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The ReBin case @ HEC Paris

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Sylvain Massot, Vice President of the ReBin Foundation, presenting the ReBin case at HEC Paris on March 8th, 2018.

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The ReBin case @ HEC Paris

  1. 1. Fondation ReBin Sylvain Massot, VP and co-founder March 8th, 2018 The « ReBin » case
  2. 2. BACKGROUND BACKGROUND • HEC (1982-1985) • International Banking - London (1987-2007) • Private Banking - Geneva (2007-2015) • Impact Investing (since 2015) 08/03/2018 HEC PARIS SLIDE 2
  3. 3. WHY THE SWITCH? • Already exposed to sustainable investment • Fast expansion of demand for sustainable investment especially with Millennials • My conviction that any response to the social and environmental challenges must involve the private sector 08/03/2018 HEC PARIS SLIDE 3 TRANSITION
  4. 4. On September 25, 2015, 193 world leaders committed to 17 global goals to achieve three major accomplishments over the next 15 years: Ø Ending extreme poverty Ø Fight against inequality and injustice Ø Addressing climate change A cost of USD 4'000 billion / year > US budget in 2016 THE GOALS 08/03/2018 HEC PARIS SLIDE 4
  5. 5. MY FOCUS ON IMPACT 08/03/2018 HEC PARIS SLIDE 5 IMPACT MATTERS
  6. 6. OUR MISSION Ø To address the waste issue in developing countries Ø To turn this waste into valuable products and services for local populations Ø To develop a financially self-sustainable business model REBIN IN BRIEF 08/03/2018 HEC PARIS SLIDE 6
  7. 7. THE GENESIS • Meeting Thai entrepreneur - new waste paradigm • Met co-founder who had extensively researched waste topic for 2 years in Benin, Ghana and Togo • Decision to adapt and replicate model in West Africa • Setting up of Swiss Foundation in November 2016 REBIN IN BRIEF 08/03/2018 HEC PARIS SLIDE 7
  8. 8. • Testing the concept through a pilot project in Toffo, Benin • Focusing on organic waste collection in a rural area • Turning waste into valuable products like biogas and organic fertilisers THE PROJECT IN A NUTSHELL 08/03/2018 HEC PARIS SLIDE 8
  9. 9. WHAT IT LOOKS LIKE 08/03/2018 HEC PARIS SLIDE 9
  10. 10. THE PRODUCTS Other activities include fish farming, water purification, solar energy and crops to address malnutrition 08/03/2018 HEC PARIS SLIDE 10
  11. 11. BIOGAS : A LOCAL SOLUTION An innovative solution for home cooking! 08/03/2018 HEC PARIS SLIDE 11
  12. 12. 100 households paid for bringing their waste 312 tons of waste that will not end up in Nature A Marketplace decontaminated 328 tons of CO2 reduction 164’000 kilos of wood saved 60 families with access to ecological cooking fuel Water collected enriched by fish farming activities 20 jobs created 416 tons of organic fertilizer instead of chemical OUR TARGETS : IMPACT FIRST 08/03/2018 HEC PARIS SLIDE 12
  13. 13. We run operations on the ground as a for-profit social enterprise and intend to break-even locally after 12-18 months Why that matters to us: Ø Our project does not rely on donations to survive Ø Potential profits can be reinvested locally to amplify our impact Ø Our sustainable model can be replicated elsewhere A SELF-SUSTAINABLE PROJECT 08/03/2018 HEC PARIS SLIDE 13
  14. 14. • We sell products that address local problems after extensive testing with population • We sell these products at a fair price • We are relying on local entrepreneurs/solutions (maximum impact, cost optimization) • We only recruit local workers (no expat) who we pay fair wages • We maximize the use of our site (fish farming, sustainable agriculture) P&L Toffo 2017 2018 2019 2020 2021 Biogaz 0 4122 7211 7211 7211 Fertilizers 0 7483 16015 16566 18308 Others 0 0 0 0 0 Revenues 0 11605 23226 23776 25518 Cost of goods sold 0 (696) (2090) (2853) (3062) Labour costs 0 (7601) (10393) (10582) (10771) Training and missions 0 (967) (1055) (1055) (1055) Other costs (130) (4725) (5788) (5788) (5788) Profit/(loss) (130) (2384) 3900 3498 4843 THE FINANCIAL MODEL IN A NUTSHELL 08/03/2018 HEC PARIS SLIDE 14
  15. 15. • Total cost of the project: • CHF 220’000 (USD 250’000) • Funding covers: • Building of site and equipment • Operational costs on the ground in the first year • Costs of the foundation until the end of 2018 Foundation CH Operating costs Missions 2017- 18 Solar Water Biogas/fertilizers Site BUDGET 2017-18 THE COST OF THE PROJECT 08/03/2018 HEC PARIS SLIDE 15
  16. 16. Project financed by donations: • Family and friends first • Fellow foundations next • Public subventions finally SOURCE OF FUNDING 08/03/2018 HEC PARIS SLIDE 16
  17. 17. • Financial partners bring their reputation and credibility • Technical partners (6) bring us expertise on the ground • We share information on a regular basis with NGOs, universities, foreign services (12 partners so far) 08/03/2018 HEC PARIS SLIDE 17 PARTNERSHIP : BEYOND FINANCIAL
  18. 18. 1. High impact / low return projects difficult without philanthropy/aid 2. Better work from the base than top-down 3. Local populations are keen to cooperate if they are empowered 4. Be flexible and innovative 5. Rely on local entrepreneurs 6. Remain directly involved 7. Provide solutions suited to local needs 8. Cooperate with many organizations already on the ground 08/03/2018 HEC PARIS SLIDE 18 LESSONS LEARNED SO FAR
  19. 19. Shortterm Donations to kick-start the project but the project is run as a small-scale for profit social enterprise Longerterm Large-scale expansion requires involvement of for-profit sector but the Foundation remains involved to make sure future ventures do not deviate from its mission 08/03/2018 HEC PARIS SLIDE 19 CONCLUSION FROM DONATIONS TO INVESTMENT
  20. 20. THANK YOU! WWW.REBIN.ORG 08/03/2018 Follow us

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