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Personal Brand Exploration--Mariya Peterson

Personal brand exploration keynote Mariya Peterson. This is a project I completed in my Project and Portfolio class at Full Sail University December 2021.

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PERSONAL BRAND EXPLORATION


Mariya Peterson


Project & Portfolio I: Week 1


November 23, 2021
My name is Mariya Peterson. I currently live in
Kansas City, KS , which is where I was born and
raised. I have always been a hard worker and was
raised to be one in adulthood. I have had many passions
in my short life (I’m currently 28 years old) but the best
one yet is being a mother to my six year old daughter. I
decided to go back to school to be a good example for
her. My goal is to show her that no matter how long it
takes anyone can finish college and have a very
successful life afterwards.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:


• Artist Management


Represent and promote artists, performers, and athletes in
dealings with current or prospective employers. May handle
contract negotiation and other business matters for clients


• Marketing Managers


Plan, direct, or coordinate marketing policies and programs,
such as determining the demand for products and services
offered by a firm and its competitors, and identify potential
customers. Develop pricing strategies


• Music Directors and Composers


Conduct, direct, plan, and lead instrumental or vocal
performances by musical artists or groups, such as orchestras,
bands, choirs, and glee clubs; or create original works of music.
Management Jobs for Music Industry
Picture Relevant
to Your Industry
Goes Here
BRAND ARCHETYPE


When it comes to working I like to get my job done and I like to get it done as fast and as accurate as possible. My
work ethic fits into my Maverick Archetype the most. When I’m working if there is an issues I have to fix it before
it becomes a bigger issue.
TARGET AUDIENCE
Jill Pedone
Outreach Plan:


•I will learn more about her position at Sumerian
Records.


•I will use LinkedIn to communicate with Jill.


•I will get into contact with her soon to figure out how
to get an internship at Sumerian Records.
PROFILE
PICTURE
Chief Strategy Officer at Sumerian
Records
Linda Kury
Outreach Plan:


• I will learn more about Universal Music Group


• I will use LinkedIn to communicate with Linda.


• I will get into contact with her with in the next couple of
months to learn about her position and learn about
Universal Music Group
PROFILE
PICTURE
Commercial Partnerships and Label
Relations, VP at Universal Music Group
Ash Avildsen
Outreach Plan:


•I will need to do more research about his position at
Sumerian Records


•I will use LinkedIn and social media to communicate
with him.


•I will get into contact with him about any potential
internships with his company in the music business
field within the couple of months.
PROFILE
PICTURE
CEO at Sumerian Records
GOALS
Short Term:


(Immediately After Graduation,2023)


•Have an internship at a music studio.


‣In May of 2023 I will have an internship at a music
studio. In order to achieve this I will start looking at
internships in January of 2023.


Mid Term:


(2023)


•I will be in my internship at the music studio.


‣I will be six months in to my internship at a music
studio. With the possibility of being hired on as an
actual employee .


Long Term:


(2024)


•I will be hired on at the music studio as an actual employee.


‣After my year long internship at the music studio. I will
be hired on as an employee.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Presentation Skills Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Music Software Novice / Adept / Expert
Creative Thinking Novice / Adept / Expert
Multitasking Novice / Adept / Expert

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Personal Brand Exploration--Mariya Peterson

