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Business Presentation Philips

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Business Presentation Philips

  1. 1. Building the leading company in health and well-being An introduction to Philips
  2. 2. A well-respected, blue-chip company for 120 years Founded in 1891 Headquartered in Amsterdam, the Netherlands Sales over EUR 25.4 billion in 2010 (USD 33.8 billion) 33% of sales generated in emerging markets Globally recognized brand (world top 50) Our brand value doubled to $8.7bln since 2004 119,000 employees Sales and service outlets in over 100 countries € 1.6 billion investment in R&D, 6% of sales 50,000 patent rights – 36,000 registered trademarks – 63,000 design rights
  3. 3. Philips defined: we are… “… a global company of leading businesses creating value with meaningful innovations that improve people’s health and well-being .” Health and well-being A commitment to healthy, fulfilled lives in our communities and societies our world Meaningful innovations Improving people’s lives Going beyond technology Introduced at the right time
  4. 4. Our focus on Health and Well-being Our portfolio leverages critical global trends Rise of emerging markets Aging population Increased consumer empowerment and sustainable lifestyles Climate change and sustainable development
  5. 5. Our Health and Well-being offer is powered by 3 businesses Healthcare Lighting Consumer Lifestyle 2010
  6. 6. Healthcare <ul><li>Global trends </li></ul><ul><li>Ageing population leading to an increase in chronic conditions </li></ul><ul><li>Urbanization and rise of emerging markets leading to lifestyle changes, fueling cardiovascular illnesses and respiratory and sleeping disorders </li></ul><ul><li>Business priorities </li></ul><ul><li>Move towards leadership position in Imaging Systems: </li></ul><ul><ul><li>At annual RSNA meeting, Philips unveiled “Imaging 2.0”, a concept fueled by 8 breakthrough innovations </li></ul></ul><ul><ul><li>Construction of healthcare R&D facility for Cardiovascular X-ray equipment India </li></ul></ul><ul><li>Grow our Home Healthcare business: </li></ul><ul><ul><ul><li>Increase awareness and treatment of Obstructive Sleep Apnea (OSA) focused on emerging markets </li></ul></ul></ul><ul><ul><ul><li>Strengthen leadership in Home Healthcare with the acquisition of medSage Technologies LLC, a leading provider of patient interaction and management applications for home care providers </li></ul></ul></ul>
  7. 7. Healthcare € 8.6 Billion sales in 2010 35,000+ People employed worldwide in 100 countries 450+ Products & services offered in over 100 countries 1 2010 split 8% of sales invested in R&D in 2010 Philips Healthcare Businesses 1 Sales & services geographies 1 Imaging Systems Home Healthcare Solutions Patient Care and Clinical Informatics Customer Services North America International 45% 35% 20% Emerging Markets 39% 14% 21% 26%
  8. 8. Consumer Lifestyle <ul><li>Global trends </li></ul><ul><li>Consumers are increasingly focused on their Health and Well-being </li></ul><ul><li>The already substantial middle and upper income segments of Emerging Markets  are growing fast </li></ul><ul><li>Back to basics: consumers want simple propositions from trusted brands </li></ul><ul><ul><li>Business priorities </li></ul></ul><ul><ul><li>Accelerate growth in four defined value spaces: Healthy Life; Personal Care; Home Living; Interactive Living </li></ul></ul><ul><ul><li>Maximize Health & Wellness opportunity </li></ul></ul><ul><ul><li>Invest and prioritize Asia-first innovations for local and global markets </li></ul></ul><ul><ul><li>Improve market shares in BRIC and key markets </li></ul></ul><ul><ul><li>Take decisive action to bring TV to profitability </li></ul></ul>
  9. 9. Consumer Lifestyle € 8.9 Billion sales in 2010 17,000+ People employed worldwide € 0.3 Billion negative NOC for TV end 2010 4% of sales invested in R&D in 2010 1 2010 split 2 Other category (4%) is mainly license income and is omitted from this overview Philips Consumer Lifestyle Businesses 1 2 Geographies 1 Personal Care Health & Wellness Domestic Appliances Television Audio Video Multimedia Mature Markets 60% 40% Emerging Markets 13% 7% 17% 36% 13% Accessories 10%
  10. 10. Lighting <ul><li>Global trends </li></ul><ul><li>Ongoing urbanization and globalization </li></ul><ul><li>Increasing need for energy efficient solutions </li></ul><ul><li>Fast growing global illumination market, partly driven by expanding renovation market </li></ul><ul><li>Rapid adoption of LED-based lighting solutions worldwide </li></ul><ul><li>Business priorities </li></ul><ul><ul><li>Launch new professional solutions with specific emphasis on being a leader in professional outdoor lighting solutions </li></ul></ul><ul><ul><li>Substantially grow home lighting solutions business for consumers </li></ul></ul><ul><ul><li>Develop and market new forms of versatile and energy efficient LED innovations </li></ul></ul><ul><ul><li>Maximize the profitability of our conventional lighting business </li></ul></ul>
