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Conversion Optimization(How to convert more customersfrom your site traffic)                       Mark Hughs             ...
Key Success Factors      in Online Marketing:• Professional Web Design• Search Marketing• Social Media• Content Marketing ...
Key Success Factors      in Online Marketing:• Professional Web Design• Search Marketing• Social Media• Content Marketing ...
Sales Funnel               4
Sales Funnel         Most Internet         Marketers just         focus on site            traffic                        ...
Sales FunnelCONVERSION RATE   Other metrics to                     consider CLOSURE RATE                                  ...
Sales FunnelCONVERSION RATE                    Let’s start with                    increasing the                   site’s...
Elements that Make Up a        Buying Decision:  Customer Value Proposition               DeterminabilityPrice            ...
Elements that Make Up a    Buying Decision:   • Price   • Product Quality   • Service Quality   • Image                   ...
What’s Your Online Image         Say About You?          Your Website   =             Your ImageLook Cheap               =...
7-Second Rule                11
Conversion OptimizationC = 4M + 3V +2(I-F) –2A Conversion•C=           • I = Incentive• M = Motivation          • F = Fric...
13
Grand Baymen               14
Grand Baymen               15
Grand Baymen +84% increasein conversion rate                     16
17
Gran Pacifica                18
Gran Pacifica                19
Gran Pacifica +439% increasein conversion rate                     20
21
Schakolad Chocolates                       22
Schakolad Chocolates                       23
Schakolad Chocolates  +158% increase   in CTR to the   Shopping Cart                       24
25
MyVacationExperts.com                        26
MyVacationExperts.com                        27
Landing Page Optimization                            29
Thank you for your time.                           30
Any Questions?                 31
Xcellimark Awards & Certifications:• “Leading Provider of Web Design for Eastern US” in       2007, 2008, 2009, 2010, & 20...
Xcellimark in the News:• Top 5 Digital Media Company in Central Florida (2010)• Top 10 Advertising Agency in Central Flori...
Xcellimark Credentials:• Circle Members of SEMPO, the leading search engine       marketing professionals organization in ...
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Conversion Optimzation Case Studies

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Convert more site visitors into revenue-generating customers or highly qualified leads. These case studies demonstrate the business impact of highly optimized online copy and design has on a business.

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Conversion Optimzation Case Studies

  1. 1. Conversion Optimization(How to convert more customersfrom your site traffic) Mark Hughs 1
  2. 2. Key Success Factors in Online Marketing:• Professional Web Design• Search Marketing• Social Media• Content Marketing 2
  3. 3. Key Success Factors in Online Marketing:• Professional Web Design• Search Marketing• Social Media• Content Marketing 3
  4. 4. Sales Funnel 4
  5. 5. Sales Funnel Most Internet Marketers just focus on site traffic 5
  6. 6. Sales FunnelCONVERSION RATE Other metrics to consider CLOSURE RATE 6
  7. 7. Sales FunnelCONVERSION RATE Let’s start with increasing the site’s conversion rate CLOSURE RATE 7
  8. 8. Elements that Make Up a Buying Decision: Customer Value Proposition DeterminabilityPrice EasyProduct Quality DifficultService Quality DifficultImage Easy and Determines Product and Service Quality 8
  9. 9. Elements that Make Up a Buying Decision: • Price • Product Quality • Service Quality • Image 9
  10. 10. What’s Your Online Image Say About You? Your Website = Your ImageLook Cheap = Cheap Product QualityDifficult to Navigate = Difficult to Work WithLack of Information = Lack of Knowledge or Customer Service 10
  11. 11. 7-Second Rule 11
  12. 12. Conversion OptimizationC = 4M + 3V +2(I-F) –2A Conversion•C= • I = Incentive• M = Motivation • F = Friction• V = Value Proposition • A = Anxiety 12
  13. 13. 13
  14. 14. Grand Baymen 14
  15. 15. Grand Baymen 15
  16. 16. Grand Baymen +84% increasein conversion rate 16
  17. 17. 17
  18. 18. Gran Pacifica 18
  19. 19. Gran Pacifica 19
  20. 20. Gran Pacifica +439% increasein conversion rate 20
  21. 21. 21
  22. 22. Schakolad Chocolates 22
  23. 23. Schakolad Chocolates 23
  24. 24. Schakolad Chocolates +158% increase in CTR to the Shopping Cart 24
  25. 25. 25
  26. 26. MyVacationExperts.com 26
  27. 27. MyVacationExperts.com 27
  28. 28. Landing Page Optimization 29
  29. 29. Thank you for your time. 30
  30. 30. Any Questions? 31
  31. 31. Xcellimark Awards & Certifications:• “Leading Provider of Web Design for Eastern US” in 2007, 2008, 2009, 2010, & 2011• “Best in Search for Link Building by TopSEOs in Dec 2010 – Sept 2011.• Advanced certification in Google AdWords as a Qualified Google Advertising Company 32
  32. 32. Xcellimark in the News:• Top 5 Digital Media Company in Central Florida (2010)• Top 10 Advertising Agency in Central Florida (2010)• OBJ’s Golden 100: Ultimate Newcomers (2010)• Featured on “Today in America” hosted by Terry Bradshaw• Top 10 Web Design Companies in Southern US (2007-2011) 33
  33. 33. Xcellimark Credentials:• Circle Members of SEMPO, the leading search engine marketing professionals organization in North America.• Longtime members of SeoPros, a leading national SEO consultants directory with stringent criteria for entry.• Members in good standing with the Better Business Bureau’s Reliability Program. 34

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