The Importance of Social MediaMark Hughs                                 1
Xcellimark Awards & Certifications:• “Leading Provider of Web Design for Eastern US” in       2007, 2008, 2009, 2010, & 20...
Xcellimark in the News:• Top 5 Digital Media Company in Central Florida (2010)• Top 10 Advertising Agency in Central Flori...
Xcellimark Credentials:• Circle Members of SEMPO, the leading search engine       marketing professionals organization in ...
Social Media Marketing                         5
6
Social Media• Fast growing online segment – game changer?• 60% of all Internet users now engaged• User engaged/controlled ...
Goal-Focused:          Goal                       StrategyGenerate New Customer       Increase the quantity andGrowth     ...
Fastest Growing Marketing Budgets                                    9
10
Social Media Impact• Search Engine Rankings• Establishing yourself as an Expert in your Industry• Developing and growing y...
Social Media Empowers You and        Your customers                                12
Advertisements vs. Reviews                             13
No More Marketing Silos?                           14
What impacts            Search Rankings?• Content – Relevancy & Frequency• Coding• Incoming links  o Quantity & Quality  o...
Social Media impacts           Search Rankings?• Content – Relevancy & Frequency• Coding• Incoming links  o Quantity & Qua...
17
18
Facebook “Like”      Vs.  Google “+1”                  19
20
So how do we best leverage      Social Media?                             21
Social Media Tactics for B2B Marketers                                    22
Content Marketing                    23
Emerging Importance of Online Communities                         24
Emerging Importance of Online Communities                         25
Top Tactics for Developing B2B      Marketing Content                                 26
Impact of Press Releases                           27
28
Biggest Content Marketing         Challenge                            29
Lack of Resources forEffective Management                         30
Benefits of Social Media• Improved credibility• More customer engagement• Increased search rankings• More leads• More sale...
Case Study:Accredited-Online-Colleges.com                                 32
Benefits of Social Media• Improved credibility• More customer engagement• Increased search rankings• More leads• More sale...
Questions?             34
Xcellimark Awards & Certifications:• “Leading Provider of Web Design for Eastern US” in       2007, 2008, 2009, 2010, & 20...
Xcellimark in the News:• Top 5 Digital Media Company in Central Florida (2010)• Top 10 Advertising Agency in Central Flori...
Xcellimark Credentials:• Circle Members of SEMPO, the leading search engine       marketing professionals organization in ...
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The Importance Of Social Media

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Social Media is playing a bigger role in SEO and one\'s online marketing strategy. But how best can the social media platforms be leveraged to help grow your business online?

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The Importance Of Social Media

  1. 1. The Importance of Social MediaMark Hughs 1
  2. 2. Xcellimark Awards & Certifications:• “Leading Provider of Web Design for Eastern US” in 2007, 2008, 2009, 2010, & 2011• “Best in Search for Link Building by TopSEOs in Dec 2010 and Jan, Feb, Mar, Apr, & May 2011• Advanced certification in Google AdWords as a Qualified Google Advertising Company 2
  3. 3. Xcellimark in the News:• Top 5 Digital Media Company in Central Florida (2010)• Top 10 Advertising Agency in Central Florida (2010)• OBJ’s Golden 100: Ultimate Newcomers (2010)• Featured on “Today in America” hosted by Terry Bradshaw• Top 10 Web Design Companies in Southern US (2007-2008) 3
  4. 4. Xcellimark Credentials:• Circle Members of SEMPO, the leading search engine marketing professionals organization in North America.• Longtime members of SeoPros, a leading national SEO consultants directory with stringent criteria for entry.• Members in good standing with the Better Business Bureau’s Reliability Program. 4
  5. 5. Social Media Marketing 5
  6. 6. 6
  7. 7. Social Media• Fast growing online segment – game changer?• 60% of all Internet users now engaged• User engaged/controlled - businesses participateWhat is it?• Website tools such as Blogs, Forums, Polls, Surveys• Platforms and Communities such as: o Facebook o Twitter o LinkedIn o YouTube o Flickr o Wikipedia 7
  8. 8. Goal-Focused: Goal StrategyGenerate New Customer Increase the quantity andGrowth quality of qualified leads.Improve Close Rate of Frequent and targetedQualified Prospects communications.Establish FBC Mortgage as Improve the company’s onlinethe Industry Experts branding, image and publishing capability. 8
  9. 9. Fastest Growing Marketing Budgets 9
  10. 10. 10
  11. 11. Social Media Impact• Search Engine Rankings• Establishing yourself as an Expert in your Industry• Developing and growing your online community• Demonstrating leading edge Customer Service 11
  12. 12. Social Media Empowers You and Your customers 12
  13. 13. Advertisements vs. Reviews 13
  14. 14. No More Marketing Silos? 14
  15. 15. What impacts Search Rankings?• Content – Relevancy & Frequency• Coding• Incoming links o Quantity & Quality o Social Media• Site Map & Internal Link Structure• Page loading time – site speed 15
  16. 16. Social Media impacts Search Rankings?• Content – Relevancy & Frequency• Coding• Incoming links o Quantity & Quality o Social Media• Site Map & Internal Link Structure• Page loading time – site speed 16
  17. 17. 17
  18. 18. 18
  19. 19. Facebook “Like” Vs. Google “+1” 19
  20. 20. 20
  21. 21. So how do we best leverage Social Media? 21
  22. 22. Social Media Tactics for B2B Marketers 22
  23. 23. Content Marketing 23
  24. 24. Emerging Importance of Online Communities 24
  25. 25. Emerging Importance of Online Communities 25
  26. 26. Top Tactics for Developing B2B Marketing Content 26
  27. 27. Impact of Press Releases 27
  28. 28. 28
  29. 29. Biggest Content Marketing Challenge 29
  30. 30. Lack of Resources forEffective Management 30
  31. 31. Benefits of Social Media• Improved credibility• More customer engagement• Increased search rankings• More leads• More sales $$$ 31
  32. 32. Case Study:Accredited-Online-Colleges.com 32
  33. 33. Benefits of Social Media• Improved credibility• More customer engagement• Increased search rankings• More leads• More sales $$$ 33
  34. 34. Questions? 34
  35. 35. Xcellimark Awards & Certifications:• “Leading Provider of Web Design for Eastern US” in 2007, 2008, 2009, 2010, & 2011• “Best in Search for Link Building by TopSEOs in Dec 2010 and Jan, Feb, Mar, Apr, & May 2011• Advanced certification in Google AdWords as a Qualified Google Advertising Company 35
  36. 36. Xcellimark in the News:• Top 5 Digital Media Company in Central Florida (2010)• Top 10 Advertising Agency in Central Florida (2010)• OBJ’s Golden 100: Ultimate Newcomers (2010)• Featured on “Today in America” hosted by Terry Bradshaw• Top 10 Web Design Companies in Southern US (2007-2008) 36
  37. 37. Xcellimark Credentials:• Circle Members of SEMPO, the leading search engine marketing professionals organization in North America.• Longtime members of SeoPros, a leading national SEO consultants directory with stringent criteria for entry.• Members in good standing with the Better Business Bureau’s Reliability Program. 37

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