Headquarters U.S. Air ForceIntegrity - Service - Excellence                       AFPIMS                 & Convergence    ...
Overview What is AFPIMS Why use it Media Convergence Summary        Integrity - Service - Excellence         2
What is AFPIMS?AirForcePublicInformationManagementSystem      Integrity - Service - Excellence   3
What is AFPIMS?Integrity - Service - Excellence   4
What is AFPIMS?AFPIMS – Non-technical (cut andpaste) solutionlinks content of240+ AF sites         Integrity - Service - E...
Why use AFPIMS Standardized branding Standardized content approval Consolidated and centrally hosted server Eliminates...
Media Convergence   Communications Theory:    Technologies blend to the point    that old communications    devices are r...
Media Convergence                          Convergence is                           NOT about being                      ...
Media ConvergenceIntegrity - Service - Excellence   9
Media Convergence          Operations           Find, Fix, Track, Target, Engage, Assess          Public Affairs        ...
Convergence — CurrentIntegrity - Service - Excellence   11
Convergence — CurrentIntegrity - Service - Excellence   12
Convergence — Future              • Fast Facts              • Infographics              • Checklists              • Diagra...
Convergence — FutureIntegrity - Service - Excellence   14
Convergence — How   Planning=coordinated use of comms “weapons systems”       Web, print, video, radio, F2F, e-mail, pap...
Convergence — How   Training   Best Practices   Suggestions   Communication …           Integrity - Service - Excellen...
Media Convergence“When one story is published atthe same time on multipleplatforms, the story has farmore reach and impact...
Summary AFPIMS     Smarter     Better     Cheaper     Facilitates … Convergence     Traditional skill sets     Non...
Questions?             SAF/PA       E     EARCHIVPOLICIntegrity - Service - Excellence       19
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AFPIMS final

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AFPIMS final

  1. 1. Headquarters U.S. Air ForceIntegrity - Service - Excellence AFPIMS & Convergence Presented by: MSgt Mark Haviland, ACC/PA 1
  2. 2. Overview What is AFPIMS Why use it Media Convergence Summary Integrity - Service - Excellence 2
  3. 3. What is AFPIMS?AirForcePublicInformationManagementSystem Integrity - Service - Excellence 3
  4. 4. What is AFPIMS?Integrity - Service - Excellence 4
  5. 5. What is AFPIMS?AFPIMS – Non-technical (cut andpaste) solutionlinks content of240+ AF sites Integrity - Service - Excellence 5
  6. 6. Why use AFPIMS Standardized branding Standardized content approval Consolidated and centrally hosted server Eliminates need for Web development expertise Expedites the flow of information Required by AFI 35-101 (few exceptions) Facilitates media convergence! Integrity - Service - Excellence 6
  7. 7. Media Convergence Communications Theory: Technologies blend to the point that old communications devices are replaced by a single communications medium/ device. Business Convergence: Media organizations venture into nontraditional areas and cross- produce/promote products Execution: Media convergence really refers to the merging of capabilities of each individual medium. Integrity - Service - Excellence 7
  8. 8. Media Convergence  Convergence is NOT about being an expert in everything  Convergence IS about the way we THINKIntegrity - Service - Excellence 8
  9. 9. Media ConvergenceIntegrity - Service - Excellence 9
  10. 10. Media Convergence  Operations Find, Fix, Track, Target, Engage, Assess  Public Affairs  FIND  Identify communication need, desired effect  FIX  Identify audiences, messages  TRACK  Adjust messages/audiences as more info becomes available  TARGET  Identify appropriate weapon system(s) (media formats)  ENGAGE  With single/multiple formats to achieve desired effect  ASSESS  Fight for feedback, measure effectIntegrity - Service - Excellence 10
  11. 11. Convergence — CurrentIntegrity - Service - Excellence 11
  12. 12. Convergence — CurrentIntegrity - Service - Excellence 12
  13. 13. Convergence — Future • Fast Facts • Infographics • Checklists • Diagrams • Polls • Quizzes • Surveys/Polls • Charts/Graphs • ListsIntegrity - Service - Excellence 13
  14. 14. Convergence — FutureIntegrity - Service - Excellence 14
  15. 15. Convergence — How Planning=coordinated use of comms “weapons systems”  Web, print, video, radio, F2F, e-mail, papers, civilian media, etc. Eliminate “tribal representative” mentality  Integrated planning & execution  Right of “refusal”  Conduct cross-platform training Establish shared standards of quality Coordinate production cycles Eliminate internal-external disconnect  All communications have potential to reach all audiences Exploit strengths/minimize weaknesses Integrity - Service - Excellence 15
  16. 16. Convergence — How Training Best Practices Suggestions Communication … Integrity - Service - Excellence 16
  17. 17. Media Convergence“When one story is published atthe same time on multipleplatforms, the story has farmore reach and impact thanthat of other stories.” — Forrest Carr Director of the Tampa News Center Integrity - Service - Excellence 17
  18. 18. Summary AFPIMS  Smarter  Better  Cheaper  Facilitates … Convergence  Traditional skill sets  Non-traditional execution Integrity - Service - Excellence 18
  19. 19. Questions? SAF/PA E EARCHIVPOLICIntegrity - Service - Excellence 19

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