  • 1. PERSONAL BRAND EXPLORATION Mariya Peterson Project & Portfolio I: Week 1 November 23, 2021
  • 2. My name is Mariya Peterson. I currently live in Kansas City, KS , which is where I was born and raised. I have always been a hard worker and was raised to be one in adulthood. I have had many passions in my short life (I’m currently 28 years old) but the best one yet is being a mother to my six year old daughter. I decided to go back to school to be a good example for her. My goal is to show her that no matter how long it takes anyone can finish college and have a very successful life afterwards. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Artist Management Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients • Marketing Managers Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies • Music Directors and Composers Conduct, direct, plan, and lead instrumental or vocal performances by musical artists or groups, such as orchestras, bands, choirs, and glee clubs; or create original works of music. Management Jobs for Music Industry Picture Relevant to Your Industry Goes Here BRAND ARCHETYPE When it comes to working I like to get my job done and I like to get it done as fast and as accurate as possible. My work ethic fits into my Maverick Archetype the most. When I’m working if there is an issues I have to fix it before it becomes a bigger issue.
  • 4. TARGET AUDIENCE Jill Pedone Outreach Plan: •I will learn more about her position at Sumerian Records. •I will use LinkedIn to communicate with Jill. •I will get into contact with her soon to figure out how to get an internship at Sumerian Records. PROFILE PICTURE Chief Strategy Officer at Sumerian Records Linda Kury Outreach Plan: • I will learn more about Universal Music Group • I will use LinkedIn to communicate with Linda. • I will get into contact with her with in the next couple of months to learn about her position and learn about Universal Music Group PROFILE PICTURE Commercial Partnerships and Label Relations, VP at Universal Music Group Ash Avildsen Outreach Plan: •I will need to do more research about his position at Sumerian Records •I will use LinkedIn and social media to communicate with him. •I will get into contact with him about any potential internships with his company in the music business field within the couple of months. PROFILE PICTURE CEO at Sumerian Records
  • 5. GOALS Short Term: (Immediately After Graduation,2023) •Have an internship at a music studio. ‣In May of 2023 I will have an internship at a music studio. In order to achieve this I will start looking at internships in January of 2023. Mid Term: (2023) •I will be in my internship at the music studio. ‣I will be six months in to my internship at a music studio. With the possibility of being hired on as an actual employee . Long Term: (2024) •I will be hired on at the music studio as an actual employee. ‣After my year long internship at the music studio. I will be hired on as an employee.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Office SOFT HARD Novice / Adept / Expert Presentation Skills Novice / Adept / Expert Problem Solving Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Microsoft Office SOFT HARD Novice / Adept / Expert Music Software Novice / Adept / Expert Creative Thinking Novice / Adept / Expert Multitasking Novice / Adept / Expert
  • 7. I’ll help my future clients get into the music industry and stay focused on their goals by giving my all and making sure I stay focused on my personal goals and my clients goals. PROMISE
  • 8. CREDENTIALS Work Experience: •MWI Veterinary Supply (2.5 years) •Harbor Freight Tools (2 years) •Perky’s Cafe (1 year) •Guest Services at Chateau Avalon Hotel and Spa (1 year) •Math Tutor (1 year) Education: •General Studies, H.S.D.G, F.L Schlagle High School (May 2011) •Music Business, B.S., Full Sail University (Exp. 2023) Awards: •Course Director Award for BEM •National Society for Collegiate Scholars Picture Relevant to Your Industry Goes Here •Liberal Arts, A.A, Kansas City, Kansas Community College
  • 9. COMPETITION Johnny Crespo Industry Experience: •Production Assistant at Freelance-2 yrs •Student Tour Guide at Full Sail University-1 yr Education: •M.A. Public Relations at Full Sail University •B.S. Music Business at Full Sail University Leadership Experience: •Salutatorian of Graduating Class of 2019 Skills and Proficiencies: •Public Speaking •Microsoft Office •Keynote Endorsed by LinkedIn Mariya Peterson Overall Online Presence: • He has 383 connections on LinkedIn. The image used for his profile looks kind of profession but it also was taken outside so it loses some professionalism. He does have a banner on his profile, of a quote he has said. However, his profile is detailed and includes a lot of pertain information. His LinkedIn does not mention any social media accounts and his LinkedIn URL customize to him. • Grade: I would giver his LinkedIn profile a 80/100 because he does not have any social media links on his profile. HEADSHOT HEADSHOT Industry Experience: • None in the Music Industry Education: •Currently attending Full Sail University for B.S. Music Business Leadership Experience: •Sr. Warehouse Associate at current employment •Sr. Sale Associate at pervious employment Skills and Proficiencies: • Microsoft Office • Presentation Skills • Customer Service Overall Online Presence: • I do not have any connections on LinkedIn and the image I used is a current picture of myself, however it is not very professional, because I took it in my car, which can be seen. I do not have a banner on my profile. My LinkedIn profile is incomplete and does not have a lot of information about myself. • Grade:I would give my profile a 30/100. I have my work experience and my education experience on my LinkedIn but not a lot of information that gives any idea about who I am.
