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Mark Simon Burk
Twitter: @BRANDnv
SVA Course:
(How to Do) Killer WorkDigging for the Bone
© 2017 Mark Simon Burk
Digging for the Bone
© 2017 Mark Simon Burk
great ideasin advertising?
what’s it like
coming up with...
Digging for the Bone
© 2017 Mark Simon Burk
great ideaswhen problem-solving?
in advertising?
what’s it like
coming up with...
great ideas
what’s it like
coming up with...
when brain-storming
new approaches?
when problem-solving?
in advertising?
Dig...
great question!
Digging for the Bone
© 2017 Mark Simon Burk
creativity is not a magical thing
that just happens.
great question!
Digging for the Bone
© 2017 Mark Simon Burk
Here’s my
analogy
Digging for the Bone
© 2017 Mark Simon Burk
dog
you’re a
It’s like
Digging for the Bone
© 2017 Mark Simon Burk
(but more like a human dog)
dog
you’re a
It’s like
Digging for the Bone
© 2017 Mark Simon Burk
cartoon.
You know,
Like that one in the
RUH?!Digging for the Bone
© 2017 Mark Simon Burk
notOnly that one
because I
couldn’t get
the rights.
Digging for the Bone
© 2017 Mark Simon Burk
And you’re digging
for bones in the
yard
Digging for the Bone
© 2017 Mark Simon Burk
are
ideas
=
bones
Only the
Digging for the Bone
© 2017 Mark Simon Burk
Digging for the Bone
© 2017 Mark Simon Burk
And the yard you’re digging in...
central
park!
Is the size of
Digging for the Bone
© 2017 Mark Simon Burk
NO IDEA
And, you have
Where in this yard the bones are buried.
?
Digging for the Bone
© 2017 Mark Simon Burk
NO IDEA
Not only that, you have
Digging for the Bone
© 2017 Mark Simon Burk
How deep the bones are buried.
Some are
tucked just a
below
few
feet Digging for the Bone
© 2017 Mark Simon Burk
And some bones are
20 feet
underground
deepDigging for the Bone
© 2017 Mark Simon Burk
And if you want one of those bones,
there’s only
one thing to do...
Digging for the Bone
© 2017 Mark Simon Burk
And if you want one of those bones,
iggin
Digging for the Bone
© 2017
Mark Simon Burk
there’s only
one thing to do...
anywhere
iggin
Digging for the Bone
© 2017
Mark Simon Burk
place shovel in ground
doesn’t matter
Digging for the Bone
© 2017 Mark Simon Burk
dig
dig
So you
and you
Digging for the Bone
© 2017 Mark Simon Burk
And for a while…No bones.
Digging for the Bone
© 2017 Mark Simon Burk
And for a while…No bones.
But you
give up.don’tDigging for the Bone
© 2017 Mark Simon Burk
You plant your shovel into the ground
in as many different places as possible.
Digging for the Bone
© 2017 Mark Simon Burk
Until...
You plant your shovel into the ground
in as many different places as possible.
Digging for the Bone
© 2017 Mark S...
Digging for the Bone
© 2017 Mark Simon Burk
You find
your first
Digging for the Bone
© 2017 Mark Simon Burk
bone
You’re excited!
It’s your first
Digging for the Bone
© 2017 Mark Simon Burk
bone
You’re excited!
It’s your first
You pull it from the ground.
But as you hold
it up for all to see...
Digging for the ...
It crumbles to dust
right in your hand.
Digging for the Bone
© 2017 Mark Simon Burk
Why?
The truth is, 99% of the first
ideas you’ll come up with
are garbage
Digging for the Bone
© 2017 Mark Simon Burk
Digging for the Bone
© 2014 Mark Simon Burk
You gotta dig past all
those run-of-the-mill
ideas, obvious analogies
and awfu...