  11. 11. Lighting € 7.6 Billion sales in 2010 53,000+ People employed worldwide in 60 countries 5% of sales invested in R&D in 2010 80,000+ Products & services offered in 2010 1 Indicative split Philips Lighting Customer Segments 1 24% 17% 17% 11% 13% 5% 2% 3% 8% Retail Entertainment Healthcare Automotive Homes Offices Outdoor Industry Hospitality
  12. 12. A strong position in emerging markets <ul><li>Emerging markets represent 33% of sales </li></ul><ul><li>Vision 2015 target of at least 40% by 2015 </li></ul><ul><li>High corporate brand equity 1 </li></ul><ul><li>Consistently among the top-ranking players: India: top 10%, China: top 10%, Russia: top 40%, Brazil: top 10% </li></ul><ul><li>Championing growth with dedicated strategies </li></ul><ul><li>Based on local market insights, supported by increased marketing investments </li></ul><ul><li>Increasing our footprint </li></ul><ul><li>Sales supported by an increase in branded lighting shops in EM’s (over 200 in China alone) </li></ul><ul><li>Established an Imaging Systems Industrial Campus in Suzhou, China </li></ul>1 Source: Consumer Heart BEAT brand equity study 2010
  13. 13. Sustainability as a driver for growth <ul><li>Our commitment </li></ul><ul><li>One of the strategic drivers behind our targets is a commitment to sustainability </li></ul><ul><li>Success of EcoVision4 program: Our Green Product sales represented around 30% of sales in 2009, 3 years ahead of our 2012 target </li></ul><ul><li>EcoVision5 program </li></ul><ul><li>Focusing on areas where we believe we can have a significant impact on the health and well-being of individuals, communities and governments. </li></ul><ul><li>Targets for the period 2010 – 2015 </li></ul><ul><li>Bringing care to more than 500 million people </li></ul><ul><li>Improving the energy efficiency of Philips overall portfolio by 50% </li></ul><ul><li>Doubling the global collection and recycling amounts of our products, as well as double the amount of recycled materials in our products </li></ul>
  14. 14. Creating meaningful innovations Improving lives in new ways Gain deep insights into people’s needs and aspirations by following a process requiring end-user input at every stage Transform insights into innovations by combining the diverse perspectives of different disciplines “ Learn fast, fail cheap” by applying a rigorous process to assess value potential early Lead in open innovation by working closely together with partners in a spirit of open innovation
  15. 15. End-user input at every stage of our innovation process Product creation process continues outside-in thinking throughout, with experiential” and “simplicity” testing. Insights on needs and aspirations are gathered by listening, watching and engaging our end-users and customers Multiple solutions are created by in-house Marketing, R&D, and Design teams who collaborate, together with external specialists Conclusions are validated with end-users and customers, both globally and locally.
  16. 16. Close customer relationships Creating promoters of our brand 59% <ul><li>Customer loyalty </li></ul><ul><li>is fundamental to growth and profitability </li></ul><ul><li>We win the trust of customers and partners </li></ul><ul><li>By understanding and anticipating their needs </li></ul><ul><li>By sharing our insights </li></ul><ul><li>By providing the right products and solutions </li></ul><ul><li>We monitor our effectiveness </li></ul><ul><li>with the Net Promoter Score based on a simple question: </li></ul><ul><li>“ Would you recommend us to a friend or colleague?” </li></ul><ul><li>Closer customer relationships in 2010 </li></ul><ul><li>Maintained strong Net Promoter Score with 59% of our businesses holding industry leadership positions, up from 51% in 2008 </li></ul>
  17. 17. The world’s 42 nd most valuable brand in 2010 Brand value doubled since 2004 <ul><li>A strong brand drives sales A significant amount of sales is attributable to the brand alone: </li></ul><ul><li>Healthcare 29% </li></ul><ul><li>Consumer Lifestyle 24% </li></ul><ul><li>Lighting 21% </li></ul><ul><li>High brand value growth </li></ul><ul><li>With 7% in 2010, Philips outpacing the average value increase of 4% shown by other brands </li></ul><ul><li>Strong internal brand 82% of employees are “proud to work for Philips” </li></ul><ul><li>Brand campaign 2010 </li></ul><ul><li>Developing thought leadership in health and well-being and making our trusted brand promise of ‘sense and simplicity’ meaningful in this area </li></ul>Value of the Philips brand* USD billions * Source: Interbrand Brand Valuation 2010
