Using Social Media to
Further Your Career
15 January 2014

Callum Sinclair, Partner, DLA Piper (callum.sinclair@dlapiper.c...
Introduction

IFLR - Using Social Media to Further Your Career

2
My LinkedIn Story
 6 steps to today
 Decided what I wanted out of LinkedIn
 Joined and designed a basic profile
 Took ...
Further Reading
 Winning Work with LinkedIn – An Extended Guide (Adam Gordon,
www.linkedin.com/in/adamwgordon)

 LinkedI...
Using LinkedIn to build a brand

 Behind the scenes
 Control
 Personalise your URL
 Using groups
 24/7 – timely, rele...
Avoid common LinkedIn Mistakes
 Stop lying! And a few other mistakes…
 No photo/old photo/glamour shot
 More isn't alwa...
Social Media Misuse
 Recruitment – vetting/discrimination issues
 Misuse during employment

 Posting inappropriate comm...
Misuse of Social Media on termination
of employment
 Competing Interests
 How can LinkedIn assist employees on terminati...
Social Media – New issues for
Restrictive Covenants?
 Quick recap on main types of restrictive covenants:
 Non-compete, ...
Practical Solutions for Employers?

Work dedicated LinkedIn account
Copy LinkedIn contacts over to employer's main databas...
@Marissapick
 Demonstrate your proficiency with all things digital,
including Twitter & Facebook
 This shows you’re up o...
@Marissapick
 Learning from your digital network
 Have a two-way dialogue and listen to other people’s points of
view
 ...
How can you use Facebook to further
your career?
 Promote yourself on your Facebook page
 Include a link to your CV, you...
How can you use Twitter to further
your career?
 Use Hash Tags
 Attend Twitter Chats
 Build a Supportive & Engaged Netw...
Other Platforms to Utilize

'Vine Resume' Woman Gets a Job

Using social media to further your career

16 January 2014

15
Think Before You Post
 Marina Shifrin quit her job in a viral video dancing in office at
4:30 am from her Taiwanese anima...
Questions

IFLR - Using Social Media to Further Your Career

17
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IFLR Women in Business Law Group: Using social media to further your career

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This Webinar held on 1/16 Discussed Best Practices including:
• LinkedIn – making yourself contactable and showing yourself in the best light
• Social networking and keeping in touch with old colleagues;
• How are your clients and colleagues using social media;
• Winning business and promoting your services through social media and finding the right communities for you

Speakers: Sarah Lawrence, senior associate, DLA Piper; Lucy McNulty, managing editor, IFLR; Callum Sinclair, partner, DLA Piper; and Marissa Pick, senior social media marketing manager, Euromoney Institutional Investor

View the webcast by visiting: http://bit.ly/1acmtQN or visit IFLR to learn more: http://www.iflr.com

Published in: Social Media, Technology, Business
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IFLR Women in Business Law Group: Using social media to further your career