That’s how you
get to something
Digging for the Bone
© 2017 Mark Simon Burk
special
That’s how you
get to something
Digging for the Bone
© 2017 Mark Simon Burk
Well, you still
have no bone.
(bummer)
?!
Digging for the Bone
© 2017 Mark Simon Burk
So what do you do?
?! (bummer)
Digging for the Bone
© 2017 Mark Simon Burk
Well, you still
have no bone.
You pick up your shovel
and you keep on
digging
Digging for the Bone
© 2017 Mark Simon Burk
And all the while
you’re never sure whether
you should keep where you are,
or stop and go
dig somewhere
else for ideas.
di...
just 3
inches
below
Because maybe that huge
idea you’re searching for is
where you’re thinking
right now.
Digging for the ...
And it’s why you sometimes go back
to a hole you’d been digging before,
because now you have…
a hunch.
Digging for the Bon...
Almost as if you’d been
given a glimpse of some
x
x
x
secret hidden
bone map
Translation:You revisit an idea you’d dug up ...
Translation:You revisit an idea you’d dug up earlier,
because now you have a better understanding of the
problem or
Almost...
you found a new way
into the problem by
Could be because of
happy accident.
Digging for the Bone
© 2017 Mark Simon Burk
Could be because of
a conversation you overheard
on the subway
or a song lyric that hits you.
happy accident.
you found a ...
dig
digAnd so you
continue to
and
Digging for the Bone
© 2017 Mark Simon Burk
and then...
dig
digAnd so you
continue to
and
Digging for the Bone
© 2014 Mark Simon Burk
Digging for the Bone
© 2017 Mark...
You hit something!
Digging for the Bone
© 2017 Mark Simon Burk
You hit something!
A rock? No.
How many times
have you hit a rock
before that you
hoped was a bone?
Digging for the Bone
©...
No. This sounds
Digging for the Bone
© 2017 Mark Simon Burk
You dig around it,
and beholdit really is a bone!
Digging for the Bone
© 2017 Mark Simon Burk
And remembering how easily the first one crumbled,
You take it out gently and brush it off with your
bone
brushDigging for...
This one doesn’t crumble.
woohoo!
and
whaddaya
know!
Digging for the Bone
© 2017 Mark Simon Burk
Translation:
The idea that you had
at 2 in the morning...
illusion?
Digging for the Bone
© 2017 Mark Simon Burk
Still seems pretty
damn good at 7AM.
reality
Digging for the Bone
© 2017 Mark Simon Burk
and you tuck it
into your bone pouch.
And you’re very excited
about this bone
so you carefully wrap it up
in a linen cloth...
idea
person
But if you’re
a real
here’s what you
do next:
Digging for the Bone
© 2017 Mark Simon Burk
hove
You pick up your
and you get
back to your
digging
because now
you’re hungry
for more bones.
Digging for the Bone
© 20...
GOODat this bone-finding thing.
And after a
while, you start
getting pretty
Digging for the Bone
© 2017 Mark Simon Burk
Good enough, that
your bone bag
is filling up with all
kinds of bones.
In fact, you’re
getting so good at
it, that one day...
nwrayou that first real bone you found,
which you’d swaddled in linen...
Digging for the Bone
© 2017 Mark Simon Burk
Digging for the Bone
© 2017 Mark Simon Burk
And you can’t believe it!
HUH?!
HUH?!Turning it over in your hands,
you say to yourself...
Digging for the Bone
© 2017 Mark Simon Burk
And you can’t belie...
I thought this was a good idea?!
seriously?
Digging for the Bone
© 2017 Mark Simon Burk
what was
i thinking?!Digging for the Bone
© 2017 Mark Simon Burk
Because since that
You’ve found
first bone
much more insightful bones,
funnier bones,
more thoughtful bones.
Digging for t...
And then you do
something very
BOLD
Because since that
You’ve found
first bone
much more insightful bones,
funnier bones,
...
