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Formica Group Marketing Case Study Social Media Marketing for the AEC Industry

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Formica Group

Marketing Case Study - Key Questions
1. What were the possible risks attached to using a new marketing
medium (social media) at a time when the company was also
launching a new product?
2. What combination of social media networks should Formica
Group use?
3. How could Formica Group integrate its marketing campaign and
events by cross-promoting on multiple social media networks to
optimize ROI?
4. How might Formica Group reach out to the designer and builder
bloggers to leverage their influence?
MARKITECT

Copyright ©
 2012 Mark Robert Johnson FAIA

Mark Johnson FAIA|AIBD|CKD

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