FACEBOOK PAGESBy Allen Maddox, Bryce Lanckriet, Marissa Morrison
GENERAL STATS• Created in 2007• Facebook has 1.06 Billion users• 680 Million mobile users• Overall 41 Million total Facebook pages• Facebook page ratings/ Top Liked Facebook Pages• Info-graphic of Facebook stats
KEY TERMS/DEFINITIONS CONCERNING YOURPLATFORM• Wall - is a space on each users profile page that allows friends to post messages for the user to see while displaying the time and date the message was write• Places - a feature that lets users "check in" to Facebook using a mobile device to let a users friends know where they are at the moment
KEY TERMS/DEFINITIONS CONCERNING YOURPLATFORM• Insights: a free service that provides real-time metrics and analysis of your Facebook Page. .• Admin: The person in charge of a “Page,” who can invite people to the Page, appoint other admins, and edit Page information and content. Also can appoint „permissions‟ to other admins.• Like: Facebook‟s equivalent of a „follow‟ or +1.
KEY TERMS/DEFINITIONS CONCERNING YOURPLATFORM• Fan Page Timeline is similar to a personal Timeline, except it represents a business, public figure, or an organization. Fan Page Timelines are managed by administrators.• Cover Photo is an image on the top of your Timeline. The point of a cover photo is to be expressive of habits or interests of you or your business.• Profile Photo: Image of you personally, if your page is for a business it can be a logo or a location.
MOST UNUSUAL/UNEXPECTED FACT, STAT, ORUSAGE.• If Facebook were a country, it would be the fifth-largest country in the world• While stressing that correlation does not equal causation, a recent poll suggested that Facebook users have lower overall grades than non-users.• A 20-year-old IBM employee in Canada lost sick leave benefits from her insurer because her Facebook page showed “cheerful” photos while she was on paid sick leave In Australia it is valid protocol to serve court notices to defendants on Facebook. A summons posted on Facebook is legally binding for depression• http://facts.randomhistory.com/interesting-facebook-facts.html
STRENGTHS AND WEAKNESSES OF USINGPLATFORMStrengths Weaknesses1.06 Billion Users Facebook is banned in Bangladesh, Syria, Vietnam, Iran, China, and North Korea1 in every 5 „Page‟ views is through Pages are not SEO compared to Google+FacebookCustomer loyalty Facebook has a 95.91% Advertising is being seen as „intrusivereturn rate to pagesAverage visit time to Facebook is 20 minutes Debate over loss of pages „Organic‟ postsDiversity in the type of „Page‟http://nextbigfuture.com/2012/04/facebook-strengths-and-weaknesses.html
BEST 10 TIPS FOR USING PAGES1. Keep Your Posts Short2. Post Photos, Videos and Quotes3. Post Consistently4. Ask for your Fans Opinions5. Ask Questions using the Facebook Questions App6. Try Posting “Fill in the Blank” Posts7. Give Fans Access to Exclusive Information8. Reward your Fans with Deals and Perks9. Be Timely10. Localize your Posts if they are Relevant to a Specific Audience Read more at http://www.jeffbullas.com/2011/11/01/10-best-practice-tips-for-facebook-page- content-publishing/#LiWdpUtho3UJ00xV.99
ESSENTIAL TOOLS OR APPS.• Friendcard- fans can send branded cards• Coupon for Pages- easy way to offer promotions• File Sharing- Allow fans to easily access files (resumes, contracts, applications, etc.)• Scribd for Pages- Large file sharing app• LiveChat for Fanpages- Live chatting features• Survey- Just that a simple survey or poll for fans to take• Read more at http://socialmediatoday.com/chingya/420440/23-essential-facebook-page- applications-improve-fans-engagement-2012
5 BEST PRACTICE EXAMPLES/SUCCESSSTORIES• State Bicycle Company: $500,000 in sales generated from their Facebook page alone.• Hubspot: 71% increase in sales.• Luxury Link: 90% increase in tour package sales to new customers.• Tough Mudder: Uses Facebook as it‟s primary advertising channel to raise awareness.• Canvas People: 3,959 transactions as a result of their pages campaign• Read the full story at Facebook/success
TOP 5 ESSENTIAL READINGS LIST ABOUTUSING FACEBOOK PAGES• E-reading on Facebook page etiquette• Another Top 10 list for strategy engagement• Article on avoiding security scams• 15 tips for Facebook marketing• 10 benefits to using Facebook pages