Presentation from the popular Fast Track Impact training on how to facilitate impact in research institutions. Find our more at www.fasttrackimpact.com/resources
Mark ReedProfessor of Socio-Technical Innovation at Newcastle University
3. Read and discussHow do you manage impact?
1. Manage relationships
2. Manage your impact culture
3. Manage impact generation
4. Manage case studies
4. Read and discuss1. Manage relationships
Methods for dealing with challenging
conversations (and individuals) and managing
power dynamics
Becoming more influential in your relationships
with academics
Designing conversations and workshops with
academics that work without experience or
confidence
5. Read and discuss1. Manage relationships
Get The Research Impact Handbook at: www.fasttrackimpact.com/book
6. Read and discuss2. Managing impact culture
How do you motivate researchers to engage with impact?
Which motivational levers can and should you pull?
Intrinsic motivations
I want:
To make a difference
To satisfy my curiosity
To be creative
Answers versus process
Legacy, respect, to gain
indicators of esteem
Extrinsic incentives
I want:
Research funding
To get promoted
Workload allocation
A top-scoring EIA impact
case study
7. Read and discuss2. Managing impact culture
Intrinsic motivations
I want:
To make a difference
To satisfy my curiosity
To be creative
Answers versus process
Work out how to feed
these to create a culture
that draws people to
impact and inspires
Get to know anti-impact
opinion leaders to build
empathy
Adaptively target them
with impact opportunities
most likely to pique their
curiosity or drive their
creativity
8. Read and discuss2. Managing impact culture
How do you motivate researchers to engage with impact?
Which motivational levers can and should you pull?
Intrinsic motivations
I want:
To make a difference
To satisfy my curiosity
To be creative
Answers versus process
Legacy, respect, to gain
indicators of esteem
Extrinsic incentives
I want:
Research funding
To get promoted
Workload allocation
A top-scoring impact
case study
9. Read and discuss2. Managing impact culture
Intrinsic motivations
I want:
To make a difference
To satisfy my curiosity
To be creative
Answers versus process
Legacy, respect, to gain
indicators of esteem
Extrinsic incentives
I want:
Research funding
To get promoted
Workload allocation
A top-scoring EIA impact
case study
For those low self-
esteem, some impact
opportunities can build
confidence
For those whose over-
inflated egos create
relational carnage,
certain opportunities
may make things worse
10. Read and discuss2. Managing impact culture
Extrinsic incentives
I want:
Research funding
To get promoted
Workload allocation
A top-scoring EIA impact
case study
Easy to deploy at scale
Each can lead to both
health and unhealthy
impact cultures
If they are absent your
commitment to impact
may be questioned
Build these in, but focus
your energy and
communication on the
intrinsic motivations
11. Read and discuss2. Managing impact culture
Impact culture: the shared
values, beliefs and norms of an
academic community that
support the production of
(significant and far-reaching)
non-academic impacts based
on excellent research, which
then define the collective
identity of that community and
distinguish the strengths and
foci of one institution from
another
12. Read and discuss2. Managing impact culture
Diagnose your impact culture:
What shared values, beliefs and
norms underpin impact?
Is there a sense of community and
trust around impact? Where and when
do we talk about impact (e.g. part of
our DNA or only in meetings about
research assessments)?
Are we producing significant and far-
reaching impacts based on excellent
research? Lots of impact with limited
research versus a research culture
that rarely considers impact
How would you like to see each change?
14. Read and discuss3. Manage impact generation
Don’t let your impact culture get handed
to you by external agendas - build it on
purpose
Diagnose your current impact culture
Work with opinion leaders, appealling to
intrinsic motivations while making it clear
you take impact seriously
Look long-term (not next assessment
deadline) wherever you can afford to
15. Read and discuss3. Manage impact generation
Build your impact potential
Focus on efficiency to overcome time
barriers without instrumentalising impact
Tools to plan strategically & track as you go
Training at scale: beyond impact literacy to
relational approach
Increase your impact potential: if nothing
else, get opportunities for relevant people to
be in the right place at the right time
18. Read and discuss4. Manage case studies
Identify missing impacts
Prioritise potential case studies
Protect your impact culture: give good
feedback
19. Read and discuss3 common missing impacts
• Do a citation analysis to identify
applications
• Research linked researchers and projectsIndirect impacts
• Systematically identify large grants by
former staff
• Research impacts arising from projects
Historic impacts based
on research by former
staff
• Identify bodies of research that cut across
individual researchers’ work
• Match these to existing/emerging issues
• If necessary fund strategic research (gap fill)
• Make an impact plan
Future impacts
applying a body of
research to an existing
or emerging issue
22. Prioritising impacts
Evidence-based feedback e.g. based on findings
from Reichard et al. (under review)
Manage feedback
Give feedback personally
Encourage non-EIA impacts in context of workload
Long-term focus: an impact for next EIA cycle?
Ideas for rewarding impact:
Workload allocation can be messy for impact
Internal competitions and awards
Website features and press releases
Give good feedback