You let that bone roll
out of your hand and
to the ground
fall Digging for the Bone
© 2017 Mark Simon Burk
Digging for the Bone
© 2017 Mark Simon Burk
When it hits the earth it
s plin erstinto a hundred pieces.
Digging for the Bone
© 2017 Mark Simon Burk
There are others who see this happen.
And they can’t believe that you
They thought what you had was a pretty good idea!
dr...
socavalier!
Digging for the Bone
© 2017 Mark Simon Burk
But now you know better.
You know it
socavalier!
wasn’tsuch a great bone after all.
Digging for the Bone
© 2017 Mark Simon...
And so, you get back on
your feet, and you continue
digging through the
day
Digging for the Bone
© 2017 Mark Simon Burk
And into the
night
Digging for the Bone
© 2017 Mark Simon Burk
And through the
next day’s heat
day
Digging for the Bone
© 2017 Mark Simon Burk
night
Digging for the Bone
© 2017 Mark Simon Burk
Until one late night your
shovel hits something
that sounds different.
Digging for the Bone
© 2017 Mark Simon Burk
Not like a rock, but also not like the
other bones you’ve found.
WHAA?!Digging for the Bone
© 2017 Mark Simon Burk
You throw down your
And get down on your paws
and knees and dig around it.
shovel
Digging for the Bone
© 2017 Mark Simon B...
You’re
excitedas hell!
please!
xyge
Digging for the Bone
© 2017 Mark Simon Burk
You paw around it
and finally unearth it.
You take out your special bone
brush and after a few strokes,
Digging for the Bo...
you catch your first
glintDigging for the Bone
© 2017 Mark Simon Burk
it makes your
heart race!Digging for the Bone
© 2017 Mark Simon Burk
And as you lift it from
the ground, you think
This bone is...
this bone has
my lord!
weight
like I’ve never felt
in a bone...
GOLD.
solid
Digging for the Bone
© 2017 Mark Simon Burk
Digging for the Bone
© 2014 Mark Simon Burk
GOLD.
solid
Fully uncovered, this bone
reflects the moon so brightly that
the ...
Digging for the Bone
© 2014 Mark Simon Burk
GOLD.
solid
One by one, all the other
diggers stop and stare over at
the Golde...
Digging for the Bone
© 2017 Mark Simon Burk
They are awestruck by its brilliance
Digging for the Bone
© 2017 Mark Simon Burk
They are awestruck by its brilliance
and truth be told
jealousy
jealous?
uh,yeah!
Digging for the Bone
© 2017 Mark Simon Burk
each one seers with a small pang of
jealousy
YOU found it.because
jealous?
uh,yeah!
Digging for the Bone
© 2017 Mark Simon Burk
each one seers with a small pa...
jealousy
YOU found it.
not them.
because
And
jealous?
uh,yeah!
Digging for the Bone
© 2017 Mark Simon Burk
each one seers ...
Digging for the Bone
© 2017 Mark Simon Burk
And that’s what it takes
to dig up a Killer Idea.
And that’s what it takes
to dig up a Killer Idea.
It takes effort and
Digging for the Bone
© 2017 Mark Simon Burk
INSIGHTS
or the challenge you’re charged with solving.
into how people think and feel
about a product or service
to find t...
INSIGHTSAnd it takes a lot of poking around the
human behaviors that surround it.
Digging for the Bone
© 2017 Mark Simon B...
It also means paying close attention
to your own creative process, so you
can more efficiently
triggeryour own
thinking
Di...
(very important, especially
when under pressure!)
It also means paying close attention
to your own creative process, so yo...
Digging for the Bone
© 2017 Mark Simon Burk
Your ultimate job
is to unearth a
bagful of golden
bones — each one
presented in a
gorgeous case
called a campaign,
and al...
Digging for the Bone
© 2017 Mark Simon Burk
Digging for the Bone
© 2014 Mark Simon Burk
Digging for the Bone
© 2017 Mark Simon Burk
recap:So let’s
Digging for the Bone
© 2017 Mark Simon Burk
recap:
shovel
So let’s
Put your
in the ground in as many
different places as possible
right at the start!
