Everything that I stand for is to help companies take ownership of the spaces that are theirs. Once a company has complete control, they can build an audience and then monetise.
This is done by embracing a content marketing mindset to deliver better experiences for others by telling a better story.
The challenge for businesses today is to differentiate from everyone else and build an audience on an ongoing basis. There are more ways to reach others (email, website, subscription, print) yet people are getting harder to reach. Lets get more creative.