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The Digital Academic

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Increase the impact of your research without risking your time, reputation or mental health using these tips from the popular Fast Track Impact training. More at: www.fasttrackimpact.com/resources

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The Digital Academic

  1. 1. The Digital Academic
  2. 2.  Highly visible with you Google your name and institution  Influential  Actively reaching out  Easily findable on Google but not many hits  Useful (brings you benefits) How would you characterise your digital footprint? Large Small
  3. 3.  Audit your profile  Your institution profile  Your other online identities  Prune/cultivate your online identities  Remove/make private non-professional selves  Focus on platforms that give you most benefit for least time input e.g. auto- updating sites, for example… Curate your digital footprint
  4. 4. 6
  5. 5.  Altmetric.com is great for identifying policy documents citing your research  All forms of altmetrics tell you someone is interested in your research, but your task then is to find out why, and if they are benefiting to assess impact
  6. 6. Fractured digital identity? Option 1: Signpost where you want people to go from your top Google hit Where possible get rid of top results you’re not happy with and can’t edit to signpost elsewhere Curate your digital footprint Google Incognito search result from UKGoogle Incognito search result from Sweden
  7. 7. Fractured digital identity? Option 2: Bring coherence with your own website I use wix.com as it is very secure – with one of their templates you can make a site in hours Curate your digital footprint www.profmarkreed.com
  8. 8. Passive footprint Active online engagement
  9. 9. Three ways to achieving real-world impact via social media
  10. 10. What is social media? Put simply: What is social media? public conversations through digital media
  11. 11. Lower risk More passive Higher risk More active WatcherSign-posterContent generator
  12. 12. 1. What offline impacts do you want to achieve via social media? 2. Who are you trying to reach, what are they interested in & what platforms are they on? 3. How can you make your content actionable, shareable and rewarding for those who interact with you, so you can start building relationships and move the conversation from social media to real life? 4. Who can you work with to make your use of social media more efficient and effective? 1. Get yourself a social media strategy
  13. 13. Try an experiment:  Try an experiment:  How big is your news-shaped hole?  Try replacing it with tailored (and if you wish, more balanced) news and other content via Twitter  See if you become more efficient in your intake of news whilst adding value to your network  Here’s the time saving I made… 2. Cut your working day via social media
  14. 14. Average week day news intake:Average week day news intake 90 minutes 35 minutes… …including active engagement & outreach via social media 0 10 20 30 40 50 60 70 Twitter Facebook LinkedIn
  15. 15. How I got 20,000 highly relevant followers in a year on 20 mins per day… (enabling Fast Track Impact to become the world’s largest impact training company without spending anything on advertising) 3. The numbers game
  16. 16. The numbers game 1. Set up a professional (project or thematic) account(s) from which you can promote research to specific audiences 2. Shop window: leave your 3 most representative and popular recent tweets at the top of your profile 3. Adopt a follow/unfollow strategy 4. Check out guidance in The Research Impact Handbook 3. The numbers game
  17. 17. Social media strategy www.fasttrackimpact.com/ resources
  18. 18. www.fasttrackimpact.com @fasttrackimpact

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