#CarefulNow Campaign

Editor's Notes

1. The brief we received was built on the premise that despite our data rights, data privacy is becoming an increasingly redundant concept in the world today. Lack of information and education was cited as a major driver of the issue and according to the brief people did not fully seem to understand the depth of intrusion occurring in the digital world and beyond
2. Our task was to develop a marketing communications campaign to address the issue of online privacy The ultimate is that: Irish people become more informed of the issue of online privacy and begin to make conscious choices about the sharing of personal information online.
3. Remove media vest logo
4. 57% of people in ireland have at least one facebook account 40% of 18 – 26 years olds couldnt live without the internet
5. 2 statswill apear after each other 87% of 18-26 yr olds concider friends to be more important than family 72% believe its important its important to protect their online self but 69% still don’t know where to get information
6. 86% of people don’t read t&c’s and priv pols
7. Our demographic
8. Separte these
9. Prop goes here
10. Circles here key words.
11. Icons visuals
12. (Image) Goal for media- Multi media Raise awareness Change behaviour Interact with consumer
13. Strategic media campaign Above teh line Below the line mixed media
14. Heading print Logo hotpress, metro, totally dublin. 3,000,000
15. Stations Spin Txfm 98fm Today fm 77% listen daily
16. Digital: 6 million at bottom Joe. Twitter Facebook Her The journal College times. Ad2 one logo
17. 6 sheets Supersides Luas.
18. Nighclub shot
19. Drunk girl #careful now 50% Facebook has just made your videos available to thrid parties. #sketch #carefulnow
20. Consumer jouney image
21. 86 to 75
22. Bigger or paws