This is my MBA dissertation from 2006. I worked with a UK based space tourism company called Starchaser Industries to help them develop a business plan to enter this new and exciting industry sector. I included extensive competitive analysis with Virgin Galactic who 8 years later are about to launch their own service in late 2014. I undertook extensive surveys to get public reaction to private space tourism launches and looked at whether there was scope to launch a sounding rocket business for placing small payloads into low earth orbit. Even though Starchaser has struggled in recent years to raise the capital they need to succeed with the project it proved to be a worthwhile project for myself to understand what it would take to try and launch a new business in a totally new industry sector. Please feel free to down this dissertation.