Digging for the ...
Digging for the Bone
© 2017 Mark Simon Burk
Digging for the Bone
© 2017 Mark Simon Burk
The reward is well
WORTH IT
Digging for the Bone
© 2017 Mark Simon Burk
Lots more on making ideas at
makebrilliantideas.com
To reach me:
mark@makebrilliantideas.com
Mark Simon Burk teaches
‘Kill...
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Digging for the Bone - Make Brilliant Ideas

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How do you increase your likelihood of coming up with brilliant, creative ideas? What's the magic? "Digging for the Bone" reveals the most powerful way to jumpstart your thinking so you can unearth killer ideas. For advertising creatives or anyone charged with developing creative solutions. By Mark Simon Burk, New York's School of Visual Arts.

Published in: Education
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Digging for the Bone - Make Brilliant Ideas

  1. 1. Mark Simon Burk Twitter: @BRANDnv SVA Course: (How to Do) Killer WorkDigging for the Bone © 2017 Mark Simon Burk
  2. 2. Digging for the Bone © 2017 Mark Simon Burk great ideasin advertising? what’s it like coming up with...
  3. 3. Digging for the Bone © 2017 Mark Simon Burk great ideaswhen problem-solving? in advertising? what’s it like coming up with...
  4. 4. great ideas what’s it like coming up with... when brain-storming new approaches? when problem-solving? in advertising? Digging for the Bone © 2017 Mark Simon Burk
  5. 5. great question! Digging for the Bone © 2017 Mark Simon Burk
  6. 6. creativity is not a magical thing that just happens. great question! Digging for the Bone © 2017 Mark Simon Burk
  7. 7. Here’s my analogy Digging for the Bone © 2017 Mark Simon Burk
  8. 8. dog you’re a It’s like Digging for the Bone © 2017 Mark Simon Burk
  9. 9. (but more like a human dog) dog you’re a It’s like Digging for the Bone © 2017 Mark Simon Burk
  10. 10. cartoon. You know, Like that one in the RUH?!Digging for the Bone © 2017 Mark Simon Burk
  11. 11. notOnly that one because I couldn’t get the rights. Digging for the Bone © 2017 Mark Simon Burk
  12. 12. And you’re digging for bones in the yard Digging for the Bone © 2017 Mark Simon Burk
  13. 13. are ideas = bones Only the Digging for the Bone © 2017 Mark Simon Burk
  14. 14. Digging for the Bone © 2017 Mark Simon Burk And the yard you’re digging in...
  15. 15. central park! Is the size of Digging for the Bone © 2017 Mark Simon Burk
  16. 16. NO IDEA And, you have Where in this yard the bones are buried. ? Digging for the Bone © 2017 Mark Simon Burk
  17. 17. NO IDEA Not only that, you have Digging for the Bone © 2017 Mark Simon Burk How deep the bones are buried.
  18. 18. Some are tucked just a below few feet Digging for the Bone © 2017 Mark Simon Burk
  19. 19. And some bones are 20 feet underground deepDigging for the Bone © 2017 Mark Simon Burk
  20. 20. And if you want one of those bones, there’s only one thing to do... Digging for the Bone © 2017 Mark Simon Burk
  21. 21. And if you want one of those bones, iggin Digging for the Bone © 2017 Mark Simon Burk there’s only one thing to do...