  18. 18. Philips people High engagement driving productivity High performance benchmark Philips benefits from: A strong leadership team A highly engaged workforce Productivity per employee increased by 20% year on year Employee Engagement Index Philips at high performance norm The 2010 ‘employee engagement index’ polling over 90,000 of the Philips workforce showed we are amongst the world’s top-ranking companies 2010 75 69 64 61 59 2005 2006 2007 2008 68 2009
  19. 19. Saeco (2009) Discus (2010) Dynalite (2009) Selecon (2009) Ilti Luce (2009) Genlyte (2008) Lighting Technologies (2007) Burton (2010) Teletrol (2009) NSW (2010) Luceplan (2010) InnerCool Therapies (2009) Traxtal (2009) Respironics (2008) VMI-Sistemas Medico (2007) Visicu (2008) Emergin (2007) Raytel (2007) Tecso Informatica (2010) Somnolyzer (2010) CDP Medical Ltd. (2010) Apex (2010) Wheb Sistemas (2010) Dixtal Biomedica e Technologia (2008) Meditronics (2008) Alpha X-Ray (2008) Medel (2008) Shenzhen Goldway (2008) Tomcat (2008) Interactive Medical Developments (2008) Lighting Consumer lifestyle Healthcare Street Controls(2010) Optimum (2011) MedSage (2011) Preethi (2011) Emerging Markets Our global reach Focused portfolio through strategic acquisitions* * Strategic acquisitions since mid-September 2007 until January 2011
  20. 20. Unique leadership positions in many markets Current NPS leadership positions 1 Regional Cardio vascular Global Patient Monitoring Regional Radiation Oncology Systems Global Ultrasound Regional Cardiac resuscitation Regional Home Healthcare 1 (Co)Leadership is defined as outperforming (>5%) or on par with best competitor, globally or regionally Regional Male electric shaving & grooming Global Mother and Child Care Global Female depilation Global Steam irons Regional Blenders Global Juicers Regional Power Toothbrushes Global High Power LEDs Global Professional Luminaires Global Lighting Electronics Global Lamps Regional Automotive Lighting Regional Consumer Luminaires Healthcare Consumer Lifestyle Lighting 1 (Co)Leadership is defined as outperforming (>5%) or on par with best competitor, globally or regionally
  21. 21. Vision 2015 Our ambition <ul><li>Philips wants to be a global leader in </li></ul>health and well-being, becoming the preferred brand in the majority of our chosen markets. We believe Philips is uniquely positioned for growth through its ability to simply make a difference to people’s lives with meaningful, sustainable innovations.
  22. 22. Philips investment proposition Vision 2015 <ul><li>Main financial objectives : </li></ul><ul><li>Comparable sales growth on annual average basis equal to real GDP + a minimum of 2% </li></ul><ul><li>Reported EBITA margin between 10% and 13% of sales of which: Healthcare 16-18% Consumer Lifestyle 9-11% Lighting 12-14% </li></ul><ul><li>Grow EPS at double the rate of comparable annual sales growth </li></ul><ul><li>Generate a return on invested capital of at least 4% above Weighted Average Cost of Capital </li></ul>“ Philips’ strategy is to become the leading company in health and well-being. We believe that a steadily growing demand for healthcare, a healthy lifestyle and energy-efficient lighting solutions will – driven by an aging population, increased environmental awareness and expanding emerging markets – allow Philips to generate double-digit EBITA margins.”
  23. 23. Transforming Philips Profound shift towards health and well-being Healthcare Lighting Consumer Lifestyle 1 Components Semiconductors Origin IT Services Other We have fundamentally simplified our business portfolio, investing proceeds from disposals in our Healthcare, Consumer Lifestyle and Lighting businesses 8% 12% 5% 2% 2000 actual sales split 1 Consumer Lifestyle in 2000 includes the former DAP and Consumer Electronics divisions Last 12 months Sept ’10 2010
  24. 24. Becoming a global leader in health and well-being 2001 2007 2010 Towards One Philips Healthcare, Lifestyle & Technology High volume electronics Leading in health and well-being Vision 2010 Healthcare, Lighting & Consumer Lifestyle Leading in health and well-being Vision 2015
  25. 25. <ul><ul><li>Building on our legacy: Philips in its 120 th year </li></ul></ul><ul><ul><li>Targeting growth with Vision 2015 strategic plan </li></ul></ul><ul><ul><li>Responding to fast-changing market conditions </li></ul></ul><ul><ul><li>Continuing people-focus: </li></ul></ul><ul><ul><li>Highly engaged Philips people </li></ul></ul><ul><ul><li>Seamless transition to new management </li></ul></ul><ul><ul><li>Strong relationships with customers </li></ul></ul><ul><ul><li>Continued creation of meaningful innovations </li></ul></ul>Looking forward

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