  • 10. COMPETITION Linda Kury Noteworthy Experience: • Commercial Partnerships and Label Relations VP at Universal Music Group • Marketing Director at Universal Music and Video Distribution Mariya Peterson HEADSHOT HEADSHOT Industry Experience: • Commercial Partnerships and Label Relations, VP at Universal Music Group-9 Years • Marketing Director at Universal Music and Video Distribution - 4 years Education: • I could not find any Information about her education Skills and Proficiencies: • Digital Marketing Endorsed by Randy Malinoff • Music Industry Skills Endorsed by Terry Currier • Online Marketing Endorsed by Randy Malinoff Overall Online Presence: • She has over 500 connections on LinkedIn. She has a professional looking headshot but no banner image. Her LinkedIn profile is very detailed but is missing some information on her education. She does not have any published articles on her profile. She does not have her social media linked on her profile page. Her LinkedIn URL is customized to her. • Grade:Over all I would give her profile a 80/100. She should add her education and her social media on her LinkedIn profile. Industry Experience: •None in the Music Industry Education: •Currently attending Full Sail University for B.S. Music Business Leadership Experience: •Sr. Warehouse Associate at current employment •Sr. Sale Associate at pervious employment Skills and Proficiencies: •Microsoft Office •Presentation Skills •Customer Service Overall Online Presence: • I do not have any connections on LinkedIn and the image I used is a current picture of myself, however it is not very professional, because I took it in my car, which can be seen. I do not have a banner on my profile. My LinkedIn profile is incomplete and does not have a lot of information about myself. • Grade:I would give my profile a 30/100. I have my work experience and my education experience on my LinkedIn but not a lot of information that gives any idea about who I am.
  • 11. BRAND POSITION For Music Business personal who need someone to stay on top of day to day needs, I provide hard work and dedication because I know what it is like to not know what your day to day is going to bring. “MO”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Music Business Association ‣ Webinar Series on Zoom •National Society of Collegiate Scholars ‣ 2021 •Music Artist Coalition ‣ 2021 Digital Marketing •Primary Content: I will have testimonials about my work ethic and show my creative side by taking photos and designing something on photoshop. I’ll show my different Archetypes by publishing photos and articles that correlates with the archetypes I was given. •Primary Tools: I will use all social media platforms I am comfortable with i.e. Facebook, Twitter, Pinterest. I will post however often I want. •Website: I will use my digital portfolio to showcase who I am as a person. That I am a hard working and dedicated person who likes to get the job done but someone who likes to take it easy once an a while. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • The type of mentor I will seek out is a woman in the music industry . I want a woman mentor so I will have first hand experience of what it takes to be a successful woman in the music industry.The woman I seek out in the music industry needs to be very experienced so I can learn by example and this person will be involved in different music industry associations. I will establish this partnership most likely after I graduate and have an internship at a music studio. Formal Education •B.S. Music Business (Exp. 2023) Technical Skills • Microsoft Office proficiency, June 2023 • Music Software, June 2023 • Marketing, June 2023 Soft Skills • Public Speaking, June 2023 • Multitasking, June 2023 • Critical Thinking and Problem Solving, June 2023
  • 14. Mariya Peterson You know not knowing how to map out your future? Well, what I do is a step by step program to keep your goals in mind in order to reach them. In fact, I have used this at my previous jobs in order to make sure we as a team stay on top of what is needed to be done. “ Picture of You Goes Here
  • 15. REFERENCES Agents and Business Managers of Artists, Performers, and Athletes. O*NET OnLine. (n.d.). Retrieved November 28, 2021, from https:// www.onetonline.org/link/summary/13-1011.00. Avildsen, A. (n.d.). Ash Avildsen. LinkedIn . Retrieved November 28, 2021, from https://www.linkedin.com/in/ash-avildsen-b25706195. Crespo, J. (n.d.). Johnny Crespo. LinkedIn . Retrieved November 28, 2021, from https://www.linkedin.com/in/johnny-crespo-mb/. Kury, L. (n.d.). Linda Kury - LinkedIn. Linkedin. Retrieved November 28, 2021, from https://www.linkedin.com/in/linda-kury-0828644. Marketing Managers. O*NET OnLine. (n.d.). Retrieved November 28, 2021, from https://www.onetonline.org/link/summary/11-2021.00. Music Artists Coalition. (2021). Retrieved November 29, 2021, from https:// www.musicartistscoalition.com/#!/. Music Business Association. (2021, November 17). Retrieved November 29, 2021, from https://musicbiz.org/. Music Directors and Composers. O*NET OnLine. (n.d.). Retrieved November 28, 2021, from https://www.onetonline.org/link/summary/27-2041.00. Pedone, J. (n.d.). Jill Pedone. Linkedin. Retrieved November 28, 2021, from https://uk.linkedin.com/in/jill-pedone-65890136. Peterson, M. (2021). Mariya Peterson. LinkedIn. Retrieved November 28, 2021, from https://www.linkedin.com/in/mariya-peterson-a74172218. Transferable Music Skills. Majoring in Music. (2021). Retrieved November 28, 2021, from https://majoringinmusic.com/transferable-music-skills/. Transferable Music Skills. Majoring in Music. (2021). Retrieved November 28, 2021, from https://majoringinmusic.com/transferable-music-skills/.