  22. 22. anywhere iggin Digging for the Bone © 2017 Mark Simon Burk
  23. 23. place shovel in ground doesn’t matter Digging for the Bone © 2017 Mark Simon Burk
  24. 24. dig dig So you and you Digging for the Bone © 2017 Mark Simon Burk
  25. 25. And for a while…No bones. Digging for the Bone © 2017 Mark Simon Burk
  26. 26. And for a while…No bones. But you give up.don’tDigging for the Bone © 2017 Mark Simon Burk
  27. 27. You plant your shovel into the ground in as many different places as possible. Digging for the Bone © 2017 Mark Simon Burk
  28. 28. Until... You plant your shovel into the ground in as many different places as possible. Digging for the Bone © 2017 Mark Simon Burk
  29. 29. Digging for the Bone © 2017 Mark Simon Burk
  30. 30. You find your first Digging for the Bone © 2017 Mark Simon Burk
  31. 31. bone You’re excited! It’s your first Digging for the Bone © 2017 Mark Simon Burk
  32. 32. bone You’re excited! It’s your first You pull it from the ground. But as you hold it up for all to see... Digging for the Bone © 2017 Mark Simon Burk
  33. 33. It crumbles to dust right in your hand. Digging for the Bone © 2017 Mark Simon Burk
  34. 34. Why? The truth is, 99% of the first ideas you’ll come up with are garbage Digging for the Bone © 2017 Mark Simon Burk
  35. 35. Digging for the Bone © 2014 Mark Simon Burk You gotta dig past all those run-of-the-mill ideas, obvious analogies and awful puns. But that’s okay. Enjoy it! Digging for the Bone © 2017 Mark Simon Burk
  36. 36. That’s how you get to something Digging for the Bone © 2017 Mark Simon Burk
  37. 37. special That’s how you get to something Digging for the Bone © 2017 Mark Simon Burk
  38. 38. Well, you still have no bone. (bummer) ?! Digging for the Bone © 2017 Mark Simon Burk
  39. 39. So what do you do? ?! (bummer) Digging for the Bone © 2017 Mark Simon Burk Well, you still have no bone.
  40. 40. You pick up your shovel and you keep on digging Digging for the Bone © 2017 Mark Simon Burk
  41. 41. And all the while you’re never sure whether you should keep where you are, or stop and go dig somewhere else for ideas. digging Digging for the Bone © 2017 Mark Simon Burk
  42. 42. just 3 inches below Because maybe that huge idea you’re searching for is where you’re thinking right now. Digging for the Bone © 2017 Mark Simon Burk
  43. 43. And it’s why you sometimes go back to a hole you’d been digging before, because now you have… a hunch. Digging for the Bone © 2017 Mark Simon Burk
  44. 44. Almost as if you’d been given a glimpse of some x x x secret hidden bone map Translation:You revisit an idea you’d dug up earlier, because now you have a better understanding of the problem or Digging for the Bone © 2017 Mark Simon Burk
  45. 45. Translation:You revisit an idea you’d dug up earlier, because now you have a better understanding of the problem or Almost as if you’d been given a glimpse of some you’ve uncovered an insight into your customer’s behavior or... secret hidden bone map x x x Digging for the Bone © 2017 Mark Simon Burk
  46. 46. you found a new way into the problem by Could be because of happy accident. Digging for the Bone © 2017 Mark Simon Burk
  47. 47. Could be because of a conversation you overheard on the subway or a song lyric that hits you. happy accident. you found a new way into the problem by Digging for the Bone © 2017 Mark Simon Burk
  48. 48. dig digAnd so you continue to and Digging for the Bone © 2017 Mark Simon Burk
  49. 49. and then... dig digAnd so you continue to and Digging for the Bone © 2014 Mark Simon Burk Digging for the Bone © 2017 Mark Simon Burk
