Visual Social
Marketing:
The Next Generation
of Social Media

Marissa.Pick@Euromoneyny.com
@MarissaPick
#BizBash
@MarissaPick

Visual social marketing is the new standard for
driving a deeper engagement within social media
Quick Stats:...
@MarissaPick

Visual social marketing strategy is
essential! You MUST take advantage of
specific strategies, tools, tactic...
@MarissaPick

Don’t have endless budgets?
@MarissaPick

Instagram Video
4.1 (15 Seconds)


Import Video from Library
Select video clip, and trim it down to the par...
@MarissaPick

10 Tips for Using Visual Social Marketing
for Your Business
1)
2)
3)
4)

Balance Fun Images With Pictures Fr...
@MarissaPick

5) Network Across Social Media:




Engage—like others’ photos and leave comments
Follow your already est...
@MarissaPick
7) Show what your product can do- invite user
generated content for a chance to be featured!
8) Showcase Phot...
@MarissaPick

Internal Case Study:
Reader’s Appreciation Week
@MarissaPick

NBC Introduces
“Orange Room”
Questions? –

marissa.pick@euromoneyny.com

@MarissaPick
Visual Social Marketing: The Next Generation of Social Media
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Visual Social Marketing: The Next Generation of Social Media

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This session was presented at the BizBash Idea Fest 2013 at the Javits Center in NYC.

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Visual Social Marketing: The Next Generation of Social Media

  1. 1. Visual Social Marketing: The Next Generation of Social Media Marissa.Pick@Euromoneyny.com @MarissaPick #BizBash
  2. 2. @MarissaPick Visual social marketing is the new standard for driving a deeper engagement within social media Quick Stats:  The human brain process images 60,000 times faster than text  90% of information transmitted to the brain is visually based  Publishers who use infographics grow in traffic an average of 12% more than those who don't  Over 5 million photos are uploaded to Instagram every hour  Every Minute 72 hours of YouTube Videos are being uploaded
  3. 3. @MarissaPick Visual social marketing strategy is essential! You MUST take advantage of specific strategies, tools, tactics, and tips to have a competitive edge in 2014!  Utilize and Understand each social network incorporating video (i.e. Instagram, Vine, Pinterest)  There are two types of users: Those who set trends and those who follow them  Stand out- and cut through the noise!  Make it “Sharable”
  4. 4. @MarissaPick Don’t have endless budgets?
  5. 5. @MarissaPick Instagram Video 4.1 (15 Seconds)  Import Video from Library Select video clip, and trim it down to the part you like best.  Automatic Straightening for iOS When you take a photo with the in-app camera, you can now tap the new Straighten icon and your photo will correct to be level. Also includes a slider so you can rotate and adjust any photo as much or as little as you’d like.  Video on Instagram for Ice Cream Sandwich Video on Instagram is now available to Android 4.0
  6. 6. @MarissaPick 10 Tips for Using Visual Social Marketing for Your Business 1) 2) 3) 4) Balance Fun Images With Pictures From Your Business Debut Videos & Embed Instagram & Vine Videos in Your Blog or Website Inspire Potential Customers Leverage Photo Contests
  7. 7. @MarissaPick 5) Network Across Social Media:    Engage—like others’ photos and leave comments Follow your already established followers from other social media platforms Include hashtags—across all social media: Instagram, Facebook, Twitter, Vine, Google+, etc. 6) Reward Followers! Dunkin Donuts #dresseDD Coffee Cup Costume Contest
  8. 8. @MarissaPick 7) Show what your product can do- invite user generated content for a chance to be featured! 8) Showcase Photos of Employees- celebrate your staff & show them how much they’re valued. 9) Show Your Office & Company 10) Expose Something Newsworthy!
  9. 9. @MarissaPick Internal Case Study: Reader’s Appreciation Week
  10. 10. @MarissaPick NBC Introduces “Orange Room”
  11. 11. Questions? – marissa.pick@euromoneyny.com @MarissaPick

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