Marketing Case Study - Key Questions
1. What were the possible risks attached to using a new marketing
medium (social media) at a time when the company was also
launching a new product?
2. What combination of social media networks should Formica
3. How could Formica Group integrate its marketing campaign and
events by cross-promoting on multiple social media networks to
4. How might Formica Group reach out to the designer and builder
bloggers to leverage their inﬂuence?
2012 Mark Robert Johnson FAIA
Mark Johnson FAIA|AIBD|CKD