Visual Social Marketing: The Next Generation of Social Media

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My presentation from the Social Media Strategies Summit. he human brain process images 60,000 times faster than text and 90% of information transmitted to the brain is visually based. Visual social marketing is the new standard for driving a deeper engagement within social media.

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  • Visual social marketing is the new standard for driving a deeper engagement within social media
  • Visual Social Marketing: The Next Generation of Social Media

    1. 1. Visual Social Marketing: The Next Generation of Social Media Marissa.Pick@Euromoneyny.com @MarissaPick
    2. 2. Social Media Facts 72% of all internet users are now active on social media 71% of users access social media from a mobile device 18-29 year olds have an 89% usage The 30-49 bracket sits at 72% usage
    3. 3.  60% of 50-60 year olds are active on social media  In the 65+bracket, 43% are using social media  The fastest growing demographic on Twitter is the 55-64 year age bracket
    4. 4. 7 Your BRAIN processes images 60,000 times quicker than text. 7
    5. 5. Publishers who use infographics grow in traffic an average of 12% more than those who don't
    6. 6. The power of images on Twitter
    7. 7. The power of images on Facebook  Photos and images on Facebook generate 53% more 'Likes' than the average post.
    8. 8. 79% journalists say that images increased the odds of a story (press release) getting picked up. That’s good PR!
    9. 9. Readers are 4X more likely to engage or comment on a blog post with a good image. That’s good PR!
    10. 10. Visual social marketing strategy is essential! You MUST take advantage of specific strategies, tools, tactics, and tips to have a competitive edge in 2014!
    11. 11. Why Incorporate Visuals?  Story telling  Behind the scenes  More personal connections  Reinforce your brand/event message  Show them how awesome your brand is  Inspire with ideas  Visual stories your customers/attendees want to see/hear
    12. 12. Don’t have endless budgets?
    13. 13. 10 Tips for Using Visual Social Marketing for Your Business
    14. 14. 1. Balance Fun Images With Pictures From Your Business
    15. 15. 2. Leverage Videos & Embed Instagram & Vine Videos within Your Blog or Website
    16. 16. Internal Case Study: Reader’s Appreciation Week
    17. 17. Inspire Potential Customers Evoke Emotions
    18. 18. 4. Leverage Photo Contests
    19. 19. 5. Network Across Social Media:  Engage—like others’ photos and leave comments  Follow your already established followers from other social media platforms  Include hashtags—across all social media: Instagram, Facebook, Twitter, Vine, Google+, etc.
    20. 20. 6. Reward Followers!
    21. 21. #EarthDay Inspired Lead Generation ROI
    22. 22. 7. Show what your product can do - invite user generated content for a chance to be featured!
    23. 23. 8. Showcase Photos of Employees - celebrate your staff & show them how much they’re valued
    24. 24. 9. Show Your Office & Company
    25. 25. #CanPower14 Social Media Lounge
    26. 26. 10. Expose Something Newsworthy!
    27. 27. Use Flipagram to Visualize
    28. 28. Questions? marissa.pick@euromoneyny.com @MarissaPick

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