  50. 50. You hit something! Digging for the Bone © 2017 Mark Simon Burk
  51. 51. You hit something! A rock? No. How many times have you hit a rock before that you hoped was a bone? Digging for the Bone © 2017 Mark Simon Burk
  52. 52. No. This sounds Digging for the Bone © 2017 Mark Simon Burk
  53. 53. You dig around it, and beholdit really is a bone! Digging for the Bone © 2017 Mark Simon Burk
  54. 54. And remembering how easily the first one crumbled, You take it out gently and brush it off with your bone brushDigging for the Bone © 2017 Mark Simon Burk
  55. 55. This one doesn’t crumble. woohoo! and whaddaya know! Digging for the Bone © 2017 Mark Simon Burk
  56. 56. Translation: The idea that you had at 2 in the morning... illusion? Digging for the Bone © 2017 Mark Simon Burk
  57. 57. Still seems pretty damn good at 7AM. reality Digging for the Bone © 2017 Mark Simon Burk
  58. 58. and you tuck it into your bone pouch. And you’re very excited about this bone so you carefully wrap it up in a linen cloth Digging for the Bone © 2017 Mark Simon Burk
  59. 59. idea person But if you’re a real here’s what you do next: Digging for the Bone © 2017 Mark Simon Burk
  60. 60. hove You pick up your and you get back to your digging because now you’re hungry for more bones. Digging for the Bone © 2017 Mark Simon Burk
  61. 61. GOODat this bone-finding thing. And after a while, you start getting pretty Digging for the Bone © 2017 Mark Simon Burk
  62. 62. Good enough, that your bone bag is filling up with all kinds of bones. In fact, you’re getting so good at it, that one day when you stop for a break Digging for the Bone © 2017 Mark Simon Burk
  63. 63. nwrayou that first real bone you found, which you’d swaddled in linen... Digging for the Bone © 2017 Mark Simon Burk
  64. 64. Digging for the Bone © 2017 Mark Simon Burk And you can’t believe it! HUH?!
  65. 65. HUH?!Turning it over in your hands, you say to yourself... Digging for the Bone © 2017 Mark Simon Burk And you can’t believe it!
  66. 66. I thought this was a good idea?! seriously? Digging for the Bone © 2017 Mark Simon Burk
  67. 67. what was i thinking?!Digging for the Bone © 2017 Mark Simon Burk
  68. 68. Because since that You’ve found first bone much more insightful bones, funnier bones, more thoughtful bones. Digging for the Bone © 2017 Mark Simon Burk
  69. 69. And then you do something very BOLD Because since that You’ve found first bone much more insightful bones, funnier bones, more thoughtful bones. Digging for the Bone © 2017 Mark Simon Burk
  70. 70. You let that bone roll out of your hand and to the ground fall Digging for the Bone © 2017 Mark Simon Burk
  71. 71. Digging for the Bone © 2017 Mark Simon Burk
  72. 72. When it hits the earth it s plin erstinto a hundred pieces. Digging for the Bone © 2017 Mark Simon Burk
  73. 73. There are others who see this happen. And they can’t believe that you They thought what you had was a pretty good idea! dropped iDigging for the Bone © 2017 Mark Simon Burk
  74. 74. socavalier! Digging for the Bone © 2017 Mark Simon Burk
  75. 75. But now you know better. You know it socavalier! wasn’tsuch a great bone after all. Digging for the Bone © 2017 Mark Simon Burk
  76. 76. And so, you get back on your feet, and you continue digging through the day Digging for the Bone © 2017 Mark Simon Burk
  77. 77. And into the night Digging for the Bone © 2017 Mark Simon Burk
  78. 78. And through the next day’s heat day Digging for the Bone © 2017 Mark Simon Burk
  79. 79. night Digging for the Bone © 2017 Mark Simon Burk Until one late night your shovel hits something that sounds different.
