1.
Presenting with impact
Becoming an influential communicator

2.
1. Purpose
2. What will the audience get: tangible
benefits
3. Why are these benefits important to them?
4. Who are you and why should they listen to
you?
5. What’s coming next
1. Have purpose

3.
 The best speakers empathise with their
audiences, and their audiences identify with
them
 How can you empathise and connect with
an audience?
2. Connect

4.
 Know your audience
 If you don’t, start off getting to know them
 What concerns and motivates them most?
 The power of stories
 Stories with impact are personal, unexpected,
visual, visceral
 Ask “you-focused” questions, for example:
 What would you do if…
 Use your body language:
 Open & approachable; positive & energised
 Your audience will mirror you emotionally
2. Connect

5.
 Authoritative ≠ intimidating
 Posture: be aware of your feet
 Start/end at “home” position and use different
stage positions for different points
 Use emphasis to make every word and
sentence count:
 Slow down and spell out key points
 Use volume
 Vary intonation
 Pause/silence
3. Be authoritative and passionate

6.
 Identify one, memorable key message
 Repeat it in different ways, coming at it
from different angles to communicate your
secondary messages
 People will forget the detail, so use the
detail to build and convey your key message
 Use stories, images and metaphors to make
your message stick
4. Keep it simple

7.
 Practice and practice again
 Record yourself, get feedback, identify bad
habits and practice breaking them
 Speaking too fast, pacing, verbal fillers
 Use your visual aids to add impact to your
message, not as your notes
5. Polish

8.
Ella aged 2 wearing
mum’s shoes
Ella aged 22
Put yourself in their shoes: have purpose, connect, be
authoritative & passionate, keep it simple, and polish your shoes
regularly

9.
www.fasttrackimpact.com/resources

10.
www.fasttrackimpact.com
@fasttrackimpact

11.
Get a reply from Mark to any query within 1 week:
send via Madie (pa@fasttrackimpact.com)
www.fasttrackimpact.com
@fasttrackimpact