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Mark Choey of Climb Labs Presenting at Inman 2017


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Presentation at Chime's Learning Labs at Inman 2017 San Francisco. Discussion of how Climb Real Estate uses Technology to Attract the best talent to Climb! Talk about Climb Labs and what are some featured projects in innovation including AI, Data Analysis, Insights, latest tech in Messaging, and more!

Published in: Real Estate
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Mark Choey of Climb Labs Presenting at Inman 2017

  1. 1. Top Technology Trends to Attract the Best Talent to your Brokerage
  2. 2. Mark Choey Cofounder Master’s Degree in Electrical and Computer Engineering (specialization in AI) Licensed in 2005, became One of Top Condo Agents in San Francisco
  3. 3. “If you don’t know your past, you won’t know your future”
  4. 4. 2006 “Virtual” Floor Time a brief history of CLIMB 2009 2007 Started “SF New Developments” Blog Moved email, contacts, files to “the cloud” 2008 Early Adopters of Social Media to promote real estate
  5. 5. 2010 we opened a “tech coworking office space” with no assigned desks nor landline phones we went “indie”
  6. 6. 2010 We ended 2010 Ranked 14th in Sales in San Francisco $88M in Volume and 18 agents #14th in SF inspired by the “Food Truck” craze Airstream Mobile Office 2011 Our TC’s Desk Paperles s (Really)
  7. 7. 2012 We ended 2012 in the top 10 of Brokerages in San Francisco $327M in Volume and 47 agents #10th in SF it was a flop launched “explore” data visualization + search 2013
  8. 8. Top 25 in Bay Area $650M in Volume 72 agents #7th in SF great exposure - the show wasn’t National TV 2015 Early Adopter of RealScou t + 2014 Climb 1st to Pilot Matterport
  9. 9. 2016 We were being recognized for being tech-savvy and innovative Awards Flowed In Real Trends 500 #242 Largest Brokerage in the US Top 250 in US $1B in Volume 110 agents
  10. 10. 2016 perfect partner for us NRT (Realogy) Acquires CLIMB Today San Jose, Menlo Park, Downtown FIDI, Oakland, Walnut Creek and now at 225 agents and growing! CLIMB Expands in Bay Area 2017
  11. 11. Companies will seek you out for feedback and as early adopters More Cool Stuff If you don’t get the word out, it’s a wasted opportunity Tell the World How Cool You Are “Build it and they will come” Grow! Create and Adopt Things People Will LOVE Do Cool Stuff Create an INNOVATION Infrastructure 04 03 02 01 04 (they=agents, customers, vendors)
  12. 12. CLIMB LABS Currently Trialing 50 Products + Ideas Successfully Launched over 25
  13. 13. AI Messaging INSIGHT Visualization
  14. 14. AI
  15. 15. Google Photos Face Detection
  16. 16. Room Detection
  17. 17. AI Contract Reading JPMorgan used machine learning to review and interpret commercial loan agreements. The document is able to scan over documents in seconds and is less error prone than human beings.
  18. 18. Messaging chatbots! AI Software designed to have one-on-one conversations with users
  19. 19. The Holmes Bot Tax Record Lookup Bot ● Facebook Messenger Bot ● Uses a Natural Language Library for Real Estate created by Structurely ● Search ANY Address or Owner in the US ● Open Facebook Messenger ● Search for “Holmes”
  20. 20. The Holmes Bot Tax Record Lookup Bot ● Open Facebook Messenger ● Search for “Holmes”
  21. 21. AI insight
  22. 22. insight 1. the ability to understand people and situations in a very clear way.
  23. 23.
  24. 24. Send Disclosure Packages Out Track Who’s Reading Them! Gives Agents Insight into Prospective Buyers
  25. 25. See How Many Views Track How Much They Have Reviewed See Exactly What Documents Interest Them
  26. 26. Buyer Collaboration and Intelligence
  27. 27. Sales Engagement Software
  28. 28. Problem: Email is Out of Control
  29. 29. Your email inbox is a to-do list created by other people Chris Dixon - Venture Capitalist
  30. 30. Designed to Foster More Efficient Conversations Between Colleagues Keeps Your Email Inboxes clear of “Office Chatter” Focus on Incoming Business work messaging
  31. 31. messaging is faster than email more conversational in nature LESS FORMAL the interface only allows for short messages SUCCINCT messages are received on a different “channel” and not buried in your INBOX KEEPS CLEAR OF THE INBOX
  32. 32. ● Conversations Organized into Channels ● Conversations are Open and Transparent (Good for Culture Building) ● Use to Foster Sharing: Pre/Off-Market Listings, Buyer Needs, Service Providers ● We use BOTS to Welcome New Agents, Auto Remind Agents of License Expirations, Celebrate Birthdays ● We are Building BOTS to AUTOMATE Open House Staffing, Onboarding, Training
  33. 33. ● Text Entire Office At Once ● Reach Agents Immediately GROUP Announcements ● Staff Can Do it from their Computers ● Don’t have to use their personal phones ● Text is more immediate than email Text Message Agents/Clients textline: business text messaging
  34. 34. visualization (of property) drone shot - early 2014
  35. 35. video tours 3D AR 3D scanning 360 panorama drone photo/video virtual AR-staging VR live open house moment drone
  36. 36. Virtual Staging digitally superimpose furniture, less expensive, faster, great in certain situations
  37. 37. VR
  38. 38. Google Earth VR
  39. 39. thank you @mchoey