  80. 80. Digging for the Bone © 2017 Mark Simon Burk
  81. 81. Not like a rock, but also not like the other bones you’ve found. WHAA?!Digging for the Bone © 2017 Mark Simon Burk
  82. 82. You throw down your And get down on your paws and knees and dig around it. shovel Digging for the Bone © 2017 Mark Simon Burk
  83. 83. You’re excitedas hell! please! xyge Digging for the Bone © 2017 Mark Simon Burk
  84. 84. You paw around it and finally unearth it. You take out your special bone brush and after a few strokes, Digging for the Bone © 2017 Mark Simon Burk
  85. 85. you catch your first glintDigging for the Bone © 2017 Mark Simon Burk
  86. 86. it makes your heart race!Digging for the Bone © 2017 Mark Simon Burk
  87. 87. And as you lift it from the ground, you think This bone is... this bone has my lord! weight like I’ve never felt in a bone before. Digging for the Bone © 2017 Mark Simon Burk
  88. 88. GOLD. solid Digging for the Bone © 2017 Mark Simon Burk
  89. 89. Digging for the Bone © 2014 Mark Simon Burk GOLD. solid Fully uncovered, this bone reflects the moon so brightly that the whole park is cast in its light. Digging for the Bone © 2017 Mark Simon Burk
  90. 90. Digging for the Bone © 2014 Mark Simon Burk GOLD. solid One by one, all the other diggers stop and stare over at the Golden Bone you alone hold in your hands. Digging for the Bone © 2017 Mark Simon Burk
  91. 91. Digging for the Bone © 2017 Mark Simon Burk They are awestruck by its brilliance
  92. 92. Digging for the Bone © 2017 Mark Simon Burk They are awestruck by its brilliance and truth be told
  93. 93. jealousy jealous? uh,yeah! Digging for the Bone © 2017 Mark Simon Burk each one seers with a small pang of
  94. 94. jealousy YOU found it.because jealous? uh,yeah! Digging for the Bone © 2017 Mark Simon Burk each one seers with a small pang of
  95. 95. jealousy YOU found it. not them. because And jealous? uh,yeah! Digging for the Bone © 2017 Mark Simon Burk each one seers with a small pang of
  96. 96. Digging for the Bone © 2017 Mark Simon Burk And that’s what it takes to dig up a Killer Idea.
  97. 97. And that’s what it takes to dig up a Killer Idea. It takes effort and Digging for the Bone © 2017 Mark Simon Burk
  98. 98. INSIGHTS or the challenge you’re charged with solving. into how people think and feel about a product or service to find the Digging for the Bone © 2017 Mark Simon Burk
  99. 99. INSIGHTSAnd it takes a lot of poking around the human behaviors that surround it. Digging for the Bone © 2017 Mark Simon Burk
  100. 100. It also means paying close attention to your own creative process, so you can more efficiently triggeryour own thinking Digging for the Bone © 2017 Mark Simon Burk
  101. 101. (very important, especially when under pressure!) It also means paying close attention to your own creative process, so you can more efficiently trigger Like knowing what time of day, and where, you’re most productive. your own thinking Digging for the Bone © 2017 Mark Simon Burk
  102. 102. Digging for the Bone © 2017 Mark Simon Burk
  103. 103. Your ultimate job is to unearth a bagful of golden bones — each one presented in a gorgeous case called a campaign, and all of them collected in a gallery that is your digital portfolio. Digging for the Bone © 2017 Mark Simon Burk
  104. 104. Digging for the Bone © 2017 Mark Simon Burk
  105. 105. Digging for the Bone © 2014 Mark Simon Burk Digging for the Bone © 2017 Mark Simon Burk
  106. 106. recap:So let’s Digging for the Bone © 2017 Mark Simon Burk
  107. 107. recap: shovel So let’s Put your in the ground in as many different places as possible right at the start! Digging for the Bone © 2017 Mark Simon Burk
  108. 108. Digging for the Bone © 2017 Mark Simon Burk
  109. 109. Digging for the Bone © 2017 Mark Simon Burk
  110. 110. The reward is well WORTH IT Digging for the Bone © 2017 Mark Simon Burk
  111. 111. Lots more on making ideas at makebrilliantideas.com To reach me: mark@makebrilliantideas.com Mark Simon Burk teaches ‘Killer Work: How to make ideas that make other people jealous’ at SVA in NYC ‘Digging for the Bone’ © 2017 Mark Simon Burk Make Brilliant Ideas!

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