  1. 1. Using Social Media to Further Your Career 15 January 2014 Callum Sinclair, Partner, DLA Piper (callum.sinclair@dlapiper.com) Sarah Lawrence, Senior Associate, DLA Piper (sarah.lawrence@dlapiper.com) Marissa Pick, Senior Social Media Marketing Manager, Euromoney (marissa.pick@euromoneyny.com )
  2. 2. Introduction IFLR - Using Social Media to Further Your Career 2
  3. 3. My LinkedIn Story  6 steps to today  Decided what I wanted out of LinkedIn  Joined and designed a basic profile  Took a course  Started to use and experiment  Won some work and realised potential  Ran 1 to 1 pilot with LinkedIn consultancy  Quick tips  Profile  Groups  Recommendations/Endorsements IFLR - Using Social Media to Further Your Career 3
  4. 4. Further Reading  Winning Work with LinkedIn – An Extended Guide (Adam Gordon, www.linkedin.com/in/adamwgordon)  LinkedIn for Lawyers – Connect, Engage and Grow Your Business (Kirsten Hodgson, www.linkedin.com/in/kirstenhodgson)  www.linkedin.com/in/callumsinclair IFLR - Using Social Media to Further Your Career 4
  5. 5. Using LinkedIn to build a brand  Behind the scenes  Control  Personalise your URL  Using groups  24/7 – timely, relevant and interesting posts  Use visuals  Learn to share  Promote new services IFLR - Using Social Media to Further Your Career 5
  6. 6. Avoid common LinkedIn Mistakes  Stop lying! And a few other mistakes…  No photo/old photo/glamour shot  More isn't always better…  Being 'social' does not mean hard sell!  Adding people you have no connection with  Thinking too small  Use of recommendations IFLR - Using Social Media to Further Your Career 6
  7. 7. Social Media Misuse  Recruitment – vetting/discrimination issues  Misuse during employment  Posting inappropriate comments/material  breaching client confidentiality  Infringing third party IP rights  Harassment/bullying/unlawful discrimination IFLR - Using Social Media to Further Your Career 7
  8. 8. Misuse of Social Media on termination of employment  Competing Interests  How can LinkedIn assist employees on termination of employment?  Access to former employer's client details  LinkedIn announcement  Profile update  Articles/Groups/Discussions  Do LinkedIn contacts = Confidential Information?  Who owns your LinkedIn contacts?  In the course of employment v personal account?  Whitmar Publications Ltd v Gamage and others [2013] IFLR - Using Social Media to Further Your Career 8
  9. 9. Social Media – New issues for Restrictive Covenants?  Quick recap on main types of restrictive covenants:  Non-compete, non-solicitation, non-dealing and non-poaching.  Non-Solicitation – what amounts to solicitation in the context of LinkedIn?  a targeted approach to clients; and  an explicit or implicit request to do business "Dear [ ] This is to inform you that I left the Partnership of Taylor Stuart & Company on 18 November 1994. With effect from 1 December 1994. I shall be establishing my own professional practice and can be contacted above. Yours sincerely."  Risk in updating LinkedIn profile?  Use of non-dealing covenants?  Non-poaching of employees? IFLR - Using Social Media to Further Your Career 9
  10. 10. Practical Solutions for Employers? Work dedicated LinkedIn account Copy LinkedIn contacts over to employer's main database Require employees to amend the visibility of connections Right of access/password control Be specific regarding social media in restrictive covenants e.g. specify what amounts to solicitation – try and remove uncertainty Require employees to delete existing or prospective clients from all social networking sites and/or close down their LinkedIn account Prohibit employees from reconnecting with clients or prospective clients for the period of their restrictive covenants IFLR - Using Social Media to Further Your Career 10
  11. 11. @Marissapick  Demonstrate your proficiency with all things digital, including Twitter & Facebook  This shows you’re up on digital trends, which affect every company  Employers are increasingly looking for this competency in potential employees  This is important for baby boomers: If you’re over 50, companies are worried that you won’t be able to use social media and other digital tools  The fastest growing demographic on Twitter is the 55-64 year age bracket Using social media to further your career 16 January 2014 11
  12. 12. @Marissapick  Learning from your digital network  Have a two-way dialogue and listen to other people’s points of view  Becoming part of an online community is a great way to identify and follow trends in your areas of interest  Turn to your network through Facebook and Twitter with specific questions about your field, for a job search, or for other ways of advancing your career  Not everything you read is true! Using social media to further your career 16 January 2014 12
  13. 13. How can you use Facebook to further your career?  Promote yourself on your Facebook page  Include a link to your CV, your LinkedIn page, or Twitter profile  Highlight skills and experience using the tools Facebook gives you  Feature pictures of your projects or latest work  Use your events calendar to promote any speaking engagements or seminars you are attending  Highlight and tag any associations you’re a member of to boost your credentials Using social media to further your career 16 January 2014 13
  14. 14. How can you use Twitter to further your career?  Use Hash Tags  Attend Twitter Chats  Build a Supportive & Engaged Network  Locate Industry Conference’s and Events Using social media to further your career 16 January 2014 14
  15. 15. Other Platforms to Utilize 'Vine Resume' Woman Gets a Job Using social media to further your career 16 January 2014 15
  16. 16. Think Before You Post  Marina Shifrin quit her job in a viral video dancing in office at 4:30 am from her Taiwanese animation company due to frustration over her boss requiring quantity of videos versus content  To date the video has received 17 million+ views  What happens on YouTube stays on YouTube Using social media to further your career 16 January 2014 16
  17. 17. Questions IFLR - Using Social Media to Further Your Career 17

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