Gartner analyst advocacy case study

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  • Gartner analyst advocacy case study

    1. 1. How to Influence Analysts with Advocates: A Case Study Jim Williams, VP Marketing
    2. 2. 2 Analyst Hank Barnes blogs looking for information on advocacy programs February 25. Hank needs information
    3. 3. 3 Influitive‟s platform lets marketers create „challenges‟ that ask advocates for help, tracks their engagement and rewards them with points, perks & priveleges. February 25. Advocate challenge launched from Influitive
    4. 4. 4 February 26-27. Advocates begin to swarm
    5. 5. 5 February 26-27. Advocates begin to swarm
    6. 6. 6 February 26-27. Advocates begin to swarm
    7. 7. 7 March 5. Influitive Blogs about the results
    8. 8. 8 Influitive Blogs about the results March 13. Hank Connects the Dots
    9. 9. 9 “A great example of the power of customer advocacy programs” – Hank Barnes March 13. Hank Connects the Dots
    10. 10. 10 “Influitive boldly designed a platform specifically for the B2B marketer” April 8. Gartner Names Influitive a “2013 Cool Vendor in Social Marketing”

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