Youth in Action Juha Aromaa 2011-05-23
Greenpeace vision <ul><li>An Earth able to nurture life in all its diversity. </li></ul>
GREENPEACE MISSION STATEMENT <ul><li>Greenpeace is an independent, campaigning organisation that uses non-violent, creativ...
1971: First Greenpeace action Against atomic tests on Amchitka Island
1999 Greenpeace Nordic founded
<ul><li>Confrontation  </li></ul><ul><li>Non-violence </li></ul><ul><li>Independence </li></ul><ul><li>Co-operation </li><...
What do we campaign on <ul><li>Based on scientific research. </li></ul><ul><li>Most burning environmental issues. </li></u...
Greenpeace  campaigns <ul><li>Forests  </li></ul><ul><li>Oceans </li></ul><ul><li>Climate & Energy </li></ul><ul><li>Toxic...
Who do we need to influence: 1) The ones who have the power <ul><li>Cause of the environmental problem </li></ul><ul><li>D...
Who do we need to influence: 2) The people who influence those in power <ul><li>Customers </li></ul><ul><li>Voters </li></...
Commission Prepares policy and legislation European Parliament & Council Discusses the Commission proposal European Parlia...
Channels <ul><li>Direct negotiations </li></ul><ul><li>Media relations </li></ul><ul><li>Social media </li></ul><ul><li>Di...
Don’t forget! <ul><li>All your communications has to lead to your vision. </li></ul><ul><li>You have to know what you talk...
Why to campaing? <ul><li>No environmental problem gets solved by itself.  </li></ul><ul><li>Most problems can’t be solved ...
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Baltic sea discuss YiA results: spread the word. [Greenpeace case]

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Baltic sea discuss YiA results: spread the word. [Greenpeace case]

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Baltic sea discuss YiA results: spread the word. [Greenpeace case]

  1. 1. Youth in Action Juha Aromaa 2011-05-23
  2. 2. Greenpeace vision <ul><li>An Earth able to nurture life in all its diversity. </li></ul>
  3. 3. GREENPEACE MISSION STATEMENT <ul><li>Greenpeace is an independent, campaigning organisation that uses non-violent, creative confrontation to expose global environmental problems, and to force the solutions that are essential to a green and peaceful future. </li></ul><ul><li>Greenpeace's goal is to ensure the ability of the earth to nurture life in all its diversity. </li></ul>
  4. 4. 1971: First Greenpeace action Against atomic tests on Amchitka Island
  5. 5. 1999 Greenpeace Nordic founded
  6. 6. <ul><li>Confrontation </li></ul><ul><li>Non-violence </li></ul><ul><li>Independence </li></ul><ul><li>Co-operation </li></ul>Greenpeace way of working
  7. 7. What do we campaign on <ul><li>Based on scientific research. </li></ul><ul><li>Most burning environmental issues. </li></ul><ul><li>The problem issues are turned into global campaigns. </li></ul><ul><li>Regional campaigning as part of global campaigning. </li></ul><ul><li>In Finland nuclear campaign and biofuel campaign have are particularly important. </li></ul>
  8. 8. Greenpeace campaigns <ul><li>Forests </li></ul><ul><li>Oceans </li></ul><ul><li>Climate & Energy </li></ul><ul><li>Toxic </li></ul><ul><li>Agriculture & GE </li></ul>
  9. 9. Who do we need to influence: 1) The ones who have the power <ul><li>Cause of the environmental problem </li></ul><ul><li>Decision makers in business </li></ul><ul><li>Decision makers in politics </li></ul>
  10. 10. Who do we need to influence: 2) The people who influence those in power <ul><li>Customers </li></ul><ul><li>Voters </li></ul><ul><li>Opinion makers </li></ul><ul><li>Media </li></ul>
  11. 11. Commission Prepares policy and legislation European Parliament & Council Discusses the Commission proposal European Parliament & Council Final decision Decides together in co-decision procedure How to influence EU politics - support national political work of our offices (timeline, briefing papers, power analysis) - support work on EU presidency Offer our perspective to the media Follow-up to decisions Track & influence policy process (e.g. Commissioners & their staff) - Meet MEPs and propose progressive solutions / voting lists - ‘Lobby pushes’
  12. 12. Channels <ul><li>Direct negotiations </li></ul><ul><li>Media relations </li></ul><ul><li>Social media </li></ul><ul><li>Direct communication to target groups (newsletters, leaflets…) </li></ul><ul><li>Non-violent direct action </li></ul>
  13. 13. Don’t forget! <ul><li>All your communications has to lead to your vision. </li></ul><ul><li>You have to know what you talk about. Use reliable background information. </li></ul>
  14. 14. Why to campaing? <ul><li>No environmental problem gets solved by itself. </li></ul><ul><li>Most problems can’t be solved without some confrontation. </li></ul><ul><li>When the result is once achieved it will soon be a natural part of our daily life. </li></ul>

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