield Engineer in the US – earned his PE via self study without a college degree….. But became certified as a PE – a very hard and very prestigious designation for engineers…</li></li></ul><li>7/6/10<br />13<br />If you do not have the basics….. (warning $$$)<br />You still use the following tools<br /><ul><li>Publishing… start small go long….. Blogs to Journal Articles
  33. 33. Pro bono projects developing a portfolio of successful engagements
  34. 34. Productize your offering:
  35. 35. Public Speaking
  36. 36. Expert Witness</li></li></ul><li>7/6/10<br />14<br />Productizing…..<br /><ul><li>A Slide Deck of What you offer…</li></li></ul><li>7/6/10<br />15<br />Help Productizing – See Me Off Line…..<br />
  37. 37. 7/6/10<br />16<br />Then…..<br /><ul><li>Linked-In, Xing, Plaxo, Huddle, Yahoo, Google, Bing, Wikipedia…
  38. 38. Most Social Media Applications are similar
  39. 39. SME’s can figure them out…… no quitting.
  40. 40. Linked IN Groups – Establish your own group and invite participants
  41. 41. A Subject Matter Expert has a minimum of 250 Linked-In Contacts and grows them by at least five each and every week of the year…</li></li></ul><li>7/6/10<br />17<br />Using SME Channels…..<br /><ul><li>Linked-In, Xing, Plaxo, Huddle, Yahoo, Google, Bing, Wikipedia…
  42. 42. Linked IN Groups – Establish your own group and invite participants</li></li></ul><li>7/6/10<br />18<br />
  43. 43. 7/6/10<br />19<br />Then…..<br /><ul><li>Linked-In, Xing, Plaxo, Huddle, Yahoo, Google, Bing, Wikipedia…
  44. 44. Linked IN Groups – Establish your own group and invite participants
  45. 45. A Subject Matter Expert has a minimum of 250 Linked-In Contacts and grows them by at least five each and every week of the year…
  46. 46. Update These Monthly with New Information
  47. 47. Use: Yahoo Local, Google Local, Yahoo 360, BING</li></li></ul><li>7/6/10<br />20<br />Then…..<br /><ul><li>USE SKYPE for Everything
  48. 48. Deliver your products with Yuguma…https://www.yugma.com/getYugma.php</li></li></ul><li>7/6/10<br />21<br />Skype …..<br /><ul><li>For Teleconferencing…
  49. 49. On-line Learning and Screen Sharing
  50. 50. Recording Conversations
  51. 51. Contact Manager
  52. 52. Sales Tool
  53. 53. SME Profile with SME Telephone Number…</li></li></ul><li>7/6/10<br />22<br />Productizing…..<br /><ul><li>Webinar your product offering using Camtasia….…we recommend MPEG2 conversions for handling large files – see me off-line for more info.</li></li></ul><li>7/6/10<br />23<br />
  54. 54. 7/6/10<br />24<br />Then – Back Door Marketing in Grounding your SME<br />What is Back-Door Marketing ?<br /><ul><li>See me off-line for inexpensive systems for delivering your productized SME and earning the $$$ you worked for.</li></li></ul><li>
  55. 55. 7/6/10<br />26<br />The Possibilities with SMARTVT<br />The Possibilities with SMARTVT are<br />INFINITE<br />www.smartvt.org<br />

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