10 Hot Twitter Ideas 

to Engage New Followers
Mark Johnson FAIA | CKD | AIBD
Copyright ©	
  2013 Mark Robert Johnson F...
The Social Media Landscape keeps changing
What will grow your brand and influence?
Engagement = mobile + hashtags + links
H...
Social Media
IDEA 1 - Weekends Matter
Innovation

• Twitter engagement 

for brands is 17% 

higher on weekends
• Yet only...
Social Media
IDEA 2 - Pictures Are Engaging
Innovation

• Tweets with image 

links get 2 times the 

engagement rate of 
...
Social Media
IDEA 3 - Shorten Your Tweets
Innovation

• Tweets with less than 100 characters get 17% 

more engagement
• F...
Social Media
IDEA 4 - Boomers Are On Board
Innovation

• Twitter’s fastest 

growing demographic 

is 55–64 year-olds
• De...
Social Media
IDEA 5 - Use Hashtags To Engage
Innovation

• Tweets that include hashtags get 2 times 

more engagement
• 1 ...
Social Media
IDEA 6 - Mobile Devices Help Brands
Innovation

• 66% of user-generated 

tweets that mention 

brands come f...
Social Media
IDEA 7 - Optimize Commuting Time
Innovation

• Twitter users who mostly use 

a mobile device are 

181% more...
Social Media
IDEA 8 - Identify The ‘Amplifiers’
Innovation

• Amplifiers are heavy Twitter users on the go

who like to ret...
Social Media
IDEA 9 - Ask For Retweets
Innovation

• Tweets have a 12 times higher chance of

being retweeted if 

you ask...
Social Media
IDEA 10 - Include Links In Your Tweets
Innovation

• Tweets that include links are 86% more

likely to be ret...
Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Educatio...
MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Le...



10 Hot Twitter Ideas 

to Engage New Followers
Mark Johnson FAIA | CKD | AIBD
Copyright ©	
  2013 Mark Robert Johnson F...
Upcoming SlideShare
Loading in …5
×

10 Hot Twitter Ideas to Engage New Followers

1,646 views

Published on

The social media landscape keeps changing. What will grow your brand and influence?
Engagement = mobile + hashtags + links! Here are 10 hot ideas based on recent research findings. After this presentation, see the full blog post by Belle Beth Cooper:
http://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers. 
Follow her on Twitter at @bellebethcooper.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,646
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

10 Hot Twitter Ideas to Engage New Followers

  1. 1. 
 10 Hot Twitter Ideas 
 to Engage New Followers Mark Johnson FAIA | CKD | AIBD Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  2. 2. The Social Media Landscape keeps changing What will grow your brand and influence? Engagement = mobile + hashtags + links Here are 10 hot ideas based on recent findings After this presentation, See the full blog post by Belle Beth Cooper:
 http://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
 Follow her at Twitter: @bellebethcooper Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  3. 3. Social Media IDEA 1 - Weekends Matter Innovation • Twitter engagement 
 for brands is 17% 
 higher on weekends • Yet only 19% of 
 brands tweet on 
 weekends Research finding by social media scientist, Dan Zarrella Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  4. 4. Social Media IDEA 2 - Pictures Are Engaging Innovation • Tweets with image 
 links get 2 times the 
 engagement rate of 
 those without • Think of Facebook 
 and Instragram Cats are notoriously popular for social media sharing. Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  5. 5. Social Media IDEA 3 - Shorten Your Tweets Innovation • Tweets with less than 100 characters get 17% 
 more engagement • For tweets with links, 
 120-130 characters 
 is the sweet spot Research finding by social media scientist, Dan Zarrella Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  6. 6. Social Media IDEA 4 - Boomers Are On Board Innovation • Twitter’s fastest 
 growing demographic 
 is 55–64 year-olds • Design your tweets 
 to target relevant
 demographic profiles Actor, Richard Gere Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  7. 7. Social Media IDEA 5 - Use Hashtags To Engage Innovation • Tweets that include hashtags get 2 times 
 more engagement • 1 or 2 hashtags will 
 get 21% more 
 engagement than 
 3 or more Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  8. 8. Social Media IDEA 6 - Mobile Devices Help Brands Innovation • 66% of user-generated 
 tweets that mention 
 brands come from 
 mobile users • Use links to mobile- 
 friendly websites Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  9. 9. Social Media IDEA 7 - Optimize Commuting Time Innovation • Twitter users who mostly use 
 a mobile device are 
 181% more likely 
 to be on Twitter 
 during their commute Research finding by social media scientist, Dan Zarrella Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  10. 10. Social Media IDEA 8 - Identify The ‘Amplifiers’ Innovation • Amplifiers are heavy Twitter users on the go
 who like to retweet • Amplifiers are 122% 
 more likely to send 
 direct messages too Data from Twitter and Compete Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  11. 11. Social Media IDEA 9 - Ask For Retweets Innovation • Tweets have a 12 times higher chance of
 being retweeted if 
 you ask for it • And a 23 times higher 
 chance if you spell 
 out “retweet” Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  12. 12. Social Media IDEA 10 - Include Links In Your Tweets Innovation • Tweets that include links are 86% more
 likely to be retweeted • Use Twitter shorteners
 to minimize the 
 number of characters 
 in your tweets Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  13. 13. Mark Johnson FAIA | CKD | AIBD • MARKITECT.me Consulting • Marketing and Communications • Social Media • Industry Education • Speaking Engagements • Design Services • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  14. 14. MARKITECT.me - Social Media Awards • Winner of Three Be2Awards - London Social Media Week • 2013 - Best B2B Education & Learning Project • 2012 - Best B2B PR/Marketing Campaign • 2012 - Best B2B Education & Learning Project B2B Social Media 
 Marketing in the Architecture Engineering
 Construction 
 Industry " • Named ‘Top 100 Design Tweeter’ by DesignCrave • 11,500+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  15. 15. 
 10 Hot Twitter Ideas 
 to Engage New Followers Mark Johnson FAIA | CKD | AIBD Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD

×